The shortllist for this year’s Marketing Society Research Excellence Awards has been announced. A record 61 entries across six categories were submitted. Behaviour & Attitudes have six campaigns among the final 21, including entries in the advertising research and innovation in research categories for JCDecaux’s The Power of Outdoor. B&A is represented in the qualitative category by Britvic’s Project Breakthrough.
The Milltown agency has a second entry in the in the innovation in research approach category for Meteor’s Going Native. The same campaign is also a finalist ion the brand development and strategy category as is B&A’s Retail Therapy campaign for Irish Distillers Pernod Ricard. All the major research agencies made the shortlist, including Red C for three campaigns for 3 Ireland, Bord Bia and Danone Actimel.
Millward Brown has two entries shortlisted, DoneDeal’s Selling Your Husband on DoneDeal.ie in the advertising category and its work for the Joint National Readership Research (JNRS) Reinventing Readership Survey in the data analytics category. Coyne Research has two campaigns shortlisted, drinkaware.ie for Meas advertising and its branding work for Lidl in the brand development and strategy category.
Ignite Research’s 90 Days to Juice Truth qualitative work for Britvic Ireland and the RSA’s Like Father, Like Son in the public policy and social research category made the shortlist. Bord Bia also has two campaigns among the finalists, namely innovation and qualitative work for Glanbia. Ipsos MRBI is among the three public policy and social research finalists for the Revenue and the National Tobacco Control Office.
MediaVest is among the three contenders for the data analytics category for its work for Aer Lingus/02/Aviva. MCCP, which is one of the award’s sponsors, along with Empathy Research, is shortlisted for Kepak Convenience Foods’ Real Time Snacking campaign in the innovation in research approach category. SparkQual have an entry for Cadbury’s owner, Mondelez International, in the qualitative research category.
The winners will be announced at the society’s Christmas lunch in the Shelbourne on Friday week. Special guest this year is comedian Barry Murphy of Apres Match and Irish Pictorial Weekly fame.
