The Marketing Society Research Excellence Awards – now in their seventh year – will be showcased when the winners present the strategies approaches for the various projects. The breakfast event will be held in the Convention Centre, starting at 7.30am on Thursday, January 28. Tickets for society members cost €50 and for non-members the cost is €70.
Behaviour & Attitudes (B&A), run by Ian McShane, pictured, won the grand prix and three category awards at the awards held as part of the the society’s Christmas lunch held in the Shelbourne Hotel. AIB’s ‘Backing Brave’ campaign won the top overall prize after claiming the advertising research and brand development and strategy categories.
B&A also won the excellence in data analytics category for its work on developing the RTÉ.ie website. Red C won the innovation and research category for Aer Lingus. Millward Brown was the winner in the public policy and social research category for the Irish Cancer Society.
Bord Bia’s ‘Mind Over Muscle’ won the excellence in qualitative research section. The awards were presented by Dr Damien McLoughlin from UCD Smurfit Business School, who has chaired the Marketer of the Year judging for Marketing.ie for some years.
