Ogilvy Group vice chairman and consumer behavioural expert Rory Sutherland returns to Dublin in October to address guests at a TAM Ireland lunch in the Aviva Stadium on Friday, October 4. Sutherland regularly draws big audiences to his entertaining talks as he shares insights and observations which many marketers find memorable.
Sutherland has been a special guest at IAPI events in recent years, including Adfx.
He works with a consulting practice of psychology graduates who look for “unseen opportunities” in consumer behaviour – small contextual changes which can majorly affect people’s decisions – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. He studies business culture that preaches rational decision-making.
In a recent interview with The Irish Times, he shared his take on marketing by relating it to economists. “My definition of marketing is simply the science of knowing what economists are wrong about,” he said. “The human mind does not run on logic any more than a horse runs on petrol… large numbers of people in business don’t really believe in economics – I don’t.”
Over lunch in the Aviva Stadium, TAM promises guests that Sutherland will share some branding secrets and show how human behaviour is not always logical – wrapping it all up with an easy humour and bundles of charm. “You’ll come away thinking differently, buzzing with insights and ideas,” TAM Ireland marketing manager Eimear Keane added.
Registration starts at 12.30pm with the event starting at 1pm sharp. A three-course lunch will be served. To buy tickets for the event, visit https://www.tamireland.ie/the-long-lunch/ TAM Ireland works with Nielsen in measuring TV audiences and comprises RTÉ, TV3, TG4, Channel 4, Sky Ireland, Viacom and Eir Sport, along with various media agencies.
