Rothco has made the final shortlist of three creative agencies pitching for the Tiger Beer global account. The Dublin agency, which handles Heineken, has been invited by Singapore-based Asia Pacific Breweries (APB) to pitch for its flagship beer brand along with JWT Singapore and London agency Exposure.
Seven agencies originally presented proposals to APB. The other four were BBDO, Iris, Ogilvy and Y&R, which is the brand’s agency of record for the Far East region. DDB is the incumbent creative agency in Singapore. The agency that wins the business will develop creative work for all Tiger markets.
APB is expected to make a final decision on the Tiger review by June.