Heineken has appointed Rothco as its lead creative agency after many years with McCann Erickson. The move follows a new international Heineken campaign called Brief Encounter which Rothco developed locally using the Dutch lager’s new global tagline Open Your World. The TV ad was premiered online on Facebook.
The commercial was shot by Stink Film’s Vaughan Arnell in South Africa using Kat Nazer’s Power Solo soundtrack. The loss of Heineken is a major blow to McCann’s as the agency has done some memorable work for the brand in recent years, including its Gigolo and various rugby-themed campaigns.