RTE has invited advertising agencies to make formal presentations for its creative and media buying accounts. Initially, agencies have been asked to take part in question and answer sessions before the national broadcaster progresses the review with more extensive creative and media proposals.
Agencies which handle the RTE account currently include Cawley NeaTBWA and Vizeum, part of the Aegis media group. Among the panel of marketing and communications executives from Montrose attending the agency sessions are Geraldine O’Leary, Daragh Hennessy, Tara Farrell and Joseph Hoban.
The review is co-ordinated by Christina Carey Shaw, RTE corporate marketing and brand manager.
