TBWA\Ireland has created a new campaign for Pilgrim Europe’s Denny pork foods – ‘Denny Time, Denny Place’ – bringing the brand’s portfolio under one creative umbrella for the first time. The campaign will be rolled out across TV, out of home, VOD, social, and digital channels.
Ronán Jennings, strategy director at TBWA\Ireland, said they wanted to disrupt the typical Irish FMCG convention of food nostalgia and bring Denny into a more contemporary space. Sinéad Lee, client director, TBWA\Ireland, said highlighting the brand’s popularity, versatility, and extensive product range was a key focus.
Crafted to reflect relatable, real-life moments, the campaign tells a story of the many ways Denny products are part of everyday life in Ireland. Whether it’s a late-night slice of ham or an after-match dinner, the creative platform taps into the unique and spontaneous nature of ‘Denny moments’.
Client: Pilgrim’s Europe
Agency: TBWA\Ireland
Lead client: Ashley Moran, marketing and category director
Executive creative director: Des Creedon
Copywriter: Donal Gaughran
Art director: Vinicius Bustamante
Strategy director: Ronán Jennings
Client director: Sinead Lee
Production company: Motherland
Director: Fern Beresford
Head of production: Margaret Levingstone
