Youth marketing agency Thinkhouse created #CreateDontContaminate for RTÉ to help in the prevention of the spread of Covid-19 among young people. The social media campaign addresses the importance of social distancing among Ireland’s youth by engaging Irish celebrities and influencers with challenges over two-weeks and urging followers to take part.
Nora Torpey, head of marketing and communications, RTÉ, said #CreateDontContaminate engages young people in a fun way while disseminating a serious message to ensure they are responsible for their actions. “This has been a Herculean team effort that we believe will genuinely make a difference to curbing the spread of Covid-19,” Torpey added.
WhatsApp, Zoom and Google Hangouts were used as the main platforms for ideation, creation and implementation between producers, creatives, marketers, and PR practitioners shows today’s new fast, agile, collaborative working ways. In the first three days, social activity had a reach of 10.3 million, more than twice the population of Ireland.
Among those supporting the campaign include Maura Higgins (2.8m reach), Greg O’Shea (1.3m reach), Laura Whitmore (1.1m reach), Tadhg Fleming (1.1m), Kodaline (433k reach), Rosie Connolly (323k reach), Doireann Garrihy (223k reach), James Kavanagh (133k reach), Gavin James (124k reach) and Eoghan McDermott (80k reach).
Get involved at #createdontcontaminate @rte2fm #rte2fm #RTE
Pictured above is Nora Torpey, head of marketing and communications, RTÉ
- For more Covid-19 marketing and media related stories, just click on https://marketing.ie/2020/
