Thoughtless boys help John West

John West Ads

John West has launched its first advertising campaign in Ireland in over ten years with new work by Boys and Girls. ‘Brainfood’ highlights the nutritional values of Omega 3 for mental development, cognition and concentration using outdoor, press, radio and online ideas.

The outdoor and press treatments show two five-year-old boys getting into spots of bother by not using their brains. It so happens, Boys and Girls’ creative director Rory Hamilton’s first ever job in adland was to write a radio ad for John West when he worked at Arks.

The ads were shot in Dublin by photographer Adrian Stewart. Mediaworks looks after buying and planning.

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