To pee or not to pee at the movies is a website which tells cinemagoers the best time in a movie to go to the toilet. The site provides details on when the action or romance wanes and prepares you to take that much-needed break. It tells you how long you’ve got and even fills you in on what you missed.
The concept was created by Dan Florio, a 42-year-old software expert who came up with the idea while watching the three-hour-plus King Kong remake in 2005. Generally the better the movie, the harder it is to find a break. The site averages 3,000 to 6,000 visitors.
The site mantra: ‘Helping your bladder enjoy going to the movies as much as you do’. Perhaps is an advertising opportunity for Nestle and its Kit Kat brand – ‘Have a break, have a Kit Kat’.

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