Denise Turner, insight director at the British UK marketing body for news brands, NewsWorks, will be the guest speaker at NewsBrands Ireland’s ‘Power of News Brands’ breakfast seminar in The Morrison Hotel on Tuesday, October 22. Turner will talk about why advertisers are missing out on customers and profit by under-investing in news publishing.
Using examples of recent research, she will present the case for news brands as well as busting some myths along the way. She will discuss the evidence from recent research studies NewsWorks conducted, including work by British ad effectiveness expert Peter Field and a neuroscience project which shows news brands deliver high levels of engagement.
Advertising on premium editorial sites elicit stronger long-term memory encoding than ads viewed on social media sites. The event will be MC’ed by Peter McPartlin (above), chair of the NewsBrands Ireland ‘Power of Planning’ competition. McPartlin has extensive experience working in agencies and media, including senior roles with Carat and Today FM.
He has more recently turned his attention to developing projects in the music business.
The NewsBrands Ireland’s breakfast seminar will also see presentations and discussion from Mitchell O’ Gorman, managing director, Kantar Media Ireland and Áine Smyth, marketing and communications manager at Audi Ireland. The event is free but marketers interested in attending should register with NewsBrands Ireland by Friday, October 18.
To book, email Lisa Buckley at lbuckley@newsbrands.ie
