British social media guru Will McInnes will give a talk on how to build a social media campaign at a masterclass in Dublin on July 22nd. The event is organised by Mediacontact.ie. A marketer by training, his clients at NixonMcInnes includes BMW, Boots, Channel 4, Chelsea FC, Cisco, HSBC, Oxfam and Zurich.
McInnes is on record as saying that the most important audience is now online and organisations need to build channels to connect with their customers. Ireland now has 1.5 million Facebook users with over half of them under 30. Anyone who ignores this audience will become less relevant.
Jack Murray of Mediacontact.ie said the talk by McInnes (pictured) talk is limited to 20 places.
