UPC has retained Irish International as its creative agency following a protracted review which also included Cawley NeaTBWA and Leo Burnett. UPC invited media agencies to pitch for its media planning and buying but head of marketing Rhona Bradshaw said no decision has been made as yet. Carat is the incumbent.
Television presenter Craig Doyle fronts campaigns for UPC
Ogilvy has held on the Ulster Bank creative account. A marketing team headed by Edel O’Leary asked five agencies to make presentations. The other four agencies were Boys and Girls, Cawley NeaTBWA, McCann Erickson and McConnells. Ogilvy created the recent ‘Help For What Matters’ campaign.
