Verve and its Showrunner creative production house won four category awards and five gongs overall for Tayto at the Sharks show in Kinsale. The awards were for the Mr Tayto’s Bucket List PR and social campaign which ran earlier this year as the brand home in on TikTok users. The agency team was headed up by Sam Moorhead, Mikey Fleming and Jane Gray.
Content was produced with Kinsale’s Lost Studios, a film production company launched in 2020 by Cian Hamilton and Nic Cargin. The awards categories were PR/tactical news story (Ambient/PR); best use of social media (digital); best use of social media for influencer content (digital); food, confectionery and snacks (digital) and best campaign (integrated).
The narrative had Mr Tayto step back from his normal crisp-mascot duties, disappearing entirely from packaging, then popping back to tick off his bucket list on an unprecedentedly-large, intercontinental adventure. Campaign content can be streamed at whereismrtayto.ie or at any of Tayto’s social platforms on TikTok, Instagram, Facebook and Twitter.
For the full list of Shark winners click on https://www.kinsalesharks.com/search
