ArchiveMay, 2012

02 scores double at AIM awards

02 won two of the 16 categories at the Marketing Institute All Ireland Marketing (AIM) awards last night. Caoimhe O’Neill won the new product/new market award for the 02 Money Card. Paul Dervan was honoured for leading the marketing team of the year, for various initiatives such as the 02 Money Card, the 02 concert […]

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NicLiam to quit Associated Newspapers

Niamh NicLiam has announced her resignation as marketing manager at Associated Newspapers Ireland (ANI). She plans to leave Ireland in a few months time and move to South Africa for personal reasons. NicLiam joined ANI from RTE Publishing where she worked for almost three years. Prior to that, she was marketing services manager at TV3 […]

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Blaney to talk on personal branding

McCann Erickson Dublin chief executive Orlaith Blaney will address the topic ‘What’s your personal brand?’ at a Women’s Executive Network (WXN) workshop later this month. WXN’s mission is to “inspire smart women to lead”. Blaney will explain how the personal brand is an important weapon in anyone’s career arsenal. Blaney says: “Your vision of yourself […]

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Bulmers opts for Big Apple app

In what is claimed to a first for an Irish FMCG brand, Bulmers Irish Cider has launched an augmented reality (AR) app – the Bulmers deCider to drive an on-pack promotion in Ireland. The app allows users to win prizes and engage with others in real time, tapping into what’s happening in venues around the country. […]

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BAI plan to ban cheese ads 'mad'

Members of the Oireachtas Committee on Communications who met with representatives of the National Dairy Council (NDC) in the Dáil yesterday described the Broadcasting Authority of Ireland’s proposal to ban cheese advertising on children’s TV shows as “absolutely crazy” and “mad”. NDC interim chief executive Maeve Guthrie told the committee the BAI proposal was based […]

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Adfaces launches in Ireland

The Adfaces online outdoor advertising platform will be formally launched in Dublin tomorrow. Targeted at small and medium enterprises (SMEs), Adfaces allows marketers to buy outdoor and out-of-home panels through the internet for as low as €3.60 a day. Adfaces CEO Nick Dimer said the service was launching in Ireland with over 1,600 panels. The company […]

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McDonald's drops Vittel for Ballygowan

McDonald’s Ireland has switched to Ballygowan as the exclusive bottled water brand for its 81 restaurants across Ireland. McDonald’s sells over 1.25 million bottles of water in Ireland annually and has used Vittel bottled water up until now. Commenting on the move, Adrian Crean, McDonald’s Ireland managing director, said the company likes to source Irish products […]

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Acorn named top DM agency

Acorn Marketing has been named as Ireland’s top agency at the An Post Integrated Direct Marketing awards presented at a gala dinner in the Mansion House last night. The agency, founded by chairman Frank McCaughey, competed with Brando, Goosebump, Javelin Direct and Target McConnells. Acorn is now run by chief executive Phil Cottier and managing […]

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Dixons back FAI for Euros

Currys and PC World electrical retailers have signed up as sponsors of the Football Association of Ireland (FAI) in the build to this summer’s UEFA European Championships in Poland and Ukraine. The agreement lasts for the entire tournament, which officially gets underway in Warsaw on Friday, June 8 with 16 nations competing, including England, Germany, […]

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Quinn becomes Laya Healthcare

Quinn Healthcare private health insurance provider is rebranding to Laya Healthcare. The new name is derived from the brand promise to its members – looking after you always. The company is currently in the process of communicating the name change to its 450,000 members. As from today, the company’s new underwriter is Elips Insurance, a wholly […]

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