Blaney to talk on personal branding

Orlaith Blaney, McCanns

McCann Erickson Dublin chief executive Orlaith Blaney will address the topic ‘What’s your personal brand?’ at a Women’s Executive Network (WXN) workshop later this month. WXN’s mission is to “inspire smart women to lead”. Blaney will explain how the personal brand is an important weapon in anyone’s career arsenal.

Blaney says: “Your vision of yourself might not match what your colleagues, superiors or clients see. It’s down to you to strategically identify, develop and maintain your brand, so why not approach it like Coca-Cola and Nestle? Once you’ve found your values, the same digital, marketing and PR tools apply to personal branding.”

The WXN workshop, hosted by BNY Mellon, is in the Westin hotel in Dublin at 6pm on Thursday, May 24.

To register, visit

See interview with Orlaith Blaney at

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