As Radio Nova celebrates the fifth year on air of its breakfast show, Morning Glory with PJ & Jim (weekdays, 6am to 10am), the station has announced the Applegreen forecourt retailer as the show’s new backer. To launch the new sponsorship, the show was broadcast live from Applegreen’s revamped site at M4 Enfield Westbound. Growth The […]
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Droga5 rolls out new VHI work
Droga5 Dublin, part of Accenture Song, has launched its latest campaign for the VHI healthcare provider. Entitled ‘When It Means Everything’, the campaign marks the latest step in VHI’s ongoing evolution from a traditional health insurer to a total healthcare provider, spotlighting the breadth and depth of services available to its members. Awareness Designed to […]
F&B adds BnM renewable energy
Forsman & Bodenfors (F&B) Dublin has been appointed to handle strategic and creative work for BnM (formerly Bord na Móna), following a competitive tender process. The client declined a request from Marketing.ie to disclose the other agencies that were asked to pitch for the business. Ogilvy previously worked on the Bord na Móna account. The […]
ASA consults with public on code
The Advertising Standards Authority (ASA), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has launched a six-week public consultation on the future scope and content of the code of standards for advertising and marketing communications, aka ‘the code’. The code sets out the standards that advertisers, agencies, and […]
Wilson Hartnell’s Michael Maughan dies
Michael Maughan, former chairman of the Wilson Hartnell group, has died. He was largely responsible for the agency’s revival in the 1970s and 1980s. The growth of WH was one of the most significant developments in Irish advertising during that period, and the agency became one of Ireland’s top full-service agencies with Frank Young as […]
Guaranteed Irish rolls out G campaign
Guaranteed Irish launched its new nationwide campaign for Guaranteed Irish Month at Cork Airport, calling on consumers to ‘Look out for the G’ and support businesses that support Ireland. The month-long initiative will be showcased prominently across retail, forecourts and transport hubs. In today’s world, trust matters more than ever. Shoppers are conscious about where […]
Folk VML creates new BoI work
Bank of Ireland has a new brand campaign entitled ‘Right with you’ which was developed by WPP’s Folk VML as creative lead. The platform is aimed at providing examples of how the bank supports customers with the right advice, products and tools at the moments that matter most, enabling bank customers to have greater financial […]
Laya Arena gets €59m stand cover
The Laya Arena has undergone heavy duty building work in recent months with the installation of a new roof for the €59 million stand in the Royal Dublin Society (RDS) sports campus in Ballsbridge. The stadium’s new three-storey Anglesea Stand will accommodate 6,775 seated spectators in time for the opening day of the Dublin Horse […]
Tesco grants Après Match extra time
Tesco Ireland is celebrating the unique power of football to unite the country with a new social campaign. Created by BBH Dublin, Tesco are getting the inimitable three-man Après Match team of Risteard Cooper, Barry Murphy and Gary Cooke back together after seven years with the aim to entertain the nation and support our boys […]
Ingarfield appointed new ICAD president
The Institute of Creative Advertising and Design (ICAD) has announced its leadership team for 2026, with Alex Ingarfield appointed president and Keith Bradley as vice president. Ingarfield is a creative director at Droga5 Dublin, having started her career in South Africa at FCB, BBDO and Ogilvy working with on Audi, VW, L’Oréal, Heineken and Mondelez. In […]
FAI signs deal with Off the Ball
Off The Ball has signed a national radio deal with the Football Association of Ireland (FAI) for live commentary rights for the radio and online broadcaster of all Republic of Ireland senior international matches across the next three seasons. The contract, details of which were not specified, includes coverage of both the men’s and women’s […]
Irish spend €32 on Easter eggs
Irish consumers are set to spend an average of €32 on Easter eggs this year, rising to €40 among households with children. With an estimated 64,790 tonnes of packaging expected to be recycled over the Easter holiday period, Repak are asking all consumers to recycle their packaging and reduce and reuse where possible. Recycle New […]
Ipsos B&A reports on AI gender issues
A new study published by Ipsos Behaviour & Attitudes (B&A) and the Institute of Advertising Practitioners (IAPI) to mark International Women’s Day shows how artificial intelligence (AI) is reshaping how women are represented in media and advertising in Ireland, raising concerns about bias, unrealistic standards and trust. The ‘Gender in the AI Era’ report indicates […]
