Aedamar Howlett, the former senior Coca-Cola Company marketer, has been appointed by the Marketing Institute Ireland (MII) as the new chair of the jury for the All Ireland Marketing awards, more widely known as the AIMs. Howlett takes over from former Glanbia marketing boss Colin Gordon who chaired the adjudication process since 2021. The AIMs […]
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Mediahuis launches podcast sub-brand
Mediahuis has rolled out Audiohuis, its new podcast sub-brand. The podcasts offer advertisers and agencies ways to reach and engage audiences through the power of audio. From journalism to original series and immersive audio experiences, the Audiohuis stable includes Indo Sport, Crime World, Money Talk, Real Health and The Left Wing. The launch of Audiohuis […]
Eason’s Christmas tale told by Dynamo
Branding and advertising agency Dynamo has rolled out a Christmas campaign for the Eason chain of book stores. Called ‘Inspire Someone this Christmas’, the TV ad airs on RTÉ, Virgin, Channel 4 and Sky. The retailer has taken advantage of its biggest strength: its heritage and status as the home of stories for generations of […]
Droga5 unwraps Smyths festive ad
Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer in the UK – this year, the brand extends its reach in European markets France, Germany and the Netherlands, where it is currently growing […]
Fuel scores a brace at Euro awards
Fuel achieved a double feat at this year’s European Agency Awards, taking home gold for experiential agency of the year and silver for best event. Judges said the agency redefined experiential marketing at scale. With a focus on female talent, sustainability, and innovative initiatives like Fuel XP and Trace, they set a benchmark for agency leadership. […]
Milk and knit brands win rugby ads
Urban Aran and Killadoon Milk will make their mark on TV screens during Ireland’s Autumn Nations rugby internationals. The two Irish SMEs are this year’s winners of an ad package worth €25,000 in Vodafone’s Ireland ‘See Your Business Pitchside’ competition, with the brands showcasing to fans at the Aviva Stadium and to audiences on RTÉ […]
Aviva renews stadium rights deal
Aviva Ireland is to retain the naming rights for the Lansdowne Road stadium for the next five years. Details about the value of the new contract were not disclosed. The insurer will also extend its partnerships with the IRFU and FAI, remaining an official sponsor of the Ireland men’s rugby team and the men’s and […]
Goosebump wins Bord Bia’s QMark
Goosebump, the agency run by Sarah Love, has won a competitive pitch to handle the creative and strategic work for Bord Bia’s Quality Mark. The review, which was handled by Ray Sheerin’s Level Pitch, was commissioned on the basis that the idea that was presented is the one that runs. It breaks with the norm […]
Brill Building’s push against lung cancer
For International Lung Cancer Awareness Month, The Brill Building has created The Breathless Collection for the Marie Keating Foundation (MKF). The clothes and accessories collection mimics the symptoms of lung cancer. Lung cancer survival rates improve dramatically when the disease is caught early. Greater symptom awareness will save lives. Only 29 per cent of Irish […]
RTÉ Radio 1 attracts 1.3m listeners
As RTÉ Radio 1 prepares to roll out its new weekday schedule, the station is Ireland’s most popular station clocking up 1.3 million listeners a week, the latest Joint National Listenership Research (JNLR) by Ipsos B&A indicates. Morning Ireland remains the country’s most popular programme, adding 2,000 listeners, and giving it an audience of 471,000. […]
Heineken talks up beer’s social role
As the debate on the harm caused by alcohol continues to do the rounds, Dutch brewer Heineken has instigated a campaign aimed at pushing the benefits of beer as a “social lubricant”. Heineken CEO Dolf van den Brink said that in this time of loneliness and mental health challenges, beer’s role in bringing people together […]
Ecologi points to sustainability pressures
Ecologi, the UK climate action platform, has launched a campaign highlighting how working in sustainability is becoming unsustainable given the remit, responsibility and often limited resources at activists’ disposal. The ad speaks to those working in ESG balancing climate targets against the realities of regulation, business operations, and reputation management. Challenges Created by ethical agency […]
Verve opens new office in Singapore
Experiential and events agency Verve has opened an office in Singapore to service clients in the Far East. The agency already has offices in Dublin, London and Amsterdam. It will be led by Michael Pring, country head, Singapore and global client and development director, with support from Verve founder Ronan Traynor and other senior executives. […]
