Eir has renewed its sponsorship of Newstalk Breakfast, hosted by Anton Savage, weekdays from 7am – 9am. The partnership has now reached its 13th year. Details on the renewed agreement were not disclosed. The French-owned telco will continue as the show’s on-air sponsor until the end of the year, with branded stings, listener competitions and […]
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Three Irish entries in Effie world final
Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]
TAM appoints Fifty5Blue for measurement
TAM Ireland has awarded the audience measurement services contract for the Irish television and video market to Fifty5Blue, formerly Kantar Media. The company, which was bought out by investment group HIG Capital, will replace Nielsen in providing the next phase of TV audience measurement in Ireland. Nielsen had the contract since 1996. TAM Ireland CEO […]
Sky Media launches Waymark AI ad tool
Sky Media has launched a new AI-powered creative studio to help Irish small and medium enterprises (SMEs) advertise on TV. Waymark removes one of the biggest barriers for small and medium-sized businesses – the cost and complexity of making a TV ad – by allowing brands to instantly generate a video of how a TV […]
Writers Centre rolls out patrons’ scheme
The Irish Writers Centre (IWC), the national development and resource body for writers, has launched a patrons’ programme to support emerging writers and to try and ensure the growth of Irish literature at home and abroad. The initiative comes as the centre celebrates 35 years supporting Ireland’s literary community and championing the written word. “All […]
Indeed signs new Brentford shirt deal
Brentford FC has agreed a new shirt sponsorship deal with Indeed. The undisclosed, multi-year deal will see the recruitment company feature on all men’s and women’s first-team kits, as well as academy matchday shirts. The brand will have a bigger presence at Brentford’s Gtech Community Stadium on matchdays, and on the club’s digital channels. Indeed […]
RTÉ revamps its Radio 1 jingles
RTÉ hired UK agency Wisebuddah to create a new suite of jingles for Radio 1. The new “unified audio identity” covers the entire radio schedule from Morning Ireland at 7am to Late Debate at 11pm. Commenting on the new intro to his weekday morning show, Oliver Callan said he felt as if he was “presenting […]
Emerging film talent to be honoured
Ireland’s next generation of filmmakers will be honoured at the 11th annual Emerging Director Awards (EDAs). Recognising excellence in directing, cinematography, editing, and production, the EDAs are specifically designed for creatives with five years or less of professional experience, helping to bridge the gap between emerging talent and the wider industry. The awards serve as […]
Aoife Joyce takes on new role at IAPI
Former OMD executive Aoife Joyce has joined the Institute of Advertising Practitioners in Ireland (IAPI) where she takes on the new role as director of commercial development and partnerships. Announcing the appointment, Siobhán Masterson, chief executive, IAPI said Joyce will have the task of developing the institute’s commercial partnerships. Roles Joyce spent 15 years at […]
Spin to sponsor this year’s WellFest
Spin has signed up as the official media partner for WellFest Dublin taking place in the Royal Hospital Kilmainham in early May. Regarded as one of Europe’s leading health, fitness and wellness festivals, WellFest will be marking its tenth year, as it again brings together Irish and international experts in wellness, mindfulness, movement and nutrition. […]
Amgen continues to back Cuala GAA
Amgen, the US-owned biotech with a division in Dún Laoghaire, Co Dublin, is extending its title sponsorship of the Cuala GAA club through to 2029. Minister for Health and local TD Jennifer Carroll MacNeill attended the photocall, together with Paul Greene, Amgen; Aisling Fay, chairperson, Cuala GAA and TG4 sports presenter Cuán Ó Flatharta. Also […]
Mars appoints McAuley interim market head
Mars Wrigley has appointed Siobhan McAuley as interim market head for Ireland in the Mars health and wellness division in the UK and Ireland. In her new role, she will develop, manage, and execute Irish market strategy to drive sustainable growth across the business, with a focus on the Kind and Trü Frü brands in the […]
Zamparelli again fronts for Pieta
Broadcaster Jennifer Zamparelli is the brand ambassador for this year’s Pieta Darkness Into Light campaign, urging individuals, families and communities right across Ireland and worldwide to walk at daybreak in support of the charity’s suicide and self-harm prevention services. The campaign is again supported by Electric Ireland. An estimated 177 walks will take place across […]
