VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market. ‘Redesigning the Agency Value Model’ outlines why pricing changes alone are no longer enough and recommends that agencies adopt other offerings as AI cuts revenue by reducing hours […]
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Vodafone announces Pitchside winners
Vodafone has announced Thomp2 Socks and House of Hofu as the winners of the Six Nations ‘See Your Business Pitchside’ competition. Worth over €25,000 in advertising value, it will provide both family-founded SMEs, with exposure for their brands pitchside on digital screens at the Aviva Stadium during Ireland’s final two Six Nations matches. House of […]
PRCA elects new board of directors
The Public Relations Consultants Association (PRCA) has appointed a new board of directors that includes Sonia Harris Pope, Harris PR; Niamh Hopkins, Legacy Communications and Martyn Rosney of Reputation Inc. Chair Martina Quinn of Alice PR, Justin Bowers of Keating and Susie Horgan of Springboard Communications have stepped down. Impact The new board members will […]
IAPI teams up with Media Literacy
Media Literacy Ireland (MLI) was named by the Institute of Advertising Practitioners in Ireland (IAPI) as the client for this year’s Young Lions competition. A group of emerging advertising creatives attended the briefing, where teams from agencies and brands will compete for the chance to represent the country at the global competition in Cannes in […]
Mediahuis brands trust as new currency
Trust is the new currency for media in a world of fake news and information overload, Mediahuis fellow of journalism and society Peter Vandermeersch said. Speaking at an agency event entitled ‘Trust in the Media’, the former Ireland boss of the Belgian publisher said consumers value print and digital content that is trustworthy, quality and […]
Fiona Field steps down as OMD boss
Fiona Field has resigned as managing director of OMD and as a board director of Omnicom Media to start her own business. In a statement to the industry issued by Omnicom CEO Jason Nebenzahl, it was confirmed that Field had decided that the time was right for her to relinquish her current roles at the […]
123.ie renews MCD concerts deal
123.ie has renewed its contract with Live Nation and MCD, which sees it return for a second year as a sponsor of the Malahide Castle and the Irish Museum of Modern Art (IMMA) concert series. The deal sees the insurance brand support a summer programme of live shows across Malahide Castle and IMMA, two of […]
Costello to head up Hometree’s comms
Hometree has appointed sustainability specialist Laura Costello as its first chief communications officer, creating a new executive role as the nature restoration charity invests in brand and public engagement to scale its national impact. Costello joins from Thinkhouse, where she continues to advise clients on sustainability and planet services. Costello is also director of Purpose Disruptors […]
Cummins and Forshaw join Thinkhouse
Neal Cummins and Andy Forshaw have taken on new roles at Thinkhouse. Cummins steps into the new role of integrated communications, while Forshaw is the new creative director. Cummins previously held senior communications and sponsorship positions at FleishmanHillard (FH), Sky Ireland and, most recently, Navy Blue. Standalone At Sky, he steered the company’s historic sponsorship […]
JCDecaux in digital deal with VIOOH
JCDecaux Ireland has a new deal in place with VIOOH, the global digital out of home (DOOH) supply-side platform, giving advertisers access to 288 digital screens – a third of Ireland’s DOOH market, generating 311 million monthly viewable impressions. JCDecaux’s network spans urban and regional roadside, shopping centres and retail environments. The inventory includes roadside […]
Heneghan appoints Geoghegan to new role
PR agency Heneghan has appointed Holly Geoghegan as finance and operations manager. She joined the agency in 2022 and became operations manager the following year. She previously worked in Ireland with KPMG/Future Analytics and in the UK with Accenture, where she managed projects for multinational pharmaceutical and FMCG clients. Training Earlier in her career, she […]
Davis Events acquires Whitelight
Davis Experience & Events has acquired Whitelight Events, marking the first deal of its kind for the company. The agreement will enable both organisations to expand their corporate events, activations and conference management services. The acquisition is expected to see the creation of up to 10 new roles over the next two years, a spokesperson […]
IFTA-nominated Báite in cinemas
Irish language film Báite will be released in Irish cinemas on March 6 to coincide with Seachtain na Gaeilge (March 1–17). The film was nominated for four IFTAs, including lead actress (Eleanor O’Brien), best director (Ruán Magan), script (Sheena Lambert) and original music (Eimear Noone and Craig Stuart Garfinkle), winning the award for original music. […]
