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RTÉ strike it big with World Cup

RTÉ’s live coverage of the Fifa World Cup has attracted strong audiences on RTÉ2, RTÉ Player and online. As official Irish broadcaster, RTÉ is one of only a small number of public service broadcasters providing free-to-air coverage across television, radio and digital platforms, ensuring Irish audiences can follow the action whenever and wherever it suits […]

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Reynolds to chair Alzheimer Society

The Alzheimer Society of Ireland (ASI) has appointed Cathy Reynolds as its new chair. Reynolds has experience in PR and leadership, and a personal commitment to supporting people living with dementia. Her late father, former Taoiseach Albert Reynolds, lived with Alzheimer’s disease for almost a decade, and her mother developed dementia after a stroke. Reynolds […]

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Kia for Newstalk’s Hard Shoulder

Bauer Media’s Newstalk has agreed a deal for an undisclosed sum with Kia Ireland to sponsor the station’s evening drivetime show The Hard Shoulder, hosted by Shane Coleman and Ciara Kelly. The 12-month deal was brokered by Media Central and Havas Media and includes weekly show promos, in-show stings and digital display ads across the […]

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DMG Media rolls out content amplifier

DMG Media has launched Creator Plus, an advertising tool designed to help brands amplify creator and influencer content beyond social media platforms and reach audiences across the media group’s network. Creator Plus enables brands to deploy  influencer and creator content from platforms such as TikTok, Instagram and Facebook across DMG’s media portfolio. It combines storytelling with […]

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Huawei lines out green ads on Luas

Huawei has launched a campaign on the Luas Green Line, wrapping a tram in creative that tells the story of residential solar energy from generation through to battery storage, EV charging, and home use. ‘From Green Line to Green Home’ runs through to August. The wrapped tram operates on the Green Line passing through Dublin […]

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Outsurance backs Oliver Callan show

RTÉ Commercial has secured Outsurance as sponsor of the Oliver Callan show on RTÉ Radio 1 for an undisclosed fee. The JNLR indicates that the show has 296,000 listeners each day in its new 11am-1pm slot. Trending topics, the latest in sport, culture and music are all on the weekly agenda, along with interviews with […]

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Mediahuis acquires Image Media

Mediahuis Ireland has agreed a deal with the directors of Image Media to acquire the women’s magazine publisher for an undisclosed fee. In a statement, Mediahuis said that the move marks a significant step in its strategy to build a more diversified, digitally led and multi-platform media business, with a focus on premium, direct revenue […]

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Applegreen names McCaffrey as marketing boss

Annelie McCaffrey has been appointed as group marketing director at Applegreen with responsibility for leading marketing strategy across Ireland, the UK, and the US. The role encompasses brand development, customer engagement and growth initiatives across the energy forecourt company’s international business. Experience With more than 20 years of experience across retail, FMCG, technology, e-commerce, and […]

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Core tops Ireland’s media spend list

Core has strengthened its ranking as Ireland’s biggest media agency group figures released by international research company COMvergence indicate. The billings and market share report shows that WPP Media’s Mindshare retained its position as the country’s top media agency network. Core recorded billings of €302 million in 2025, with a 29 per cent market share. […]

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Publicis scoops Cannes grand prix for Heineken

Publicis Dublin was awarded a highly-prized grand prix at the Cannes Lions international creative festival in the south of France for its ‘The Pub That Refused to Die’ work for Heineken Ireland. The campaign helped pub-goers in Kilteely, Co Limerick, save their local bar from closure. Thinkhouse and Dentsu collaborated in the work. The campaign […]

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Cannes Lions hears Ritson talk up radio

The audio industry bodies of Australia, the UK, the US and Ireland have added their voices to a single global argument – and taken the evidence to Cannes Lions. For the first time, Commercial Radio & Audio (CRA), Radiocentre UK, Radiocentre Ireland and the Radio Advertising Bureau (RAB US) joined forces to make the case […]

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Dublin Horse Show ads off to a gallop

The Dublin Horse Show 2026 with new sponsor Gallagher has been launched with a suite of work showcasing the heritage and history of the storied event through a contemporary lens. The RDS awarded the marketing, media and activation to The Brill Building and Ad Vantage Media, led by Roisin Keown and Jill Robinson, until 2028. […]

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Tenth Man wins Virgin Media

Virgin Media Ireland has appointed The Tenth Man as its creative agency following a pitch with Thinkhouse. The incumbent, Publicis Dublin, did not present. The new partnership will see The Tenth Man, led by former Paddy Power marketing boss Ken Robertson, handle creative work across Virgin Media’s broadband, mobile, TV and entertainment portfolio. The first […]

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