The National Dairy Council (NDC) has appointed Maria Murphy as head of marketing and communications. She has held senior roles at Danone across its dairy, plant-based and infant nutrition divisions. As marketing director with the French company, she led teams and delivered strategies across brands such as Aptamil, Activia, Alpro and Cow & Gate. In […]
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Sky’s Premier Sports gets Select
Sky Media Ireland has agreed a deal with Select Tech Group to sponsor Premier Sports. The partnership brings together STG brands DID Electrical, Select and Apple Premium Partner with the sports channel and a series of high-impact activations, including moment of the match, on-screen credits, product placement and studio and cross-station competitions. Ryle Nugent, CEO, […]
TBWA rolls out AIB’s upbeat message
AIB has launched its latest marketing campaign in the bank’s brand platform ‘For The Life You’re After’. The bank champions the spirit of resilience and the belief that a brighter tomorrow is always within reach. Created by TBWA\Ireland, the campaign celebrates the small, determined, and decisive actions that that help people achieve the life they’re […]
Oliver Callan to host Effie awards lunch
RTÉ Radio 1 presenter Oliver Callan will host this year’s Effie Effective Lunch, the Institute of Advertising Practitioners in Ireland (IAPI) annual event that recognises and celebrates the importance of marketing effectiveness. Callan is best known for his comedy sketches on Callan’s Kicks and his morning magazine show weekdays at 9am on RTÉ Radio 1. […]
Cuddihy joins RTÉ as D’Arcy exits
Newstalk presenter Kieran Cuddihy is moving to RTÉ following the news that Radio One afternoon host Ray D’Arcy is leaving Montrose after 11 years. Cuddihy was headhunted by former Bauer Media colleague Patricia Monahan, who is now RTÉ’s director of audio, to replace Joe Duffy as the new presenter of Radio 1’s Liveline early afternoon […]
DMG wins global award for ExtraG
DMG Media Ireland has won a global publishing award for its Irish language platform ExtraG.ie. The company was presented with the print-digital fusion award at the WAN-Ifra sustainability and print innovation event in Germany. ExtraG.ie is an extension of the Extra.ie website, and was developed to make everyday Irish accessible to all. The award is […]
An Post will again cover book awards
An Post has renewed its headline sponsorship of the annual Irish Book Awards for an undisclosed sum. First leading the initiative in 2018, the new deal extends to 2027, marking a decade of support. Now in its 20th year, the awards bring readers, authors, booksellers, publishers and librarians together to recognise the best of Irish […]
Javelin agrees MBO with senior staff
Javelin has announced a management buy-out (MBO) with senior members of the business acquiring ownership of the full-service agency. Founder and main shareholder Joe Dobbin will step into a non-executive chair role. Founded by Dobbin and the late Conor Kennedy above a sweet shop in 1986, Javelin provides creative, media, and digital services. The agency […]
Bonfire and Media 365 wins IPU
Following a competitive pitch, Bonfire and Media 365 have been awarded the advertising account for the Irish Pharmacy Union (IPU). The IPU is the professional representative organisation for about 2,300 community pharmacists across the country. Bonfire will manage all creative and strategy, while Media 365 will handle media planning and buying. Opportunity Ailbhe O’Briain, communications […]
Bus Éireann ads on why people travel
Bus Éireann Expressway and Connelly Partners Dublin have been busy filming in Dublin and beyond, capturing everything from awkward moments to spontaneous escapes. It’s part of a new campaign entitled ‘There’s a Route for That’, rolling out across VOD, digital audio, OOH/DOOH, and social. The message – Expressway isn’t just about destinations. It’s about every […]
Legacy focus on AI in new podcasts
Legacy Communications has again partnered with Conor Byrne’s That’s What I Call Marketing podcast to release two new episodes in the Building a Legacy series. Following the first three instalments, which explored the agency’s growth story, creativity, and the evolving role of sponsorship, the new episodes turn their attention to artificial intelligence (AI). The focus […]
Ian McShane to chair OMA board
The Outdoor Media Association (OMA), the representative body for the out of home (OOH) advertising industry in Ireland, has appointed Ian McShane to chair its board. McShane has headed up the Joint National Outdoor Research (JNOR), overseeing the development of a new all-island OOH industry-approved audience measurement funded by OMA members. The OMA worked with […]
IAPI rolls out ANZ Ireland report
Ad Net Zero (ANZ), the collective group of Ireland’s advertising, production and media organisations, has launched a study aimed at charting a sustainable future for the industry. The report, the first of its kind to use exclusively Irish data and research in this area, provides actionable insights into sustainable creative and media buying to enhance […]
