Mediahuis Ireland has announced that its chief commercial officer and executive leadership team member Karen Preston will step down from her role and leave the business in October. She has played a key role in the transformation of the Belgian publisher’s commercial revenue model, helping to build a more diversified, digitally led and multi-platform business. […]
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Ignition boss warns against AI zeal
As artificial intelligence (AI) continues to reshape the digital marketing industry, one Irish agency is warning businesses against handing over the keys too quickly. Ignition Digital was founded to address growing client frustration around declining service quality, fragmented account management structures, and the rise in outsourcing of critical marketing work. One example involved a Canadian […]
Droga5 answers Samaritans call
Suicide remains the leading cause of death among young people aged 15–34 in Ireland. Yet many people are still unaware that Samaritans, Ireland’s only 24-hour, seven days a week service, is always there to answer. To help change that, Droga5 Dublin, part of Accenture Song, has launched ‘Donate Your Voicemail’, a new campaign for Samaritans […]
Dervan offers marketers free AI course
Paul Dervan, who was voted Marketer of the Year in 2022 for his work as chief marketing officer of the National Lottery, is offering a number of free places on a new AI course he is about to run. As CMO at Premier Lotteries Ireland, Dervan took charge of the lottery’s marketing activity, including brand […]
Tayto again tops Red C brand poll
Tayto – the cheese and onion snack long synonymous with Ireland – has again topped this year’s Red C Brand Reaction Index (BRI) tracking emotional connection with 196 brands across a host of categories. Tayto has been a shared cultural ritual for generations – part of everyday life, from crisp sandwiches in lunchboxes to picnic […]
Radio revenue almost €80m
Irish radio broadcasters generated €79.6 million in advertising revenue during the first six months of 2026, reflecting a 0.2 per cent increase on the same period last year, Radiocentre Ireland has reported. Digital audio continued to be the strongest-performing segment of the market, increasing by 23.1 per cent year-on-year to €4.4m. The figures relate solely […]
MKF ads warn about skin cancer risks
The Marie Keating Foundation (MKF) and its creative agency Boys+Girls have rolled out a new radio and out of home campaign highlighting the danger of skin cancer this summer. As Ireland has one of the highest skin cancer rates in the world, Irish people are more likely to get skin cancer at home than they […]
RTÉ records €22.5m after tax surplus
RTÉ recorded a surplus after tax of €22.5 million last year, which was up from €5.5m in 2024. RTÉ said it had saved money by postponing some projects until this year. More than 300 people applied for a voluntary redundancy scheme at Montrose last year but only 67 were made redundant with the broadcaster eventually […]
Honda sponsors Today with David McCullagh
RTÉ Commercial has signed a deal with Honda to sponsor the Today with David McCullagh show on RTÉ Radio 1 weekdays from 9am to 11am. Broadcasting directly after Morning Ireland, the programme features analysis and debate around the top national and international stories of the day, spanning news, politics, sport and entertainment. Stings It also features […]
Most Irish adults cut back on dining out
Almost two-thirds of Irish adults have cut back on dining out due to the cost of living, while 77 per cent would be willing to dine earlier if restaurants offered special offers, a new study for First Table shows. Dining out remains a valued social experience for Irish consumers, but value for money is increasingly […]
TV spend up three points in first half
Television advertising revenues increased by three percentage points in the first half of the year, totalling €136.5 million, figures released by TAM Ireland show. The outlay covers revenue from linear television advertising, broadcaster video-on-demand (BVOD) and non-spot activity, including sponsorship, product placement and advertiser-funded shows. The figures, compiled for TAM Ireland by Guardian Management, compare […]
DiscoverIreland.ie backs new Traitors
Fáilte Ireland’s DiscoverIreland.ie will sponsor The Traitors Ireland when it returns to RTÉ One and RTÉ Player later in the year. The deal includes 240 credited stings airing across all episodes on RTÉ One and RTÉ One +1 and includes The Traitors Ireland Uncloaked. The Dutch-created TV concept is produced under licence in Ireland by Kite Entertainment. […]
Boys+Girls bags Lidl creative account
Boys+Girls has been appointed by Lidl as its lead creative agency across the island of Ireland following a four-way pitch. The account was previously handled by WPP’s Folk VML. It is understood that the incumbent, Droga5 and Ardmore also presented for the business. The move will see Boys+Girls develop Lidl’s ‘More to Value’ platform. Circle […]
