Television advertising revenues increased by three percentage points in the first half of the year, totalling €136.5 million, figures released by TAM Ireland show. The outlay covers revenue from linear television advertising, broadcaster video-on-demand (BVOD) and non-spot activity, including sponsorship, product placement and advertiser-funded shows. The figures, compiled for TAM Ireland by Guardian Management, compare […]
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DiscoverIreland.ie backs new Traitors
Fáilte Ireland’s DiscoverIreland.ie will sponsor The Traitors Ireland when it returns to RTÉ One and RTÉ Player later in the year. The deal includes 240 credited stings airing across all episodes on RTÉ One and RTÉ One +1 and includes The Traitors Ireland Uncloaked. The Dutch-created TV concept is produced under licence in Ireland by Kite Entertainment. […]
Boys+Girls bags Lidl creative account
Boys+Girls has been appointed by Lidl as its lead creative agency across the island of Ireland following a four-way pitch. The account was previously handled by WPP’s Folk VML. It is understood that the incumbent, Droga5 and Ardmore also presented for the business. The move will see Boys+Girls develop Lidl’s ‘More to Value’ platform. Circle […]
Kirwan parts company with Musgrave
Rita Kirwan has left her role as marketing director retail at Musgrave. The circumstances of Kirwan’s departure from the Cork-based, family-owned group were not disclosed. It followed a review by Kirwan of the SuperValu creative advertising account which saw the business move from Boys+Girls to Core. Core already handled the brand’s media buying. Kirwan joined […]
RTÉ strike it big with World Cup
RTÉ’s live coverage of the Fifa World Cup has attracted strong audiences on RTÉ2, RTÉ Player and online. As official Irish broadcaster, RTÉ is one of only a small number of public service broadcasters providing free-to-air coverage across television, radio and digital platforms, ensuring Irish audiences can follow the action whenever and wherever it suits […]
Reynolds to chair Alzheimer Society
The Alzheimer Society of Ireland (ASI) has appointed Cathy Reynolds as its new chair. Reynolds has experience in PR and leadership, and a personal commitment to supporting people living with dementia. Her late father, former Taoiseach Albert Reynolds, lived with Alzheimer’s disease for almost a decade, and her mother developed dementia after a stroke. Reynolds […]
Kia for Newstalk’s Hard Shoulder
Bauer Media’s Newstalk has agreed a deal for an undisclosed sum with Kia Ireland to sponsor the station’s evening drivetime show The Hard Shoulder, hosted by Shane Coleman and Ciara Kelly. The 12-month deal was brokered by Media Central and Havas Media and includes weekly show promos, in-show stings and digital display ads across the […]
DMG Media rolls out content amplifier
DMG Media has launched Creator Plus, an advertising tool designed to help brands amplify creator and influencer content beyond social media platforms and reach audiences across the media group’s network. Creator Plus enables brands to deploy influencer and creator content from platforms such as TikTok, Instagram and Facebook across DMG’s media portfolio. It combines storytelling with […]
Huawei lines out green ads on Luas
Huawei has launched a campaign on the Luas Green Line, wrapping a tram in creative that tells the story of residential solar energy from generation through to battery storage, EV charging, and home use. ‘From Green Line to Green Home’ runs through to August. The wrapped tram operates on the Green Line passing through Dublin […]
Outsurance backs Oliver Callan show
RTÉ Commercial has secured Outsurance as sponsor of the Oliver Callan show on RTÉ Radio 1 for an undisclosed fee. The JNLR indicates that the show has 296,000 listeners each day in its new 11am-1pm slot. Trending topics, the latest in sport, culture and music are all on the weekly agenda, along with interviews with […]
Mediahuis acquires Image Media
Mediahuis Ireland has agreed a deal with the directors of Image Media to acquire the women’s magazine publisher for an undisclosed fee. In a statement, Mediahuis said that the move marks a significant step in its strategy to build a more diversified, digitally led and multi-platform media business, with a focus on premium, direct revenue […]
Applegreen names McCaffrey as marketing boss
Annelie McCaffrey has been appointed as group marketing director at Applegreen with responsibility for leading marketing strategy across Ireland, the UK, and the US. The role encompasses brand development, customer engagement and growth initiatives across the energy forecourt company’s international business. Experience With more than 20 years of experience across retail, FMCG, technology, e-commerce, and […]
Core tops Ireland’s media spend list
Core has strengthened its ranking as Ireland’s biggest media agency group figures released by international research company COMvergence indicate. The billings and market share report shows that WPP Media’s Mindshare retained its position as the country’s top media agency network. Core recorded billings of €302 million in 2025, with a 29 per cent market share. […]
