Payroll and HR platform Deel has signed a multi-year deal with Arsenal Football Club which sees it become the new Premier League champions’ official sleeve partner from next season for an undisclosed sum. Deel’s logo will appear on the left sleeve of Arsenal’s home, away, and third kit shirts. Deel signed up as the club’s […]
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Heineken helps rugby fan bag a bed
A Leinster fan’s cheeky hand-made sign, which was captured by an official match photographer at the Investec Champions Cup semi final against Toulon, is gaining even more momentum as Heineken 0.0 decides to back it in a campaign to ‘Find a Room for Andrew’ in advance of the final of the tournament against Bordeaux in […]
Supernature wins Irish food award
Dublin snack foods producer Supernature is the 15th annual winner of the brand development award presented by Love Irish Food and out of home (OOH) agency Global. The bursary is valued at €160,000. Founded in 2018 by Noele McEvoy, the business derived from Noele’s kitchen, where she made snacks for her daughter who needed to […]
Radiohub rolls out All Classical station
All Classical Radio has officially launched as Ireland’s first radio station dedicated entirely to classical music. Designed as a space to focus, unwind, or just pause for a moment, the new radio station offers a calm place for music lovers. A curated mix of classical music ranges from well-known favourites and film soundtracks to timeless […]
Vistar’s DOOH study shows motion uplift
Research by Vistar Media into the impact of motion and 3D creative formats in digital out-of-home (DOOH) campaigns shows that while high-quality digital screens and locations do the heavy lifting, it was found that motion boosts performance, with an average 33 per cent uplift in ad recall and a 50 per cent increase in brand […]
Digital annual spend now tops €1bn
Ireland’s digital advertising spend jumped by eight per cent last year with total investment exceeding €1 billion for the first time, figures released by IAB Ireland and compiled by IRM (Institute of Advertising and Media Statistics) indicates. The expenditure report showed that total digital advertising investment in Ireland reached €1.146bn in 2025. Over the past […]
H&B report points to health gaps
Health store chain Holland & Barrett (H&B) has rolled out a research report highlighting a growing gap between people’s intention to live well and their ability to take action. The ‘Back Your Body’ study, conducted by iReach among 1,000 adults in Ireland, reveals that while awareness of preventative health is high, behaviours remain largely reactive. […]
TG4’s Ros na Rún adds subtitles
Irish language television station TG4 has added Irish and English subtitles to episodes of Ros na Rún. Each new episode of the popular soap is now available to stream on the TG4 Player (TG4.ie) one day ahead of broadcast, every Monday and Wednesday. The digital-first approach is an effort to expand Ros na Rún’s already […]
Dynamo certified as a B Corporation
Dynamo has been officially certified as a B Corporation, marking a major step in the creative agency’s commitment to building a more responsible and transparent model for its branding and advertising business. The certification places Dynamo among a small number of Irish companies — and only a handful of creative agencies — to have achieved B […]
Onic rolls out five new DAB+ services
Onic has launched five new services across an expanded DAB+ network which it claims will extend the available audience reach to an extra two million listeners across Ireland and follows on from last year’s Fáilte DAB trial in Leinster. As part of wider trial, the Murdoch-owned group launches Onic Hits, Onic 80s, Onic 90s, Onic […]
Most holidays yet to be booked
The latest travel sentiment survey from holiday operator Click & Go indicates that Irish holidaymakers intend to travel in the coming months but are taking a more cautious approach to booking, with rising costs and geopolitical uncertainty shaping decisions. The holiday survey found that 60 per cent of respondents have not yet booked this year’s […]
Tenth Man’s gas time with BGE hurling ads
In line with the launch of the GAA All-Ireland Senior Hurling Championship season, Bord Gáis Energy (BGE) has unveiled its latest ‘Know Your Power’ campaign, developed in partnership with creative agency The Tenth Man, celebrating the passion, intensity and deep-rooted culture that define hurling — brought to life through personality and humour. Building on its […]
Adman Ken Flynn remembered by Breandán O’Broin
The end of a whirlwind A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading proponents. As art director, creative director and agency founder, his career started in Young Advertising and followed by way of CDP Associates, Arrow, DDFH&B, and […]
