Irish Life has launched a new campaign aimed at projecting the company as a partner in helping consumers take meaningful steps now that shape a stronger tomorrow. ‘It’s Better to Act Today’ is built on a human insight: even though people often know what’s good for them, they don’t always act on it. They prioritise […]
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Seriously, laughs lighten work days
Forget coffee breaks, these days more people in marketing and media should take a humour pause: micro-moments of laughter that can be as effective as a brisk walk or even a meditation session. Why? Research indicates that mirth is more than a mood booster, and that a belly laugh where your sides ache is a […]
Publicis scoops two ICAD gold awards
Publicis Dublin was again a major winner at the Institute of Creative Advertising & Design (ICAD) annual awards. In all, eight gold, 27 silver and 45 bronze bells were presented at this year’s show in the National Stadium, with TBWA\Ireland, BBH Dublin, Droga5 Dublin, Bold Studios, Unthink, Locky, Red & Grey and Gabha Studios also […]
TPH wins Defence Forces account
Independent creative agency The Public House (TPH) has been appointed by the Irish Defence Forces (IDF) following a competitive pitch. The review was a tender process which the client said involved “just shy of a dozen agencies”. TPH will develop recruitment campaigns in the New Year, including targeted work for female hires and the Reserve […]
IAPI shares this year’s Effie shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
Euro football row over match venues
Football fans, clubs and politicians are up in arms over plans to switch league games in Europe to cities in the United States and Australia this season. Spain’s and Italy’s leagues see rewards in playing abroad – raising interest in their competitions and lessening the widening financial gap with the English Premier League, which earns […]
The Tenth Man goes with ‘O’ in ads
The Tenth Man has launched a new campaign for O’Donnell Crisps aimed at cementing the brand’s place in consumers’ minds by celebrating the iconic ‘O’ at the heart of the brand name. Filmed on location at the O’Donnell’s Seskin Farm in Co Tipperary, the new TV spot brings viewers to the 1728 birthplace of Ireland’s […]
TG4’s Ros na Rún gets digital drop
TG4’s Irish language drama series Ros na Rún is to get a digital first release. As from Tuesday, September 16, each new episode will be available to stream on the TG4 Player (TG4.ie) every Monday and Wednesday, giving audiences the chance to watch one day ahead of the TG4 broadcast at 8.30pm, a move aimed […]
F&B puts more store in Londis
Forsman & Bodenfors (F&B), formerly known as In the Company of Huskies, has created an advertising and social media campaign for BWG Foods’ Londis chain of convenience stores with a new focus on the heart of local communities and the spirit of togetherness. The TV commercial, titled ‘Londis Rathbar’, was filmed in Monaghan’s Londis, Kentstown. […]
Laudhaus creates vibes for Foxes Bow
Limerick’s Foxes Bow Irish Whiskey hopes to break through the noise with new sonic branding. “It’s obvious when you think about it, but sound has been so overlooked when it comes to branding. It’s going to save us time and money, and we’re going to stand out much more now,” Alice Carroll, co-founder, Foxes Bow […]
Nathan Murphy new editor at Today FM
Bauer Media Audio Ireland (BMAI) has appointed Nathan Murphy to the role of managing editor at Today FM. Murphy began his career as a sports reporter with the radio station in 2006, before moving to Off The Ball where he held the position of deputy editor and head of content, and led the show’s growth […]
Fyffes hires new agency for ads
Following a competitive pitch last year, a hybrid, built-for-brief agency comprising strategy shop Hyphen, creative studio Puffr Fish, and media agency Digital Impact was hired by the national and international marketing teams at Japanese-owned banana importer Fyffes’ to roll out a new brand platform across digital, out of home (OOH) and radio. Sharon Mooney, managing […]
TAM to showcase winning TV work
In a time when misinformation and algorithm-driven echo chambers are on the rise, the value of high-quality content in trusted, regulated media environments have never been more critical. At this year’s TV showcase, TAM Ireland will shine a spotlight on the winners of the TAMI Awards, brands and agencies that harnessed the medium’s strengths. A […]
