The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for advertising and communications agencies, has released the results of its latest Pathfinder Pulse Survey quarterly sentiment barometer. The study by Amárach Research indicates a slightly contracting but highly polarised market, with a three per cent fall in client spend. There is slight growing […]
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Rockshore pulls out Christmas craicer
Diageo has launched a fun Christmas campaign for Rockshore lager. Christmas Craicer invites consumers to scan QR codes on Rockshore beer mats and out of home (OOH) posters, and to click on social channels. Users can contact friends via a mobile web app to virtually ‘pull’ a Christmas cracker. One friend receives a festive joke; […]
Roberts’ new book on data safety
Marketer and data protection expert Steven Roberts has written a new book titled Data Protection for Business: Compliance, Governance, Reputation and Trust which is published by Clarus Press. Public expectations around privacy and the use of personal information have grown hugely since GDPR, the EU’s tough privacy law, came into effect in May 2018. Practical […]
Irish ads rely on English versions
A new study by WPP Media reveals a dependency dilemma in Irish language advertising. ‘An Analysis of Dual-Language Advertising Effectiveness in Ireland: An echo or a voice?’, not only calls for a shift from simple translation to transcreation but also underscores a powerful and unexpected public expectation for genuine cultural connection in Irish language ads. […]
TBWA creates AIB’s new GAA push
AIB has a new focus for its GAA sponsorship, with TBWA\Ireland extending its ‘For The Life You’re After’ platform. The new approach showcases the ‘lifetime of support’ inherent in Gaelic Games clubs. It’s designed to celebrate how GAA community supports the decisive actions that people take when pursing the life they’re after – both on […]
IAPI names Jones as new president
Publicis Dublin managing director Geraldine Jones has been appointed as the new president and chair of the Institute of Advertising Practitioners in Ireland (IAPI), the representative organisation for the advertising and communications industry. Her two-year term starts in January when she will formally succeed Abi Moran, chief executive, Folk VML. Jones has held senior positions […]
Adland to embrace Net Zero Wheels
Ad Net Zero Ireland has launched Net Zero Wheels (NZW), a travel initiative which allows people working in advertising and media to trial eBikes and cut their carbon footprint. The year-long programme will see 45 professionals trial a Bleeper eBike for four months at no cost, offering a practical, low-risk way to adopt low-carbon commuting. […]
Core’s DPC ads on ‘sharenting’
Core has created a new campaign for the Data Protection Commission about the possible harms of ‘sharenting’ – where parents share information, images, and videos of their children on social media. The commercial, shot in Dún Laoghaire Shopping Centre, aims to reach parents of children under 18, with a stark reminder about child safety. The […]
RDS stadium now Laya Arena
Healthcare insurer Laya has secured the naming rights for the Royal Dublin Society (RDS) in an undisclosed deal with Leinster Rugby which sees the famous Ballsbridge venue renamed the Laya Arena. Following a €52 million redevelopment programme, primarily of the Anglesea Stand and Grandstand, the ground has now moved to a capacity of over 20,000. […]
Mediahuis rolls out Crime World.com
Mediahuis Ireland has launched a new subscription-based crime website, replacing SundayWorld.com. Crime World.com builds on the similarly-titled podcast hosted by Nicola Tallant (above). The new platform covers crime, courts, and the criminal underworld for audiences at home and overseas with real-time updates, in-depth investigations and analysis. Brian Farrell, editor, Sunday World, described the move as […]
Marketing Society fills council roles
Nominations for five vacancies on the Marketing Society council are about to close. David Deeley, Kerry; Rory McDonnell, Glanbia Performance Nutrition; Pauline Murnin, Uisce Éireann; Sarah Sherry, Boys+Girls, and outgoing chair Orlagh Geraghty (pictured), Britvic, are set to step down from the council at the end of the year. The departures create five vacancies on […]
Shoppers warm to Knorr initiative
Unilever ran a brand activation for its Knorr food brand last weekend. The ‘Give Winter More with Knorr’ truck visited shopping centres across Dublin in Nutgrove, The Square in Tallaght and Dundrum Town Centre from midday to 4pm, where members of the public were invited to enjoy a warming cup of Knorr soup and take […]
Dentsu finds loud shout for music
When it comes to concert-going and festivals, Irish adults are energised by live music with younger audiences leading the charge in attendance, spending, and brand engagement, the latest Pulse report by Dentsu indicates. The study showed that concerts made a strong comeback this summer, with one in three Irish adults attending at least one music […]
