Aer Lingus has unveiled a new brand campaign to mark its 90th anniversary, which celebrates its longstanding commitment to connecting Ireland with the world. It’s centred around a simple truth: as remarkable as those journeys are, there is one place the airline has always brought people, and always will continue to do so – home. […]
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Twomey re-elected as EASA chair
Orla Twomey, chief executive of the Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards in marketing communications, has been re-elected to chair the European Advertising Standards Alliance (EASA) for a second term at EASA’s biannual meetings in Milan. Guidance Based in Brussels, EASA is a […]
123.ie launches No Drama Llama
123.ie has a new brand platform to mark 24 years of insuring its customers. ‘No Drama Llama’ connects to a moment customers know well: the small thing that goes wrong and turns an ordinary day upside down, the leak, the bump in the car park and the calm that comes from knowing the rest of […]
Paddy Power flips ad for Ivory Coast
A new tactical advertising campaign by Paddy Power encourages Ireland fans to support Ivory Coast; all because the team’s flag mirrors the Irish tricolour. The Republic of Ireland may have missed out on qualifying for the 23rd World Cup finals, but Irish fans can still have skin in the game, thanks to a novel out […]
IDL’s Oskar Persson joins ASA board
Irish Distillers Pernod-Ricard’s head of brands for the Irish market Oskar Persson has joined the board of the Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing the highest standards possible of marketing communications in Ireland. The board’s job is to oversee the ASA’s business activities and performance, and […]
Norton saddles up for Revolut ads
Revolut, the European-licensed bank with more than 75 million customers worldwide and 3.4 million sign ups – or 80 per cent of adults in Ireland – has hired Graham Norton to front its first major marketing campaign in the country. The ‘Welcome To My Bank’ challenges the ‘stuffy’ status quo of high-street banks operating in […]
Dynamo certified as a B Corporation
Dynamo has been officially certified as a B Corporation, marking a major step in the creative agency’s commitment to building a more responsible and transparent model for its branding and advertising business. The certification places Dynamo among a small number of Irish companies — and only a handful of creative agencies — to have achieved B […]
Tenth Man’s gas time with BGE hurling ads
In line with the launch of the GAA All-Ireland Senior Hurling Championship season, Bord Gáis Energy (BGE) has unveiled its latest ‘Know Your Power’ campaign, developed in partnership with creative agency The Tenth Man, celebrating the passion, intensity and deep-rooted culture that define hurling — brought to life through personality and humour. Building on its […]
Adman Ken Flynn remembered by Breandán O’Broin
The end of a whirlwind A burst of unrivalled creative energy swept through Irish advertising from the nineteen sixties to the century’s end. Ken Flynn was one of its leading proponents. As art director, creative director and agency founder, his career started in Young Advertising and followed by way of CDP Associates, Arrow, DDFH&B, and […]
Three Irish entries in Effie world final
Three campaigns created by Publicis Dublin, Droga5 and Javelin for the HSE (above), Dublin Samaritans and the Department of Justice are in the running for the 2025 Global Best of the Best Effie Awards, Effie Worldwide has confirmed. The awards celebrate the most effective work from around the world, spanning 60 programmes in 125 markets. […]
Emerging film talent to be honoured
Ireland’s next generation of filmmakers will be honoured at the 11th annual Emerging Director Awards (EDAs). Recognising excellence in directing, cinematography, editing, and production, the EDAs are specifically designed for creatives with five years or less of professional experience, helping to bridge the gap between emerging talent and the wider industry. The awards serve as […]
Aoife Joyce takes on new role at IAPI
Former OMD executive Aoife Joyce has joined the Institute of Advertising Practitioners in Ireland (IAPI) where she takes on the new role as director of commercial development and partnerships. Announcing the appointment, Siobhán Masterson, chief executive, IAPI said Joyce will have the task of developing the institute’s commercial partnerships. Roles Joyce spent 15 years at […]
Droga5 rolls out new VHI work
Droga5 Dublin, part of Accenture Song, has launched its latest campaign for the VHI healthcare provider. Entitled ‘When It Means Everything’, the campaign marks the latest step in VHI’s ongoing evolution from a traditional health insurer to a total healthcare provider, spotlighting the breadth and depth of services available to its members. Awareness Designed to […]
