European commissioner Michael McGrath publicly recognised the communications industry’s engagement with child digital safety during the Effie Awards Europe Gala, held at the Art and History Museum in Brussels. The event was organised by the European Association of Communications Agencies (EACA), which represents 2,500 agencies across the region. EACA is headed up by Charley Stoney […]
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The Brill Building invests in D8 site
The Brill Building independent advertising agency founded by former DDFH&B creative Roisin Keown plans to invest €1.1m in a premises in Inchicore. First established as a cloud-based company in 2019, the new premises in the heart of Dublin 8 will operate as the agency’s creative studio, as well as a multi-use, open-access creative hub and […]
Christmas shoppers exercise caution
The latest Pulse survey by Dentsu Pulse reveals that cost-of-living concerns remain significant with the Christmas shopping season underway, though levels are easing year on year. Two thirds of respondents say they are still quite or extremely worried about rising daily expenses, with women and those aged 45 to 54 reporting the highest levels of […]
Laudhaus makes sounds for UL Sport
Sound specialist advertising agency Laudhaus has created a new campaign for the University of Limerick (UL) and its UL Sport division with audio storytelling at its core. Built on the belief that everyone’s ‘best’ is within them, the ads show how the right environment, coaching, facilities, support and tribe, can help unleash such potential. The […]
AAI to discuss World Ahead 2026
What will shape the year ahead, and how can businesses prepare? Those are the questions which the Association of Advertisers in Ireland (AAI) will tease out at the World Ahead 2026 webinar. Economists Jim Power (above) and Chris Johns will explore the key economic and global trends, what businesses need to watch now and how […]
Core backs staff cancer training
A new online training course to help human resources (HR) departments support employees undergoing a cancer diagnosis or treatment has been launched by the Bray-based Purple House cancer support group, with backing from Core marketing communications. The course was devised by Melissa Stone from Stone Executive Consulting, and Purple House. The training is designed to […]
Today FM listeners get their say on Ray
Bauer Media Audio has rolled out a listener-driven out of home (OOH) campaign for Ray Foley’s show on Today FM. The ads follow an invitation to listeners to send in billboard lines which best describe the weekday afternoon show. The result was a crowd-sourced collection of unfiltered taglines ranging from proudly loyal to cheekily self-deprecating. […]
IAPI upbeat despite cut in client spend
The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for advertising and communications agencies, has released the results of its latest Pathfinder Pulse Survey quarterly sentiment barometer. The study by Amárach Research indicates a slightly contracting but highly polarised market, with a three per cent fall in client spend. There is slight growing […]
Rockshore pulls out Christmas craicer
Diageo has launched a fun Christmas campaign for Rockshore lager. Christmas Craicer invites consumers to scan QR codes on Rockshore beer mats and out of home (OOH) posters, and to click on social channels. Users can contact friends via a mobile web app to virtually ‘pull’ a Christmas cracker. One friend receives a festive joke; […]
Irish ads rely on English versions
A new study by WPP Media reveals a dependency dilemma in Irish language advertising. ‘An Analysis of Dual-Language Advertising Effectiveness in Ireland: An echo or a voice?’, not only calls for a shift from simple translation to transcreation but also underscores a powerful and unexpected public expectation for genuine cultural connection in Irish language ads. […]
TBWA creates AIB’s new GAA push
AIB has a new focus for its GAA sponsorship, with TBWA\Ireland extending its ‘For The Life You’re After’ platform. The new approach showcases the ‘lifetime of support’ inherent in Gaelic Games clubs. It’s designed to celebrate how GAA community supports the decisive actions that people take when pursing the life they’re after – both on […]
IAPI names Jones as new president
Publicis Dublin managing director Geraldine Jones has been appointed as the new president and chair of the Institute of Advertising Practitioners in Ireland (IAPI), the representative organisation for the advertising and communications industry. Her two-year term starts in January when she will formally succeed Abi Moran, chief executive, Folk VML. Jones has held senior positions […]
Adland to embrace Net Zero Wheels
Ad Net Zero Ireland has launched Net Zero Wheels (NZW), a travel initiative which allows people working in advertising and media to trial eBikes and cut their carbon footprint. The year-long programme will see 45 professionals trial a Bleeper eBike for four months at no cost, offering a practical, low-risk way to adopt low-carbon commuting. […]
