This year’s Boots festive campaign, ‘Gift Happily Ever After’, reimagines the classic fairytale for today’s shopper, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of inspiration sets him on a journey to a Boots store […]
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Fierce Mild on Sky with first TV ad
Non-alcoholic Irish beer brand Fierce Mild has launched ‘Brew Things Differently’ – its first-ever TV campaign and the result of winning the inaugural Love Irish Food/Sky Media Taste of TV fund. As the winner of the €50,000 advertising spend, Fierce Mild was awarded a sponsored campaign and media investment to bring the brand’s story to […]
Irish agencies in Effie Europe finals
Work entered by Boys+Girls, Core and Droga5 have made the finals of this year’s Effie Best of Europe awards organised by the European Association of Communications Agencies (EACA) and Effie Awards Europe. The Boys+Girl/Core entry for An Post, entitled ‘Sell It, Send It, Cash It In’, is a finalist in the positive change environmental category. […]
IAPI study shows agency take up 24%
The Institute of Advertising Practitioners in Ireland (IAPI) has published its Census 2025 report. The study, based on data from 22 member agencies representing 65 per cent of adland, shows average agency revenues jumped by 24 per cent in 2024, with the first half of 2025 up a further a fifth on the same period […]
The Public House adds Trócaire
The Public House has been appointed to handle creative work for Trócaire following a competitive tender process. The third world charity, whose slogan is ‘Together for a Just World’, was previously handled by Core and Ogilvy. TPH will kick off the relationship with the development of Trócaire’s upcoming Christmas and Lenten campaigns. Its iconic collection […]
Core strikes gold at Effies 2025 awards
The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies to celebrate marketing effectiveness and creativity that delivers business results. The event was compered by RTÉ radio presenter Oliver Callan, pictured. The fourth annual Effies […]
TBWA rolls out AIB’s upbeat message
AIB has launched its latest marketing campaign in the bank’s brand platform ‘For The Life You’re After’. The bank champions the spirit of resilience and the belief that a brighter tomorrow is always within reach. Created by TBWA\Ireland, the campaign celebrates the small, determined, and decisive actions that that help people achieve the life they’re […]
Oliver Callan to host Effie awards lunch
RTÉ Radio 1 presenter Oliver Callan will host this year’s Effie Effective Lunch, the Institute of Advertising Practitioners in Ireland (IAPI) annual event that recognises and celebrates the importance of marketing effectiveness. Callan is best known for his comedy sketches on Callan’s Kicks and his morning magazine show weekdays at 9am on RTÉ Radio 1. […]
Javelin agrees MBO with senior staff
Javelin has announced a management buy-out (MBO) with senior members of the business acquiring ownership of the full-service agency. Founder and main shareholder Joe Dobbin will step into a non-executive chair role. Founded by Dobbin and the late Conor Kennedy above a sweet shop in 1986, Javelin provides creative, media, and digital services. The agency […]
Bonfire and Media 365 wins IPU
Following a competitive pitch, Bonfire and Media 365 have been awarded the advertising account for the Irish Pharmacy Union (IPU). The IPU is the professional representative organisation for about 2,300 community pharmacists across the country. Bonfire will manage all creative and strategy, while Media 365 will handle media planning and buying. Opportunity Ailbhe O’Briain, communications […]
Bus Éireann ads on why people travel
Bus Éireann Expressway and Connelly Partners Dublin have been busy filming in Dublin and beyond, capturing everything from awkward moments to spontaneous escapes. It’s part of a new campaign entitled ‘There’s a Route for That’, rolling out across VOD, digital audio, OOH/DOOH, and social. The message – Expressway isn’t just about destinations. It’s about every […]
Guaranteed Irish on DAA’s AerPods
Guaranteed Irish has a new partnership with the Dublin Airport Authority (DAA) to promote Guaranteed Irish and its members through advertising at Dublin Airport. The deal gives Irish brands a chance to reach millions of passengers each year through the airport’s out of home (OOH) platforms like the AerPods dynamic digital advertising screens. Guaranteed Irish […]
Folk rolls out new Irish Life idea
Irish Life has launched a new campaign aimed at projecting the company as a partner in helping consumers take meaningful steps now that shape a stronger tomorrow. ‘It’s Better to Act Today’ is built on a human insight: even though people often know what’s good for them, they don’t always act on it. They prioritise […]
