The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for creative and communications agencies, has released a new plan entitled ‘Unlocking Impact’ at an industry leadership event. The three-year strategy is intended to reposition the institute as a more outward-facing, influential and resilient entity. The strategy is aimed at addressing adland’s increasingly complex […]
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Publicis adds ESB group’s digital
Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the expanded remit will see the agency lead digital, social, content and performance activity across ESB and Electric Ireland. The appointment builds on the agency’s […]
Energia’s Geoff Codd new AAI president
The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new president. Jennifer Power, media lead for the UK & Ireland at McDonald’s, is the new vice-president. Codd takes up the role for a two-year term. Codd has […]
Aldi looks to Pablo for new message
‘It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish consumers that the best value doesn’t need to be complex, returning to the brand’s central promise of “straightforward, great food […]
WPP expects 9.7% jump in spend
Ireland’s advertising market is due to grow by 9.7 per cent this year, outperforming most European markets as advertisers show more confidence in the economy, WPP Media Ireland claims. The ‘Ireland: This Year, Next Year’ report expects total media spend to reach €1.83 billion in 2026 with digital activity accounting for as much as 68 […]
Boys+Girls shares SSE’s new energy
SSE Airtricity, in tandem with creative agency Boys+Girls, has unveiled a new TV, out of home (OOH) and social campaign – ‘A different kind of energy’. The campaign’s hero shows that energy is more than what flows through cables and turbines. Everyone brings a slightly different energy which allows life to thrive, in the same […]
Boys+Girls rolls out new Re-turn work
Re-turn deposit return scheme a new campaign called ‘Re-turn It Right’ created by Boys+Girls. The new work leaves the festivities of their recent Christmas campaign behind and instead looks at how re-turning cans and plastic drinks bottles is the best New Year’s resolution, playing to the shared belief that there’s a right way to do things. […]
BGE goes with a choice message
Bord Gáis Energy, working with creative agency The Tenth Man, has launched a new brand repositioning campaign. ‘Know Your Power’ marks a new shift for the business and the way it shows up in people’s everyday lives. While energy has never mattered more to consumers, many people find it hard to understand what makes a […]
Sheehan fronts for Optimum Nutrition
Glanbia has hired Ireland rugby player Dan Sheehan, McLaren F1 world champion Lando Norris, and England playmaker Marcus Smith to promote Optimum Nutrition in a global campaign created by TBWA Ireland. Entitled ‘The Optimum Advantage’ reveals the one thing elite athletes never want to share: the marginal gains that give them an edge. In elite […]
Woodies tops Red C’s Christmas ads
When it comes to Christmas, consumers want to escape, they want to believe in magic and, for a moment, not be reminded of the daily grind. Every year, as soon as Halloween’s over, the Christmas ads start rolling in. But what really makes a Christmas ad stand out? Is it the snow, the nostalgia, the […]
EU backs EACA’s child safety work
European commissioner Michael McGrath publicly recognised the communications industry’s engagement with child digital safety during the Effie Awards Europe Gala, held at the Art and History Museum in Brussels. The event was organised by the European Association of Communications Agencies (EACA), which represents 2,500 agencies across the region. EACA is headed up by Charley Stoney […]
The Brill Building invests in D8 site
The Brill Building independent advertising agency founded by former DDFH&B creative Roisin Keown plans to invest €1.1m in a premises in Inchicore. First established as a cloud-based company in 2019, the new premises in the heart of Dublin 8 will operate as the agency’s creative studio, as well as a multi-use, open-access creative hub and […]
Christmas shoppers exercise caution
The latest Pulse survey by Dentsu Pulse reveals that cost-of-living concerns remain significant with the Christmas shopping season underway, though levels are easing year on year. Two thirds of respondents say they are still quite or extremely worried about rising daily expenses, with women and those aged 45 to 54 reporting the highest levels of […]
