The Tenth Man has launched a new campaign for O’Donnell Crisps aimed at cementing the brand’s place in consumers’ minds by celebrating the iconic ‘O’ at the heart of the brand name. Filmed on location at the O’Donnell’s Seskin Farm in Co Tipperary, the new TV spot brings viewers to the 1728 birthplace of Ireland’s […]
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F&B puts more store in Londis
Forsman & Bodenfors (F&B), formerly known as In the Company of Huskies, has created an advertising and social media campaign for BWG Foods’ Londis chain of convenience stores with a new focus on the heart of local communities and the spirit of togetherness. The TV commercial, titled ‘Londis Rathbar’, was filmed in Monaghan’s Londis, Kentstown. […]
Laudhaus creates vibes for Foxes Bow
Limerick’s Foxes Bow Irish Whiskey hopes to break through the noise with new sonic branding. “It’s obvious when you think about it, but sound has been so overlooked when it comes to branding. It’s going to save us time and money, and we’re going to stand out much more now,” Alice Carroll, co-founder, Foxes Bow […]
Fyffes hires new agency for ads
Following a competitive pitch last year, a hybrid, built-for-brief agency comprising strategy shop Hyphen, creative studio Puffr Fish, and media agency Digital Impact was hired by the national and international marketing teams at Japanese-owned banana importer Fyffes’ to roll out a new brand platform across digital, out of home (OOH) and radio. Sharon Mooney, managing […]
Dunnes Stores creative for Havas
Havas Dublin has won the Dunnes Stores creative account following a competitive pitch. The business was previously handled by The Public House and prior to that Bonfire was the multiple’s lead creative agency for several years. The agency will lead the strategic and creative development of the grocery brand and oversee its advertising campaigns. Jessica Lynn, […]
Dentsu’s Pulse detects consumer uncertainty
The latest Pulse consumer sentiment report by Dentsu shows that mixed feelings linger with uncertainty at the wheel. In a survey of 1,000 Irish adults, the agency examined how they are feeling amid ongoing economic and geopolitical turbulence. The results reveal a nation grappling with uncertainty but not without glimmers of optimism. While mixed emotions […]
Mick McCarthy in Heineken 0.0 promo
Former Republic of Ireland international captain and manager Mick McCarthy fronts a new Heineken 0.0 promotion, a ‘redemption’ story that comes with a pint on the house. The promotion runs until September 14 in participating pubs nationwide. The playful campaign was created for the Dutch brewer by Thinkhouse. McCarthy channels his signature dry humour as […]
IAPI to host talk on career growth
The Institute of Advertising Practitioners in Ireland (IAPI) and its Futureheads Council will present the second part of a two-part Breaking Barriers series in September. The session, entitled ‘Inside the C-Suite’, is aimed at promoting meaningful career growth with three top agency executives sharing advice and insights based on their work experiences. The speakers are […]
ICAD opens ticket sales for awards
Early bird tickets are now on sale for the annual creative awards show hosted by the Institute of Creative Advertising & Design (ICAD). This year marks the 67th celebration of Ireland’s advertising and design work. Since 1958, the awards night have also provided a chance for guests to connect, inspire and honour the work that […]
Concern campaign mirrors Irish history
Not everyone in Ireland would be aware that Concern Worldwide is an Irish charity, one which for more than half a century has been involved in helping combat poverty around the world. To connect Irish people more deeply to the brand, and the issue of global poverty, Accenture Song’s Droga5 Dublin created parallels between Irish […]
Today FM turns to OOH for Oasis gigs
Today FM launched digital outdoor sites near Croke Park for the Oasis weekend gigs. The DOOH sites ran on digital bridges in Drumcondra, on Clonliffe Road, Pierce Street, Amien Street and the North Strand. The campaign tied in with the Bauer Media station’s activity to promote the high-profile concerts, including ticket giveaways and the roll […]
Axa message parks women’s health
Publicis Dublin and insurer Axa has launched ‘Problems Parked’, a social campaign focused on how mental health issues can affect women in Ireland. In 2024, Axa’s Mind Health Report reported that 51 per cent of women are dealing with mental health challenges. The ad is Axa’s way of trying to turn that statistic into a […]
IAPI to host Effie lunch in October
The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
