The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies to celebrate marketing effectiveness and creativity that delivers business results. The event was compered by RTÉ radio presenter Oliver Callan, pictured. The fourth annual Effies […]
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TBWA rolls out AIB’s upbeat message
AIB has launched its latest marketing campaign in the bank’s brand platform ‘For The Life You’re After’. The bank champions the spirit of resilience and the belief that a brighter tomorrow is always within reach. Created by TBWA\Ireland, the campaign celebrates the small, determined, and decisive actions that that help people achieve the life they’re […]
Oliver Callan to host Effie awards lunch
RTÉ Radio 1 presenter Oliver Callan will host this year’s Effie Effective Lunch, the Institute of Advertising Practitioners in Ireland (IAPI) annual event that recognises and celebrates the importance of marketing effectiveness. Callan is best known for his comedy sketches on Callan’s Kicks and his morning magazine show weekdays at 9am on RTÉ Radio 1. […]
Javelin agrees MBO with senior staff
Javelin has announced a management buy-out (MBO) with senior members of the business acquiring ownership of the full-service agency. Founder and main shareholder Joe Dobbin will step into a non-executive chair role. Founded by Dobbin and the late Conor Kennedy above a sweet shop in 1986, Javelin provides creative, media, and digital services. The agency […]
Bonfire and Media 365 wins IPU
Following a competitive pitch, Bonfire and Media 365 have been awarded the advertising account for the Irish Pharmacy Union (IPU). The IPU is the professional representative organisation for about 2,300 community pharmacists across the country. Bonfire will manage all creative and strategy, while Media 365 will handle media planning and buying. Opportunity Ailbhe O’Briain, communications […]
Bus Éireann ads on why people travel
Bus Éireann Expressway and Connelly Partners Dublin have been busy filming in Dublin and beyond, capturing everything from awkward moments to spontaneous escapes. It’s part of a new campaign entitled ‘There’s a Route for That’, rolling out across VOD, digital audio, OOH/DOOH, and social. The message – Expressway isn’t just about destinations. It’s about every […]
Guaranteed Irish on DAA’s AerPods
Guaranteed Irish has a new partnership with the Dublin Airport Authority (DAA) to promote Guaranteed Irish and its members through advertising at Dublin Airport. The deal gives Irish brands a chance to reach millions of passengers each year through the airport’s out of home (OOH) platforms like the AerPods dynamic digital advertising screens. Guaranteed Irish […]
Folk rolls out new Irish Life idea
Irish Life has launched a new campaign aimed at projecting the company as a partner in helping consumers take meaningful steps now that shape a stronger tomorrow. ‘It’s Better to Act Today’ is built on a human insight: even though people often know what’s good for them, they don’t always act on it. They prioritise […]
Publicis scoops two ICAD gold awards
Publicis Dublin was again a major winner at the Institute of Creative Advertising & Design (ICAD) annual awards. In all, eight gold, 27 silver and 45 bronze bells were presented at this year’s show in the National Stadium, with TBWA\Ireland, BBH Dublin, Droga5 Dublin, Bold Studios, Unthink, Locky, Red & Grey and Gabha Studios also […]
TPH wins Defence Forces account
Independent creative agency The Public House (TPH) has been appointed by the Irish Defence Forces (IDF) following a competitive pitch. The review was a tender process which the client said involved “just shy of a dozen agencies”. TPH will develop recruitment campaigns in the New Year, including targeted work for female hires and the Reserve […]
IAPI shares this year’s Effie shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
The Tenth Man goes with ‘O’ in ads
The Tenth Man has launched a new campaign for O’Donnell Crisps aimed at cementing the brand’s place in consumers’ minds by celebrating the iconic ‘O’ at the heart of the brand name. Filmed on location at the O’Donnell’s Seskin Farm in Co Tipperary, the new TV spot brings viewers to the 1728 birthplace of Ireland’s […]
F&B puts more store in Londis
Forsman & Bodenfors (F&B), formerly known as In the Company of Huskies, has created an advertising and social media campaign for BWG Foods’ Londis chain of convenience stores with a new focus on the heart of local communities and the spirit of togetherness. The TV commercial, titled ‘Londis Rathbar’, was filmed in Monaghan’s Londis, Kentstown. […]
