Adland RSS feed for this section

Generosity of spirit is the theme of the National Lottery’s Christmas campaign created by Folk VML. The TV commercial is the latest chapter in the brand’s long-term ‘Dreams Waiting to Happen’ platform. The aim of the campaign is to bring a warm, human story to screens at a time of year when human kindness feels […]

Following Sky Mobile’s ‘Expect More’ platform launch last year, the brand continues with its promise to give customers more this Christmas. The latest ad in the series again features former Manchester United and Republic of Ireland midfielder and Sky pundit Roy Keane, whose famously high expectations are put to the ultimate test during the season […]

The Institute of Advertising Practitioners in Ireland (IAPI) is to hold an election this month for three vacancies on its board as Abi Moran, Maura Ashe, Jonathan Conlon and Abi Moran reach the end of their term. Those remaining on the board are Anna Doyle, Starcom and Chris Cashen, WPP Media Ireland, company secretary and […]

Bolands Mills, the iconic Dublin landmark beside the Grand Canal, has undergone a transformation into a new urban destination – a place where cultural, community and commercial life merge. Following a competitive pitch, The Public House (TPH) was tasked with bringing the Bolands Mills story to life across strategy, design and communications. The mantra, ‘Combine […]

Branding and advertising agency Dynamo has rolled out a Christmas campaign for the Eason chain of book stores. Called ‘Inspire Someone this Christmas’, the TV ad airs on RTÉ, Virgin, Channel 4 and Sky. The retailer has taken advantage of its biggest strength: its heritage and status as the home of stories for generations of […]

Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer in the UK – this year, the brand extends its reach in European markets France, Germany and the Netherlands, where it is currently growing […]

Urban Aran and Killadoon Milk will make their mark on TV screens during Ireland’s Autumn Nations rugby internationals. The two Irish SMEs are this year’s winners of an ad package worth €25,000 in Vodafone’s Ireland ‘See Your Business Pitchside’ competition, with the brands showcasing to fans at the Aviva Stadium and to audiences on RTÉ […]

Goosebump, the agency run by Sarah Love, has won a competitive pitch to handle the creative and strategic work for Bord Bia’s Quality Mark. The review, which was handled by Ray Sheerin’s Level Pitch, was commissioned on the basis that the idea that was presented is the one that runs. It breaks with the norm […]

Ecologi, the UK climate action platform, has launched a campaign highlighting how working in sustainability is becoming unsustainable given the remit, responsibility and often limited resources at activists’ disposal. The ad speaks to those working in ESG balancing climate targets against the realities of regulation, business operations, and reputation management. Challenges Created by ethical agency […]

This year’s Boots festive campaign, ‘Gift Happily Ever After’, reimagines the classic fairytale for today’s shopper, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of inspiration sets him on a journey to a Boots store […]

Non-alcoholic Irish beer brand Fierce Mild has launched ‘Brew Things Differently’ – its first-ever TV campaign and the result of winning the inaugural Love Irish Food/Sky Media Taste of TV fund. As the winner of the €50,000 advertising spend, Fierce Mild was awarded a sponsored campaign and media investment to bring the brand’s story to […]