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DDFH&B and OMD wipe up at Effies


DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]

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Adland gives support to Peter McVerry Trust

NO REPRO FEE. 5/10/2016. Alison Canavan, Peter McVerry and Ellen O' Gorman hold a key at the launch of the new Peter McVerry Trust ad campaign before at the preview screening of the advert this morning in Odeon Point Village. The ad campaign entitled 'These Little Things' focuses on the importance of keys to each and every one of us. The ad campaign is valued at over 350,000.euro as the Irish creative community donated their time and services to make the ad campaign come to life. The ad will run for 6 weeks in 72 cinemas nationwide from Friday, 7th October. Text Keys4Homes to 50300 to donate 4.euro  to Peter McVerry Trust. Photo: Leon Farrell/Photocall Ireland.

A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]

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Hamilton takes over as ICAD president

Pic Paul Sharp/SHARPPIX

Boys and Girls executive creative director Rory Hamilton is the new president of the Institute of Creative Advertising & Design (ICAD). He is joined on the board by Aidan Dowling, Irish International; Dan O’Neill, Publicis; Des Creedon, Cawley Nea\TBWA; Emma Sharkey, Rothco; Ger Roe, Publicis; Max Brady, Pull the Trigger; Rossi McAuley, Distinctive Repetition; Shane […]

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Orchard Thieves core to advertising success


The Heineken launch of Orchard Thieves last year to challenge the market dominance of Bulmer’s Cider has won the most sought after honour in Irish advertising: the Adfx grand prix. To claim Adfx – which is organised by the Institute of Advertising Practitioners in Ireland (IAPI) – advertisers must present detailed case studies proving the […]

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Irish International top local agency at Sharks


Irish International joined with BBDO agency partners in netting a host of awards at the 54th Sharks International Creative Festival in Kinsale. Omnicom’s BBDO won Irish agency, international agency and network of the year at the awards show in Acton’s Hotel.  In New Directors, Benjamin Cleary won best Irish director for his Oscar-winning film, Stutterer, while […]

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Cawley Nea\TBWA rolls out HPRA ads


The new Health Products Regulatory Authority (HPRA) campaign encouraging consumers to read the directions that come with medication was created by Cawley Nea\TBWA, with media by Mindshare. The work followed on from a pitch for the business involving Irish International on the creative front and Initiative, MediaVest and OMD for media buying and planning. As […]

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Love Irish Food offers €70k in out of home ads

Today, Love Irish Food in partnership with Exterion Media, the market leader in outdoor advertising in Ireland, has launched the annual Love Irish Food Brand Development Award. The Award aims to give one Love Irish Food member brand a powerful platform to promote their brand to consumers. Pictured at the launch of the Love Irish Food Brand Development Award is Kieran Rumley, Executive Director, Love Irish Food and Antoinette O’Callaghan, Marketing Manager, Exterion.

The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print […]

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DDFH&B holds on to Eir business

Eir TVC - Skelligs

DDFH&B has been retained to handle creative work for Eir/Meteor after a final two-way contest with London agency Snap. Two others agencies, Publicis and London-based Host, had previously been eliminated from the process. The review was more protracted than expected, due to Eir’s head of brand and communications, Lisa Comerford, leaving for Brown Thomas. Comerford […]

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Dara Ó Briain to MC Adfx awards

NO REPRO FEE. 14/7/2016. The shortlist for the most sought after awards in Irish advertising the ADFX Awards, have been announced by The Institute of Advertising Practitioners in Ireland (IAPI) at an exclusive event this evening. Pictured at the shortlist announcement was model Sarah McGovern and bespoke NCAD designed award. The IAPI ADFX Awards are widely recognised as the toughest in the industry taking place every two years, entrants must thoroughly prove how a campaign was effective and how it added to the bottom line. The 2016 IAPI ADFX Awards are taking place in the Intercontinental Hotel on September 22nd steeped in 1920's glamour, the awards will have a range of themed entertainment on the night along with a very special guest host. Campaigns span a variety of sectors from charity to FMCG, tourism to public service. A new category has been introduced to measure long-term effectiveness of campaigns of more than 2 years - highlighting the importance of consistency.  The full 2016 IAPI ADFX shortlist and judging panel can be viewed on Photo: Leon Farrell/Photocall Ireland.

Comedian Dara Ó Briain will host the Adfx awards being held for the first time at the InterContinental hotel in Dublin on Thursday, September 22. The awards, which are organised by agency body the Institute of Advertising Practitioners in Ireland (IAPI), are widely recognised as adland’s most prestigious and celebrated awards show. Modelled on the advertising […]

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The Media Bureau is wound up

TV Screen

Following a creditors meeting, The Media Bureau (TMB) media buying and planning agency has been wound up. Founded by chief executive and chairman Michael Bowles 40 years ago, the agency was launched as Ireland’s first media independent. In more recent years, the business was run by directors Martin and John Cody, along with John Priestley. […]

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Boys and Girls wins Skoda account

Skoda Logo

The Skoda car account has moved to Boys and Girls following a pitch process also involving Bloom and Publicis. The incumbent, Owens DDB, continues to handle the Volkswagen business. Boys and Girls handled Nissan up to recently. The agency’s co-founder, Fiona Scott, was hired as pitch doctor, following her handling the brand’s media review earlier […]

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ASAI runs reminder ads about code

Orla Twomey, Assistant Chief Executive of the ASAI with Catherine Bent ASAI Board Member

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting the highest standards of marketing communications in Ireland, has launched a new ad campaign across radio, print and digital outdoor. In a statement, a spokesperson for the ASAI told the authority has worked with a number of agencies over the […]

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Epsilon bucks global gender trend

Epsilon - Ann McDermott, Monique DuPlessis, Carly Jenner, Genevieve Woods, James Dunne, Mark Fiddes

The recent departure of Kevin Roberts from Saatchi & Saatchi has brought into sharp relief the issue of diversity and gender equality in adland. With 78 per cent of local agency leaderships being male, the recent IAPI census underscored that Irish agencies have a distance to go to achieve better equal gender representation on Irish agency […]

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