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Hofler joins MEC global marketing board

MEC Ireland’s deputy managing director Aoife Hofler has been selected to join the agency’s global marketing board. The position was open to all of MEC’s 5,000 worldwide employees. The global marketing board is responsible for building the GroupM agency’s reputation globally and help MEC become a top B2B marketer. “I’m delighted to have been selected […]

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Swords gets top job at TBWA London

Former Cawley Nea boss Brian Swords been appointed managing director of TBWA\London. Swords joined the UK agency in September 2015 as global brand leader, having headed up the agency in Shanghai. He first moved to China in 2011 to become TBWA’s regional lead on McDonald’s. A graduate of UL and UCG, he worked in marketing at […]

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Walkers expansion continues apace

All-Ireland marketing agency Walker Communications has extended its operation at its Dublin office with new appointments, client wins and a new website. With 30 creative people across the company’s two offices in Dublin and Belfast, the company has recently strengthened its presence under business development manager Derek Davis. Walkers’ clients include Carling, Tourism Ireland, Glen Dimplex […]

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Dulux paints picture of year round swimmers

Dulux Weathershield has launched an online campaign created by Boys & Girls with a trio of open water swimmers. A short documentary called ‘The Invincibles’ was shot in Myrtleville beach in Co.Cork. It explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, who are dedicated sea swimmers all year round – rail, hail or […]

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Cawley leads client services at IPG Mediabrands

Sylvia Cawley has been promoted to client service director at IPG Mediabrands. Cawley will be responsible for providing the highest levels of client service. A key priority will include producing work that delivers best in buying and planning for clients including Tesco, Zurich Insurance, Johnson & Johnson, Rabo Direct, Valeo Foods and the NDC. She […]

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TBWA decides not to enter local creative awards

TBWA\Dublin will no longer enter local creative awards and will instead focus on globally recognised award shows, including Cannes Lions, D&AD and the Clios. The move comes after the agency rebranded as TBWA\Dublin, introducing themselves as the ‘Refounders’ of the 23-year-old agency, and hired a new executive creative director, John Kane. Kane has over ten Cannes […]

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Fanning calls for greater focus on proven ads

Success, failure and ambition were on the menu at the Marketing Society Future Council’s event, ‘The F Word’. Spotlighting the marketing moments that didn’t quite hit the mark, the talks are tailored for marketers with up to five years experience. The speakers included UCD lecturer, Bord Bia Marketing Forum chairman and Marketing.ie contributor John Fanning, […]

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WPP takes stake in David Connor’s Eightytwenty

WPP together with Ogilvy & Mather has taken an undisclosed stake but thought to be in or around 25 per cent in its digital partner in Ireland, Eightytwenty, founded by David Connor. Eightytwenty has been working out of Ogilvy’s offices in recent times after the agency split from Havas. It employs over 30 staff and […]

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Brophy leaves Ebiquity Marsh to set up BMC

Nigel Brophy has left Ebiquity Marsh to head up an independent media consultancy, Brophy Media Consulting (BMC). Clients will have access to five services, including media auditing and strategic consultancy, to help ensure advertisers see cost savings, a better return on investment and improved exposure within their media budget. “There is a large gap in […]

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Get Cancer ads prompt 92 ASAI complaints

The Advertising Standards Authority (ASAI) has upheld in part complaints against the Irish Cancer Society (ICS) for its ‘I Want to Get Cancer’ campaign. In all, 92 complaints were received about the ads, with some people saying the wording used was “offensive, insensitive, disrespectful and upsetting to cancer survivors, current sufferers, bereaved families and those who […]

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Y&R rolls out FBD’s Protection rebrand

Insurance company FBD has rebranded and is rolling out a €2.5 million campaign set to run throughout the rest of the year. Comprising a new brand identity and media campaign, the brand underlines and builds on FBD’s position as the insurer which has supported local communities across Ireland for decades, with an oak tree as […]

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Eightytwenty and Callan create Trump sketch

Eightytwenty have collaborated with impressionist Oliver Callan for Ireland’s response as number two to the “most glorious nation” and its omnipotent leader, Donald Trump. With other nations making their case to be world number two, Eightytwenty considered it their duty to throw their name into the toilet bowl with ‘America First, Ireland Second’. Speaking about […]

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Record number of young creatives for Cannes

You Cannes do it this year. So say the Institute of Advertising Practitioners in Ireland (IAPI) who want to send a record number of young creatives to the Cannes Lions advertising awards festival. Fourteen young people will attend, the largest Irish team in the 64-year history of the festival. They will compete against the best young […]

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