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AAI talk to hear how to ape great work

Only four per cent of ads breakthrough the clutter like Cadbury’s Gorilla and truly build clients’ businesses. A talk by David Meikle, author of How to Buy a Gorilla, will present and then answer questions about how to get a higher calibre of advertising from your agencies at the next Association of Advertisers in Ireland (AAI) […]

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Britvic hires two new agencies for drinks brands

Britvic Ireland has appointed two new agencies for its Irish soft drinks. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. The two new agencies agencies will manage above the line creative and digital campaigns for the respective brands. Havas has handled Suntory’s Lucozade in recent years. […]

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IAPI sends a record 14 Young Lions to Cannes

The Institute of Advertising Practitioners of Ireland (IAPI) has announced the winning teams to represent Ireland at the annual international Cannes Lions Festival in June. This year, 14 creative young people will compete against teams from all over the world in film, design, print, PR, social media and marketing competitions in the South of France […]

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Goodbye Hailo as MyTaxi ads hail down fares

MyTaxi is the new name for Hailo and to get the message out there to consumers a €5 million marketing campaign is now hitting the streets.  The ads are driven by out of home (OOH), digital, vehicle livery and driver incentives. Billboards with catchy lines will be hallmark of the creative campaign, with online videos and […]

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OwensDDB and Firstcom agencies to merge

A merger between OwensDDB and Firstcom is in the final stages of agreement with a deal due to be formally announced in the coming weeks, Marketing.ie has learned. OwensDDB came about as a tie-up between Peter Owens and Omnicom’s Doyle Dane Bernbach. While there is no equity involved, the two agencies have Volkswagen as a […]

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Grey changes name to show surge in racism

Back in 1917, two Jewish businessmen, Lawrence Valenstein and Arthur Fatt, set up an ad agency. But as racism was rife at the time, the duo decided not to use their names but rather the word that described the colour of the agency’s wallpaper – grey. With the rise in racism and the so-called alt-right […]

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Mother makes giant boob to highlight feeds

London ad agency Mother caught the public imagination last Sunday to mark international Mother’s Day in this part of the world. As Adweek reported, anyone walking around the Shoreditch area of the city could hardly avoid seeing a giant inflatable boob with a prominent nipple sitting on top of a building. Said boob wasn’t there solely for […]

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Hofler joins MEC global marketing board

MEC Ireland’s deputy managing director Aoife Hofler has been selected to join the agency’s global marketing board. The position was open to all of MEC’s 5,000 worldwide employees. The global marketing board is responsible for building the GroupM agency’s reputation globally and help MEC become a top B2B marketer. “I’m delighted to have been selected […]

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Swords gets top job at TBWA London

Former Cawley Nea boss Brian Swords been appointed managing director of TBWA\London. Swords joined the UK agency in September 2015 as global brand leader, having headed up the agency in Shanghai. He first moved to China in 2011 to become TBWA’s regional lead on McDonald’s. A graduate of UL and UCG, he worked in marketing at […]

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Walkers expansion continues apace

All-Ireland marketing agency Walker Communications has extended its operation at its Dublin office with new appointments, client wins and a new website. With 30 creative people across the company’s two offices in Dublin and Belfast, the company has recently strengthened its presence under business development manager Derek Davis. Walkers’ clients include Carling, Tourism Ireland, Glen Dimplex […]

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Dulux paints picture of year round swimmers

Dulux Weathershield has launched an online campaign created by Boys & Girls with a trio of open water swimmers. A short documentary called ‘The Invincibles’ was shot in Myrtleville beach in Co.Cork. It explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, who are dedicated sea swimmers all year round – rail, hail or […]

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Cawley leads client services at IPG Mediabrands

Sylvia Cawley has been promoted to client service director at IPG Mediabrands. Cawley will be responsible for providing the highest levels of client service. A key priority will include producing work that delivers best in buying and planning for clients including Tesco, Zurich Insurance, Johnson & Johnson, Rabo Direct, Valeo Foods and the NDC. She […]

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TBWA decides not to enter local creative awards

TBWA\Dublin will no longer enter local creative awards and will instead focus on globally recognised award shows, including Cannes Lions, D&AD and the Clios. The move comes after the agency rebranded as TBWA\Dublin, introducing themselves as the ‘Refounders’ of the 23-year-old agency, and hired a new executive creative director, John Kane. Kane has over ten Cannes […]

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