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ASAI comes to terms with food messages


The Advertising Standards Authority for Ireland (ASAI) and the Food Safety Authority of Ireland (FSAI) are to introduce guidance aimed at ensuring consumers are not misled by the use of marketing terms on foods. The guidance, which has been  published by the FSAI, will now support section 8 of the ASAI code for advertising and […]

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C&C moves Bulmers back to London


What are C&C at? For years, the drinks industry giant Diageo tried to take on Bulmers in Ireland’s cider market by pumping huge amounts of money on new brands like Hudson Blue. C&C and its agency Young Advertising did superb work over many years in building the Bulmers story and giving the brand a stand-out […]

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INM reveals all in Cannes teaser campaign

INM Media Event. Celebration of the Power of Print.
Chris Bellew / Copyright Fennell Photography 2016

Independent News & Media (INM) celebrated the ‘power of print’ at an advertiser event in the RHA Gallery as it explained the reasons for an anonymous advertising teaser campaign. A special night of entertainment was by over 200 marketers and media industry executives. The press campaign comprised teaser ads across INM titles. The ads invited named agency […]

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Boys and Girls gears up with first Skoda ad


Skoda is spending €650,000 in the creation and rollout of its first ever Irish TV ad created by its new agency Boys and Girls. The ad, which will hit TV screens on December 5, was directed by award-winning director Richie Smyth. His movie, The Siege of Jadotville, is now on Netflix. Smyth’s previous work includes […]

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IIBBDO rolls out Rugby World Cup bid


The IRFU has launched its bid for Rugby World Cup (RWC) 2023. Irish International BBDO produced the film to support the launch. The agency’s creative director Mark Nutley said the ad is a brief history of an island and its people, now ready for the world. Title: Ready for the World   Advertiser: IRFU Product: […]

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Three’s Christmas ad supports Barnardos


Three has unveiled its 2016 Christmas campaign which opens a new chapter in the story of ‘The Girl and the Cloud’ and through a marketing campaign involving a special charity partnership with the children’s charity Barnardos. Continuing on ‘The Perfect Surprise’ story, the animated ad was created by Boys and Girls, using Irish illustrator Mark Wickham. […]

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Rothco rolls out Tesco’s Christmas host ads


Rothco created a new series of Tesco’s TV ads showing people from all over the country thanking their hosts with a letter. A total of 35 ads are being shot, each one featuring a different individual reading out the letter they have written to their host. In many cases, the hosts will have no idea […]

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Conflict and division a world reality, Havas reports


A new study by Havas Worldwide reveals that the ‘us versus them’ debate that divides the Donald Trump and Hillary Clinton campaigns is fast gaining traction globally. With more than five million Syrian refugees displaced, a wounded EU reeling from the aftermath of Brexit and frequent terror attacks, trust in others and confidence in the […]

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ITT students work on Jaffa Cakes and Vodafone


In their final year, fourth year advertising and marketing communications students at IT Tallaght complete a year-long module called Advertising Portfolio Design. It is the equivalent of two modules in each of two semesters. Each student is assigned a role – account handler, account planner, creative and marketing manager – and included as part of […]

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DDFH&B and OMD wipe up at Effies


DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]

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Adland gives support to Peter McVerry Trust

NO REPRO FEE. 5/10/2016. Alison Canavan, Peter McVerry and Ellen O' Gorman hold a key at the launch of the new Peter McVerry Trust ad campaign before at the preview screening of the advert this morning in Odeon Point Village. The ad campaign entitled 'These Little Things' focuses on the importance of keys to each and every one of us. The ad campaign is valued at over 350,000.euro as the Irish creative community donated their time and services to make the ad campaign come to life. The ad will run for 6 weeks in 72 cinemas nationwide from Friday, 7th October. Text Keys4Homes to 50300 to donate 4.euro  to Peter McVerry Trust. Photo: Leon Farrell/Photocall Ireland.

A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]

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Hamilton takes over as ICAD president

Pic Paul Sharp/SHARPPIX

Boys and Girls executive creative director Rory Hamilton is the new president of the Institute of Creative Advertising & Design (ICAD). He is joined on the board by Aidan Dowling, Irish International; Dan O’Neill, Publicis; Des Creedon, Cawley Nea\TBWA; Emma Sharkey, Rothco; Ger Roe, Publicis; Max Brady, Pull the Trigger; Rossi McAuley, Distinctive Repetition; Shane […]

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Orchard Thieves core to advertising success


The Heineken launch of Orchard Thieves last year to challenge the market dominance of Bulmer’s Cider has won the most sought after honour in Irish advertising: the Adfx grand prix. To claim Adfx – which is organised by the Institute of Advertising Practitioners in Ireland (IAPI) – advertisers must present detailed case studies proving the […]

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