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Diageo revisits classic ideas for Guinness 0.0

Diageo and the Irish Film Institute (IFI) have put a call out to Irish creatives, filmmakers and content creators to “reinterpret and reimagine” a campaign for Guinness 0.0 inspired by some of the brand’s most iconic ads from the 1950s to the 1990s in an archive curated by the IFI. Guinness ‘Island’ (above), created by […]

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Donnellan helps launch AIM awards

Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]

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Sky’s Caroline Donnellan voted top marketer

Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s  top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]

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An Posts wraps up book awards deal

An Post has renewed their headline sponsorship agreement with the Irish Book Awards. The company first sponsored the awards in 2018 and this new deal, of which the details were not disclosed, runs until 2025. Now in its 18th year, the awards celebrate and promote Irish writing to readers nationwide. Each year it brings together readers, […]

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Kent and O’Shea join MotY judges

Two leading Irish marketers have joined the judging panel for this year’s Marketer of the Year award competition honouring Ireland’s foremost marketing talent. The two new judges are Kevin Kent, head of marketing, Laya Healthcare and Ruth O’Shea, director and head of marketing and communications at Grant Thornton. Kent and O’Shea join last year’s award […]

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FleishmanHillard named top PR agency

FleishmanHillard Ireland was named top agency for the year for businesses with 11 or more employees at the Excellence in PR awards jointly organised by the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA). FH was judged to have “impressive client and staff retention and strong business management”. The judges […]

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Irish designers win bronze at Cannes

Two young Irish designers have won bronze in the design category at the Young Lions competition in Cannes. The duo are Robin Winchester, motion designer and James Stedman, junior designer at FCB Huskies. The Institute of Advertising Practitioners (IAPI) brought all seven Young Lion teams to the festival to compete in the global competition. A […]

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Sky Ireland named top team at AIMs

Sky Ireland received the award for marketing team of the year at the Marketing Institute All Ireland Marketing (AIM) Awards attended by over 800 marketers. There were 115 shortlisted finalists competing across 25 categories of marketing disciplines. Vodafone Ireland won the advertising campaign award for work by Folk Wunderman Thompson. Square won two category awards […]

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Wafer honoured by Marketing Institute

The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]

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IFWG awards salute Sheridan’s Cheese

From eel and ale and sheep’s milk yogurt to eco-friendly pig farming, the winners of the 30th Irish Food Writers’ Guild food awards are a diverse group committed to provenance, sustainability, quality and flavour. With just eight awards presented, the big winner was Irish cheese, with Ballylisk, Aran Island Goats’ Cheese and Sheridan’s Cheesemongers honoured. […]

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Public House crafts Valentine’s idea

The Public House has launched the Upcycled Awards Collection for Valentine’s Day. The agency’s creative director Colin Hart says adland loves awards, but they aren’t conjured out of thin air. What it takes to turn an idea into a winner can take a lot of time and effort and one group does not get the […]

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Huskies wins Epica award for Allianz

In the Company of Huskies has won a global Epica award for its ‘The World’s Strongest Women’ campaign for Allianz Ireland. Launched in 1987, Epica is the only global creative awards judged by the press, with editors and relevant journalists from over 50 countries – an independent jury whose members combine public objectivity and experts […]

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Red C wins research grand prix award

Red C and Karen Nelson Field’s Amplified Intelligence won the grand prix for its social deficit campaign at the Marketing Society annual research excellence awards. The two agencies also came out on top in the advertising and advertising media research category. Opinions won the brand development and strategy award for its work for Kerry Foods. […]

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