Marketing RSS feed for this section

MII announces speakers for DMX Dublin 2018

The Marketing Institute has announced speakers from Lego, Wieden+Kennedy, Brainlabs and Foresight Factory as part of the DMX Dublin 2018 line-up. DMX Dublin 2018 will involve over 30 overseas and local speakers, sharing insights and best practice with over 900 marketers in a full day of sharing, learning and networking at the Aviva Stadum on […]

Read more

Entry deadline looms for this year’s AIMs

There are now only a few days left to submit entries for this year’s All Ireland Marketing Awards (AIMs), organised by the Marketing Institute. Entrants writing submissions are asked to try and connect up the three-part storyline. Firstly, there is the business/brand challenge. Entrants should describe the business challenge being confronted. It can be related to […]

Read more

Trends talk for Marketing Society Future Council

The Marketing Society Future Council (MSFC) will next debate ‘From Clueless to Clued In…’ at a seminar in the Dean Hotel on Harcourt St on Thursday, February 22. The council has partnered with planning agency MCCP to pick out the key trends that will impact on marketing. Meabh Quoirin of The Foresight Factory recently addressed […]

Read more

Collins new chairperson at Marketing Society

Murray director Avril Collins is the new chairperson for the Marketing Society while Boys and Girls partner Chris Upton takes on the role of vice chair following a recent election and the start of the society’s  2018 term.  Three new members have joined the council – David Erixon, Ulster Bank; Olga Murphy, Millward Brown and […]

Read more

Marketer of the Year winner for AAI talk

Marketer of the Year (MotY) winner Brian Higgins, whose Darkness Into Light campaign for Pieta House highlighted the issue of suicide in Ireland, and runner-up Niall McGrath, co-founder of Fulfil protein bars, will share their success stories at an Association of Advertisers in Ireland (AAI) Toolkit  seminar in the National Gallery at 8.30am on Tuesday, […]

Read more

Guinness Storehouse remains top tourist draw

The Guinness Storehouse at St James’s Gate retains its position as Ireland’s top international visitor attraction by surpassing all previous records, with 1,711,281 guests passing through its doors last year. Since first opening its doors to the public in 2000, the Guinness Storehouse, managed by Paul Carty (pictured), has welcomed almost 18 million visitors. The venue […]

Read more

Maxol lends support to Aware this Christmas

Maxol aims to raise €50,000 this Christmas for Aware to provides support, education and information for people with depression, bipolar disorder and related mood conditions. Maxol is supporting the charity throughout Christmas season by donating 10 cent for every hot beverage sold at its 115 company owned service stations nationwide.  The partnership aims to promote […]

Read more

Rugby stars help launch new Glenisk yogurts

                          Glenisk has added two new yogurts with the launch of Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach Go-Yo Yogurt Tubes. Each pack includes three official Irish rugby trading cards featuring rugby players from both the […]

Read more

Ikea launches its shop online service

Ikea Ireland has announced the launch of its shop online service. From today, consumers from all over Ireland will be able to purchase Ikea products at the click of a button. This announcement marks the next phase of growth for the company in Ireland, as it strives to make Ikea products more accessible to people […]

Read more

Fulfil protein bar listed on Aer Lingus flights

Fulfil’s chocolate caramel cookie dough bar has secured a listing on all Aer Lingus international flights. One of a selection of Fulfil snacks, the cookie dough bar has 188 calories, 20 grams of protein, less than three grams of sugar and has 100 per cent RDA of vitamins. It’s a go-to choice for travellers looking […]

Read more

Coffeeangel tackles waste with KeepCup

As the Irish Government proposes a 15 cent levy on disposable coffee cups today, Coffeeangel has teamed up and Friends of the Earth to help tackle waste from coffee shops. With two million disposable coffee cups a day in Ireland going into landfills, waste from city centre and suburban cafés sector has now reached worrying proportions. Many […]

Read more

Sonya Lennon tackles German circuit in Audi R8

Fashion designer, businesswoman and Audi ambassador Sonya Lennon recently took the opportunity to skill up in high performance driving at the Nürburgring, commonly known as The Green Hell, as part of the Audi Sportscar Experience. The experience offers drivers a chance to get behind the wheel of the Audi R8 and witness first-hand its sportiness. […]

Read more

TCD lessons learned from overseas students

A report for Marketing.ie by Padraic Regan and Sarah Browne  The Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Whether one takes Nelson Mandela’s view that education is […]

Read more