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TCD lessons learned from overseas students

A report for Marketing.ie by Padraic Regan and Sarah Browne  The Irish Government recently published its strategy to increase the value of the international education sector by 33 per cent to €2.1 billion (176,000 students) by 2020, but what is the role of marketing in achieving this target? Whether one takes Nelson Mandela’s view that education is […]

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Marketer of the Year deadline this Thursday

Brand owners and agencies are reminded that this Thursday is the cut-off for Marketer of the Year  submissions. Entries can be made by clicking on the MotY icon on the Marketing.ie home page. Entrants are asked to outline the scale of the marketing challenge they faced, the key aims and objectives, the strategy adopted and […]

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Three goes distance with new Marathon Man ad

Three has rolled out a new brand identity and new brand colour pink. The campaign’s thrust is to ‘Make it count’, highlighting how customers use Three’s all you can eat data. Centred on research by Bricolage and work by Boys & Girls, the mobile operator identified that making connections through its network and sharing matters most […]

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High hopes Kodaline can help attract more Brits

Tourism Ireland has teamed up with the music video and entertainment platform Vevo to create a new video guide to Dublin starring Kodaline. The video is part of a promotion to showcase Dublin to British holidaymakers this autumn, as cross-Channel visitor numbers fall due to Brexit and the drop in sterling’s value. The series of […]

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Entries call goes out for Marketer of the Year

Submissions for year’s top marketer award in Ireland are now sought. Marketer of the Year (MotY) salutes someone – who through the use of strategy, innovation, communications and impact on the target audience – has made their brand, product or service a major success. The industry award is organised by Marketing.ie in association with Alternatives. […]

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Marketing Society Future Council talks pitfalls

Advice on how to avoid the pitfalls often encountered in the early stages of a career in marketing will be discussed at a meeting of the Marketing Society Future Council in Wesley Rugby Club in Donnybrook next week, entitled  Future Proof: Advice to My Younger Self, is tailored to meet the needs of marketers with […]

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Tayto and Deliveroo in gourmet sandwich offer

Deliveroo online food delivery platform and Tayto have teamed up to provide Dubliners with three gourmet sandwiches over the next three weeks. The sandwiches are the creation of Doughboys owner Joey Somer using ingredients from local baker Arun’s, a selection of slow cooked meats, pickles, cheeses, sweet mustards and Dairygold butter. The three gourmet sandwiches are […]

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Virgin launches 30-day no strings consumer deal

Virgin Media has broken the chains on long term contracts by offering 30-day broadband and TV services from €20 a month. So whether you’re a student, on a short term lease or planning that big move abroad, Virgin customers who sign up will be able to access download speeds of  240Mb, apps and players and […]

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Eurospar to put defibrillators in all 50 stores

Eurospar has launched a new community initiative aimed at delivering a defibrillator to all 50 of its stores nationwide and in many areas not served with the life-saving device. RTÉ’s   Michael Lyster launched the initiative with Eurospar managing director Malachy Hanberry and David Menzies, co-chair and medical director at Cardiac First Responders (CFR) Ireland.   […]

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Toyota launches Face It Down road safety app

Toyota Ireland has launched an app aimed at saving lives on Irish roads. The free ‘Face It Down’ app for iPhone and Android was produced in partnership with the RSA and Topaz. It will reward all drivers for putting their phone face down when driving, allowing them to redeem the points for a complimentary hot drink […]

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Radical wins major honours for content work

Core Media’s agency Radical has won two awards at the global Content Marketing Awards. The agency achieved the honours in the best content marketing work in technology and the highest conversion response from a content programme categories, seeing off global competition. The awards are run by the Content Marketing Institute (CMI). CMI is the world’s best established […]

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Five specialists merge to form MSS collective

The MSS group has rebranded as five companies to offer clients a range of marketing and communications services. The group offers marketing and design, PR, event management, digital communications, crisis management, media training, stakeholder engagement and specialist environmental communications under one roof. MSS is an acronym for Marketing Support Services. Tim Ivers, MSS Marketing & Design, said […]

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Audi S5 makes debut at Odeon Blanchardstown

The new Audi S5 now premieres at the Odeon Blanchardstown multiplex cinema. The car is one of only a small number to go on sale in Ireland and is the first of its kind to arrive on our shores. It is on display from until next Wednesday and Audi will have ambassadors available in the cinema at […]

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