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Over a million saw Ireland beat France on TV3

TV3 says over one million viewers tuned in to Ireland’s victory against France in their opening NatWest 6 Nations game as part of what the station billed as ‘super Saturday’. Viewership peaked at 789,000 with an average audience of 572,000 across the duration of the match. An average 469,000 watched the first episode of Ireland’s Got Talent. Viewing […]

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Entry deadline looms for this year’s AIMs

There are now only a few days left to submit entries for this year’s All Ireland Marketing Awards (AIMs), organised by the Marketing Institute. Entrants writing submissions are asked to try and connect up the three-part storyline. Firstly, there is the business/brand challenge. Entrants should describe the business challenge being confronted. It can be related to […]

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Trends talk for Marketing Society Future Council

The Marketing Society Future Council (MSFC) will next debate ‘From Clueless to Clued In…’ at a seminar in the Dean Hotel on Harcourt St on Thursday, February 22. The council has partnered with planning agency MCCP to pick out the key trends that will impact on marketing. Meabh Quoirin of The Foresight Factory recently addressed […]

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Core and IAPI put out call for young marketers

Core and the Institute of Advertising Practitioners in Ireland (IAPI) are once again joining forces for the 2018 Cannes Young Lions competition. Core has retained its sponsorship of the Young Marketers, a competition open to pairs of young people aged 30 years or under working on the client side to show their strategic thinking and creativity. […]

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Boots extends its support for Daffodil Day

Boots Ireland has agreed a five-year deal to back the Irish Cancer Society (ICS) by becoming the lead sponsor of Daffodil Day. The sponsorship is part of a five-year agreement between Boots Ireland and the Irish Cancer Society. The event has helped increase awareness of cancer, promote prevention and support people living with cancer all around […]

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Gymnastics body signs up Nestle as sponsor

Gymnastics Ireland has agreed a three-year sponsorship with Nestlé Cereals. The deal will help support the sports body’s development programme which caters for all ages and levels of abilities. European medallist Rhys McClenaghan and national junior gymnast Meg Ryan were on hand at the National Indoor Arena in Blanchardstown for the announcement. No details on the […]

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Collins new chairperson at Marketing Society

Murray director Avril Collins is the new chairperson for the Marketing Society while Boys and Girls partner Chris Upton takes on the role of vice chair following a recent election and the start of the society’s  2018 term.  Three new members have joined the council – David Erixon, Ulster Bank; Olga Murphy, Millward Brown and […]

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Times titles sign up to Guinness PRO14

PRO14 Rugby has announced a partnership with The Sunday Times and The Times Ireland edition ahead of the first ever Guinness PRO14 final at the Aviva Stadium in Dublin on May 26. The two newspapers have signed up as the official media partners for all six games in this year’s Guinness PRO14 final series with […]

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O’Brien takes on public affairs role at WHPR

Peter O’Brien is the new head of Wilson Hartnell PR’s corporate and public affairs practice in place of Sheila Gahan. O’Brien led Diageo’s corporate relations for Western Europe and was responsible for developing and implementing reputation, policy, communications and sustainability objectives across the region. More recently, he ran his own consultancy. He has also held senior […]

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Murphy puts ad effectiveness first at IAPI

New Institute of Advertising Practitioners in Ireland (IAPI) president, Publicis director Jimmy Murphy aims to cultivate a vision for agencies built on proving advertising effectiveness. Murphy plans to transform how brands and clients, even the most cynical senior management at boardroom level, view advertising and its worth and to measure ad effectiveness. IAPI have also […]

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O’Leary named as RTE’s new commercial boss

Geraldine O’Leary has been appointed as RTE’s group head of commercial in place of Willie O’Reilly who quit the post to pursue other interests at the end of last year. O’Leary has been commercial director of RTE Television since 2003 and joined the national broadcaster in 1997 as TV sales manager. She had worked in […]

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Largo backs Grey’s Anatomy with O’Donnells

O’Donnells crisps is the new season sponsor of the Grey’s Anatomy hospital drama on RTE 2. The deal involves seven-second and 10-second stings created by RTE AdLab and directed by Cathal Watters who made the fourth series of Peaky Blinders for the BBC. In the stings, Gráinne is someone whose love for O’Donnells ‘Taste Above All Else’ crisps […]

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Sponsorship spend to exceed record €200m

With eight 10 sponsors in Ireland considering acquiring new rights this year, the market is set to grow by 12 per cent to a new high of €201 million in 2018, the annual Onside survey shows. Onside founder and CEO John Trainor said the market grew by 10 per cent last year to an estimated […]

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