Heineken Ireland has signed a deal with Ryder Cup Europe to become the official beer, cider and stout supplier to the 2027 Ryder Cup at Adare Manor, with its drinks available in bars, the spectator village, hospitality areas and premium experience suites. The Dutch brewer has strong links with the Irish Open through both Heineken […]
Blog RSS feed for this section
Lidl in tie-up with RTÉ for Taylor fight
RTÉ has agreed a media partnership with Lidl Ireland around Katie Taylor’s clash with Flora Pili at Croke Park this weekend. The deal – details of which were undisclosed – was brokered by WPP Media’s EssenceMediacom, includes sponsorship of the fight broadcast on RTÉ2, RTÉ Player and RTÉ 2FM and fight build-up including the press […]
Core ads dig into food’s grassroots
Core has launched the first campaign for the agri-food collective Our Food Roots called ‘We Make Greatness From Grass’. The campaign features a fictional farming crew using the confidence, energy and attitude of rap culture to encourage a younger audience, two or more generations removed from farming, to see the importance of Irish farming in […]
James Scott-Lennon to lead Accenture Song
Accenture has appointed James Scott-Lennon as lead of Accenture Song in Ireland, owner of creative agency Droga5 Dublin. He brings nearly 20 years of experience in management consultancy. He has been a member of Accenture Song’s Ireland leadership team for more than three years and most recently led its practice to help clients service customers. […]
Irish Times rolls out push for podcasts
The Irish Times has unveiled a new identity across its podcast portfolio, aimed at creating a more cohesive and distinctive visual presence for listeners wherever they engage with the brand’s podcast content. The refresh, devised by Core Creative, introduces an overarching podcast lock-up and refreshed artwork across flagship titles and new series. Topics A new […]
Mercedes drives trust in The Traitors
As the car partner for the new series of The Traitors Ireland, Mercedes-Benz Ireland has launched a TV campaign featuring the electric Mercedes-Benz GLC SUV. Created by Nick Kelly’s NK Creative and produced by Reblis Films, the campaign features four 10-second ads that tap into the deceit and mistrust of the hit reality show. Stephanie […]
More places freed up for Ritson talk
Radiocentre Ireland has announced that extra capacity has been secured for Sounding Out 2026 after the October event was sold out. A limited number of new places have now been secured for the conference in the Mansion House which will be headlined by Professor Mark Ritson, who will join delegates live from Australia. Ritson will […]
Core again makes Effie’s most effective
Marketing communications group Core has been recognised as the only Irish agency ranked in the Global Effie Index’s Top 50 Most Effective Agencies for 2025, indicating its preeminence as the agency network in Ireland recognised for consistently delivering measurable business results for clients. It is the fifth consecutive year Core has earned the ranking. Core […]
Tenth Man rolls out DraftKings in US
The Tenth Man collaborated with DraftKings Casino on its new US campaign, ‘Spin Your Way’, directed by Joseph Kahn, the director behind work for pop stars Taylor Swift, Eminem, Lady Gaga, U2 and Kendrick Lamar. Developed by the agency’s Dublin office, the campaign includes a hero TV spot along with TV, digital and social executions. […]
Premier wins IRL World Cup rights
International Rugby League (IRL) has announced that Premier Sports has secured the exclusive broadcast rights for IRL World Cup 2026 in Ireland and the UK. The sports channel previously broadcast RLWC 2013 and RLWC 2017, and as with this year’s tournament it was staged Down Under in Australia, New Zealand and Papua New Guinea. The […]
BJAI asks questions to help Simon
The Business Journalists Association of Ireland (BJAI) has launched this year’s corporate challenge quiz in aid of Dublin Simon Community. The aim is to bring the total funds raised to €750,000. The money is used to supports people experiencing, or at risk of experiencing, homelessness and comes at a time when the cost of providing […]
Six more judges for MotY 2026
An additional six judges have been appointed to adjudicate entries for this year’s Marketer of the Year (MotY) award. The panel of 12 judges is now complete with the addition of Caroline Donnellan, Sky Ireland; Nicky Doran, NDAS; Sinead Mitchell, Guaranteed Irish; Viv Chambers, Bricolage; Loretta Dignam, The Menopause Hub and Geoff Codd, Energia. They […]
Brill Building to push Coroflo femtech in UK
The Brill Building has been appointed by Irish femtech company Coroflo to lead the launch of its Coro breastfeeding technology in the UK. The agency is leading the campaign spanning brand strategy, campaign development, production, PR and communications, with a brief to introduce Coro to parenting, women’s health and femtech consumers. Certainty The UK launch […]
