Following their Christmas event ‘How to Crack Christmas 2.0’, the Marketing Society Future Council are to recruit four new members for 2020. The invite to apply is open to anyone working in Irish marketing for up to five years. Volunteering with the council gives members a chance to expand their professional network by attending industry […]
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Red C retains DAA in latest pitch
Red C Research has secured a major three-year contract delivering consumer insight to DAA, previously known as the Dublin Airport Authority, following a public tender. The pitch process was open to all research and insight companies in Ireland and overseas. The process was evaluated by several different stakeholders in Dublin and Cork Airports. Jan Richards, […]
Boots opens new Dublin city store
For the past 23 years, Boots has become synonymous in the minds of Irish consumers with health and beauty. Now the British pharmacy chain has marked a new chapter by opening a store on Dawson Street in Dublin city. The store will introduce new brands, innovative experiences and access to expert advice in pharmacy in […]
Guinness gives Kerry pub goers a festive lift
Hollywood actor Chris O’Dowd has surprised pub goers in Kerry by offering them a lift to local bars. Social Spin is a pilot initiative supported by Guinness and the Vintners Federation of Ireland (VFI) providing car transport to and from local pubs in North and South Kerry with 70 volunteer drivers showing up every day […]
IBI claims RTÉ not alone in producing PSB
The chairman of the Independent Broadcasters of Ireland (IBI), the organisation representing Ireland’s 34 independent radio stations, has cautiously welcomed the planned establishment of a Commission on the Future Funding of Irish Public Service Broadcasting, but says that RTÉ is not the only medium producing public service broadcasting (PSB). The Commission announced by Minister for […]
Chemistry set to close soon
Creative agency Chemistry is set to close by mid-January after a year of difficult trading. Managing director Ray Sheerin said that it was an “incredibly hard decision”, one that was not taken lightly. However, after a long and considered review, management felt that due to the sustained pressure on margins and lower spend they were […]
Core Creative adds credit unions
Core Creative has been appointed to handle another new account in the shape of the Irish League of Credit Unions (ILCU), Marketing.ie has learned. The ILCU has been with a number of creative agencies in Dublin in recent years, namely Havas, Focus Advertising and, most recently, JWT Folk, handling various campaigns for car and personal […]
B&A wins research grand prix for Energia
Behaviour & Attitudes (B&A) took the grand prix for Energia’s ‘From Challenger to Contender’ as the winners of the Marketing Society’s Research Excellence Awards 2019 were announced. Now in its 11th year, the awards show is regarded as Ireland’s premier event in showcasing research’s impact on marketing and customer experience (CX) strategies. The grand prix […]
Tesco gives hospital kids some Christmas cheer
Temple Street Children’s Hospital in Dublin has been transformed into a magical winter wonderland thanks to a team of ‘Santa’s Little Helpers’ volunteers from Tesco Ireland who dedicated two days of their time to deliver and decorate Christmas trees, hang decorations and spread a sleigh-full of festive cheer throughout the hospital. In the Christmas run-up, […]
Seán O’Meara joins Rod Stewart on stage
‘Grace’ composers Seán and Frank O’Meara were invited by Rod Stewart to take to the stage at the 3 Arena last night. The O’Meara brothers became part of the pop superstar’s sell-out concert by joining a troupe of leggy blonde performers while Stewart bellowed out ‘Da Ya Think I’m Sexy?’ to wild applause. Seán O’Meara […]
Three to end its FAI sponsorship
Three Ireland will not be renewing its sponsorship of the Football Association of Ireland (FAI) when its current 10-year deal ends next year. In a statement, the mobile operator, which invested tens of millions in Ireland’s football body, says it now plans to focus its sponsorship investment on music events once the current deal expires […]
Tech to continue redefining media
Tech will continue to redefine media in 2020 as ad spend on social and online platforms continues to grow, tech innovations will also promote real-world engagement. Kantar’s global 2020 Media Trends & Predictions claims that marketers and media owners will be challenged to develop skills, engagement models and measurement capabilities. Kantar predicts there will be […]
Coke’s Christmas campaign up and running
Coca-Cola Ireland’s Christmas campaign kicked off with its annual Christmas Truck Tour launched in the RDS in Dublin. From there, it continued to further seven locations across the island of Ireland. Now in its ninth year, the tour sees the return of the brand’s Christmas merchandise cart, with all proceeds donated to charity partner, St […]
