Former Folk VML creative director, musician, and entrepreneur Keith Lawler has set up what he claims to be Ireland’s first agency dedicated to sonic branding. Lawler says he has a clear mission with Laudhaus: to harness the power of sound to build meaningful, distinctive brand identities that resonate with audiences. “Sonic branding is one of […]
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Verve rebrands Showrunner as Bitemark
Verve, one of Ireland’s foremost event and activation agencies, is stepping back into the advertising space with the roll out of Bitemark, a new client service designed to “leave an impression”. Verve, which was founded by Ronan Traynor, previously created ad campaigns through its Verve/Showrunner offshoot. Bitemark is now run by Jane Gray and Robbie […]
Jim Walsh to be saluted by PRCA
Public relations practitioner and founder of the Walsh Public Relations agency Jim Walsh will be the first inductee into the hall of fame launched by the Public Relations Consultants Association (PRCA). The award has been established to salute individuals who have made a significant and lasting impact on the industry in Ireland. Walsh, who was […]
GroupM rebrands as WPP Media
WPP has confirmed that its GroupM media arm is rebranding as WPP Media. The group of three agencies – Mindshare, Wavemaker and EssenceMediacom. WPP Media chief executive Bill Kinlay said that with new routes to market, changing consumer expectations, platform dominance and AI, media’s role in driving growth has never been more important. WPP Media […]
Byrne to step down as PRII boss
Dr Martina Byrne is to leave her post as chief executive of the Public Relations Institute of Ireland (PRII) after eight years in the job. She joined the PRII from the Economic & Social Research Institute (ESRI) in place of John Carroll, who quit to become special advisor to Leo Varadkar at the Department of […]
Coke back fronting Premier League
Coca-Cola has signed a three-year deal with the Premier League in England to become the competition’s official soft drink partner. The value of the sponsorship was not made public. Coca-Cola will activate the sponsorship across its brands portfolio through fan activations, ticket access as well as partnering the upcoming Premier League summer series. Promotion The […]
Lottery appoints FH and Legacy
National Lottery operator Premier Lotteries Ireland (PLI) has appointed two new agencies to handle its public relations assignments following a contest. FleishmanHillard (FH) will now be responsible for the lottery’s corporate work while Legacy will handle consumer activity. The names of the other agencies that pitched for the business were not disclosed. Among the agencies […]
Glanbia and Diageo big winners at AIMS
Glanbia Performance Nutrition won the grand prix award and Diageo, owner of the Guinness brand, took home a record five category awards at the Marketing Institute’s 2025 All Ireland Marketing black tie awards show in the Clayton Burlington Road hotel. This year marks the 19th annual AIMs awards, with gongs now presented across 22 categories. […]
Impact of Irish ads nuanced – GroupM
New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public sentiment is […]
Seán Mahon to lead Local Ireland
The new president for Local Ireland is Seán Mahon, managing director of the Southern Star. Mahon, who is based in Skibbereen, West Cork, has a long career in newspapers and digital media, having worked in the UK for both national and local media groups for many years before joining the Southern Star in 2009. He replaces Dan […]
Vodafone get to the heart of people’s stories
Telco Vodafone Ireland has launched A Stranger’s Tale, a new audio series which encourages personal connections in an increasingly digital world and shared through the art of storytelling. Vodafone is trying to get people to look up from their screens and engage with others around them in their everyday lives. Everyone has a story to […]
Flogas and Emerald Park roll out new campaign
A new multimedia ad campaign highlights the partnership between Flogas and Emerald Park. As the theme park’s sustainable energy partner, the company powers everything from fun rides and attractions to rollercoasters big and small with energy, including renewable sources such as solar and electric vehicle car charging. Created by Publicis Dublin, ‘The Gas Park’ continues the […]
Digital spend now exceeds €1bn
Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend was €1.06bn in 2024, reflecting a growth of 11 per cent on 2023. IAB predicts digital spend growth this year of eight […]
