Glen Killane has been appointed to the new role of deputy director of sport at the European Broadcasting Union (EBU). A prominent figure in Ireland’s sport industry, he was most recently managing director of Eir Sport and Eir Television – until his sudden departure – and was responsible for the company’s IPTV platform and new sports […]
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Core’s Jamie Macken joins ESA board
Jamie Macken, deputy MD at Core Sponsorship, has joined the board of the European Sponsorship Association (ESA), the voice of Europe’s sponsorship industry. The ESA seeks to educate and raise standards within the business. As an ESA board member, he will work with marketers in advocating sponsorship’s role in brand building. Core Sponsorship’s practice centres on […]
Hidden Heartlands ad premieres on TV3
Fáilte Ireland has appointed a head of operations for its new regional brand, Ireland’s Hidden Heartlands. The appointment of Paddy Mathews coincides with a TV ad created by Rothco which aired first on TV3. The ad aims to draw the viewer in by playing on the theme ‘Yours to Uncover’. Featured in the ad are the […]
Tolan takes on MD job at Irish Distillers
Pernod Ricard’s Irish Distillers has appointed Claire Tolan as managing director for Ireland to replace Louise Ryan who is taking on the job of managing director of the French drink group’s global Gin Hub in London. In her new role, Tolan will be responsible for the distribution of the Pernod Ricard portfolio of wines and spirits […]
Eir continues policy of cutting agency services
Mobile and broadcast services provider Eir is proceeding with further cost-cutting by taking its media buying and planning services in-house from Dentsu Aegis’s Vizeum. Earlier this year Eir dispensed with its branding and digital agency services provided by Dynamo and Wolfgang by redirecting the work to teams of employees. Eir is one of Ireland’s top […]
Boys+Girls roll out Three’s Made for Music
Eight months in the making, a new campaign sees Three working with three emerging Irish music talents to become breakthrough artists. Three has done it by funding a music video for each act. Boys + Girls worked with Three to create a campaign highlighting the brand’s links with music through a platform called Made By […]
Most World Cup fans miss Ireland taking part
Two thirds of World Cup followers say the Fifa tournament being played out in Russia is just not the same without Ireland playing. One in four fans want England to win the tournament, while one in three place a bet at some stage during the tournament, a survey of 1,000 Irish adults conducted by Core’s research […]
Jacob’s snack recipe ads take the biscuit
Across dPods, iVisions, Tesco Live and Adshel in retail and and commuter sites this summer there are five ads by Havas Dublin communicating Jacob’s savoury recipes and snack ideas. The nationwide ‘Make it Yours’ DOOH campaign for Valeo Foods uses PML Group’s proprietary Dynamic platform to get the message across to Irish consumers. The media […]
Olympic Council pledges €200k in new grants
The Olympic Council of Ireland (OCI) has announced €200,000 of funding grants to its member federations. The grants are being made available to member national governing bodies to support Olympic projects across the current cycle. The allocation marks year one of a campaign to support specific Olympic-based projects and programmes. It also backs scholarship programmes and […]
Winkleman fronts for P&G’s Head & Shoulders
British TV host and newspaper columnist Claudia Winkleman has made her debut in a TV ad for Procter & Gamble’s Head & Shoulders Suprême premium shampoos and conditioners designed for women. The ad is far removed from a typical hair commercial – completely unscripted and tailored for the presenter best known for her impromptu live presentations. Jo […]
Exterion Media partners with The Picture Works
Exterion Media and The Picture Works have formed a strategic partnership in Ireland. Colin Leahy, managing director, Exterion Media, said the move will strengthen the services that both companies deliver and enable opportunities for tech innovation in out of home (OOH). The deal sees the companies to combine their respective services. Exterion Media will take […]
Škoda ads warn about heat danger posed to dogs
“Never leave your dog in a hot car.” That’s the message from a new Škoda campaign created by Boys+Girls and media agency PHD. A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple […]
FH wins Cannes Lions for Roche’s pop-up cafe
FleishmanHillard (FH) won a pharma Lion at this year’s Cannes international festival of creativity for The MSunderstood Café. The experiential pop-up café was developed for Roche Ireland and MS Ireland to give customers a taste of the daily challenges faced by the 90,000 people living in the country who are victims of multiple sclerosis (MS). With MSunderstood […]