Britvic’s Club Orange viral created by Chemistry was Ireland’s most popular video ad last year, a list released by YouTube shows. The videos are the top Irish ads which were uploaded to YouTube at some point in 2011 and achieved the biggest number of views from people in Ireland. The top five Irish ads were:
1. Club Orange: Do you like my bits? – https://www.youtube.com/watch?v=kCKuzuE695c
2. Captain Morgan: Island Adventure – http://www.youtube.com/watch?v=omLFWN_IsBU
3. Vodafone: Rising Stars – https://www.youtube.com/watch?v=EloM1afkrtg
4. Lyons Tea: All Talk – http://www.youtube.com/watch?v=ESuHkSOhmas
5. Cadbury: Dairymilk – http://www.youtube.com/watch?v=vBJLMSkuUNI
The top five was compiled from the all the YouTube ads uploaded in Ireland last year and ranking them by Ireland-specific views. YouTube displays global views for each video so an internal tool was used the most popular ads with an Irish audience and ranked them accordingly. The tool is not publicly available.
With 48 hours of video uploaded to YouTube every minute, advertisers need to ensure their ads stand out. Here are a few tips for advertisers:
Tell a story: The best way to get your message across is to get the audience interested. Adding a narrative to your advertising can capture the attention of your audience.
Engage: Be part of the conversation. Enable comments on the channel and videos and engage users through platforms such as Twitter, Facebook and Google.
Create original content: Create the type of content that has proven to be successful online, think humorous music videos, short-form series, kittens.
Promote your videos: Consider paid media options.
Be clear and concise: Have a clear and accurate title, meaningful description and good keyword tags so the audience can find you through search.
Be interactive: One of the best things about the web is that often viewers aren’t just passively watching the content but can participate in it too.