ICAD bells ring for Ogilvy

National Lottery Daily Millions

Ogilvy’s work for the ISPCC has scooped another industry honour by bagging two gold bells at the Institute of Creative Advertising & Design (ICADs) awards in the Guinness Storehouse last night. ‘Stupid Little Bitch’, created by Des Kavanagh and Laurence O’Byrne, followed up its bronze radio win at Cannes, with a gold in TV and cinema. The film was directed by Blinder. The ISPCC’s other gold was for its Christmas poster.

DDFH&B won gold for its National Lottery Daily Million TV ad (above), as did Dublin illustrator Steve Simpson for Mic’s Chilli pack designs. Simpson also won the client design award. The ISPCC and the National Lottery took home several silver and bronze bells. Other multi-award winners included Publicis for DoneDeal ‘Husband’ and Spar’s ‘Delivering Christmas’. ‘When It Rains It Pours’ for Heineken’s Murphy’s Stout was also saluted.

The Murphy’s mobile app campaign, which parodies the Budweiser Extra Cold ads, won a bronze at this year’s Cannes show. Cawley NeaTBWA won silver for Calor Gas, Brando for Go Conquer and Ogilvy for Innocent’s campaign featuring Dublin’s iconic statues with wooly hats. Design rebrands which won bronze bells included Atomic for Bombay Pantry and Dynamo for Eason. Comedian and VO artist Tara Flynn acted as MC.

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