MediaVest again tops press spend

NewsBrands Ireland Agency League Table presentstion to Mediavest. Photo Chris Bellew / Copyright Fennell Photography 2016

Core Media’s MediaVest topped the agency spenders table last year with an outlay of €14.3 million, up €2.6m on 2014, NewsBrands Ireland reports. Carat, part of the Dentsu Aegis, was the second biggest spender on €7.9m. MEC had the highest percentage increase at almost 92 per cent. Mediaworks was up by 40 per cent, PHD, 45 per cent and Maxus by 37 per cent.

The total press ad spend last year was €164.5m.

NewsBrands Ireland director Dara McMahon, pictured with MediaVest’s Michael Clancy, said last year’s press revenue take from print and digital editions increased by 5.5 per cent year-on-year, the first annual rise since 2007. Agency spend was up by eight per cent to €98.4m, with most of the remaining revenue coming direct from property and recruitment.

Total growth rate improved in the second half of the year, while there was a 3.6 per cent increase recorded for the first six months of 2015 compared to the same period the year before. NewsBrands Ireland, previously known as the National Newspapers of Ireland (NNI), represents the interests of 16 Irish-published newspaper titles and their websites.

NewsBrands Ireland Advertising Revenue Agency Table 

Position1 January 2015 to 31 December 2015           €
1Mediavest     14,321,342
2Carat       7,904,650
3Mindshare Media       7,489,979
4Mediacom       7,290,673
5Starcom       6,580,035
6OMD       5,604,822
7Initiative       4,612,444
8Mediaworks       4,098,033
9PHD Media ( Ireland)       3,937,154
10MEC Ireland       3,653,142
11Vizeum       2,899,795
12Zenith Optimedia       2,239,822
13Maxus       2,073,242
14Havas Media Ireland       1,407,274
15Pierce Media       1,238,809
16Javelin Advertising          799,816
17Focus Advertising          795,021
Total agency revenue 98,415,997
Total direct revenue 66,126,118
Grand total   164,542,115

See 20 Questions with Dara McMahon in the March issue of Marketing.ie magazine

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