MediaVest again tops press spend

NewsBrands Ireland Agency League Table presentstion to Mediavest. Photo Chris Bellew / Copyright Fennell Photography 2016

Core Media’s MediaVest topped the agency spenders table last year with an outlay of €14.3 million, up €2.6m on 2014, NewsBrands Ireland reports. Carat, part of the Dentsu Aegis, was the second biggest spender on €7.9m. MEC had the highest percentage increase at almost 92 per cent. Mediaworks was up by 40 per cent, PHD, 45 per cent and Maxus by 37 per cent.

The total press ad spend last year was €164.5m.

NewsBrands Ireland director Dara McMahon, pictured with MediaVest’s Michael Clancy, said last year’s press revenue take from print and digital editions increased by 5.5 per cent year-on-year, the first annual rise since 2007. Agency spend was up by eight per cent to €98.4m, with most of the remaining revenue coming direct from property and recruitment.

Total growth rate improved in the second half of the year, while there was a 3.6 per cent increase recorded for the first six months of 2015 compared to the same period the year before. NewsBrands Ireland, previously known as the National Newspapers of Ireland (NNI), represents the interests of 16 Irish-published newspaper titles and their websites.

NewsBrands Ireland Advertising Revenue Agency Table 

Position 1 January 2015 to 31 December 2015            €
1 Mediavest      14,321,342
2 Carat        7,904,650
3 Mindshare Media        7,489,979
4 Mediacom        7,290,673
5 Starcom        6,580,035
6 OMD        5,604,822
7 Initiative        4,612,444
8 Mediaworks        4,098,033
9 PHD Media ( Ireland)        3,937,154
10 MEC Ireland        3,653,142
11 Vizeum        2,899,795
12 Zenith Optimedia        2,239,822
13 Maxus        2,073,242
14 Havas Media Ireland        1,407,274
15 Pierce Media        1,238,809
16 Javelin Advertising           799,816
17 Focus Advertising           795,021
Total agency revenue  98,415,997
Total direct revenue  66,126,118
Grand total    164,542,115

See 20 Questions with Dara McMahon in the March issue of magazine

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