Kathy Troy has been promoted to strategy director at MCCP, the planning agency run by Kay McCarthy. A highly-rated analyst, Troy heads up the agency’s Trendstream product, which informs future brand innovation and positioning. She also leads on agency brand and communication strategy for An Post, Tesco, Communicorp, Electric Ireland and Muller.
A graduate of TCD with a BA in English, Troy joined MCCP almost three years ago from Facebook. Prior to that, she worked with Rothco and in Diageo’s customer contact centre.