Keith McCormack is chief executive of 98FM. He joined the music station last year from Fáilte Ireland where he worked for over six years, most recently as director of Visit Dublin and national head of events. He was a board member of the St Patrick’s Festival for over five years. He also worked in marketing with Greenstar, Glanbia and Irish Biscuits.
He has a BSc in management studies from TCD.
01 When are you happiest?
At home with the kids, listening to their day
02 What’s your most treasured possession?
What could I not do without? My iPhone
03 Facebook, Twitter or LinkedIn?
04 What’s the worst job you’ve ever done?
As a student I worked in Tara mines processing plant, I had the job of crawling into the air vents and cleaning them from the inside
05 Your favourite writers?
Not sure I have one; I will read any type of crime novel
06 Last music you bought?
I recently started collecting vinyl. Got a present of Hozier’s album
07 A film you’d watch again tonight?
The Sting with Robert Redford and Paul Newman
08 What do some people think about you that isn’t true?
That I’m easy going
09 What keeps you awake at night?
The night before JNLR listenership results
10 Which words do you overuse?
Absolutely, in other words and specifically
11 Your favourite ad?
The new Tayto ad
12 Your favourite gadget?
Smartphone with my radio app, keeps me going when out running
13 A brand experience that disappointed you?
Several years ago, I did the Sydney Bridge Walk, where you get to climb to the top of the bridge over the harbour. On completion thought, is that it?
14 What living person do you most admire?
Persons: Stephen Hawkins, Bill Gates and Katie Taylor
15 Most embarrassing experience?
Once hooked a dishwasher water-in pipe to the gas mains. Only found out my mistake when I told the builder about his shoddy work. Thank God for the safety valve on the gas mains
16 Someone or something that strikes you as beautiful?
Rome is the most beautiful city in the world
17 In what other era would you like to have been born?
18 Best advice you’ve heard?
A former boss of mine had a saying “Grey is okay Keith, grey is okay”. It was in reference to work/issues, not being black or white
19 What would be your fantasy act of heroism?
No idea whatsoever
20 You’re on Death Row, what’s your last meal?
An 18oz T-bone steak, with anything on the side