Catherine Casserly has been marketing director for Irish Distillers Pernod Ricard in Ireland since 2013. Most of her work at IDPR has been spent on global business where she was head of sponsorship, PR and events, global brand director, delivery for Jameson and global market activation director. She spent six years as sponsorship manager with the McLaren F1 team.
01 What was your earliest ambition?
Much to the horror of my school career guidance teacher in Thurles from quite a young age I wanted to be a marketer
02 It’s our round. What are you having?
Jameson IPA edition and tonic
03 Social media platform of choice?
04 A mentor or someone that inspired you?
Ekrem Sami, ex-marketing director of the McLaren F1 team
05 If you could be born into another time and place, where and when would it be?
Right now is an amazing time to be here and having spent almost 10 years travelling, there’s no better city than Dublin
06 Favourite writers?
I absolutely loved all the Oh My God, What a Complete Aisling books by Emer McLysaght and Sarah Breen
07 A film you’d watch again tonight?
A Star is Born. I’d probably cry again too
08 Is there an unsung hero you’d like to thank?
Dermot, my husband
09 Something that no longer happens that you miss?
People spontaneously popping in for a chat and a cup of tea. In the busy lives we all lead, everything now seems to need to be scheduled
10 Desert island pet: dog or cat?
I’d have to say dog now that the lovely Luna is in our lives
11 Favourite ad?
Nike’s Colin Kaepernick ad. I love disruptive brands
12 Are you an early adopter? What’s new?
Not sure. I’ve only recently got into Instagram
13 A brand to which you feel some loyalty?
Jameson. I feel like we’ve grown up together
14 Someone you might be starstruck to meet?
Barack Obama
15 Something that recently brought a tear to your eye?
The Laura Brennan documentary #thankyoulaura
16 Something that recently got your goat?
Every word that comes out of Donald Trump’s mouth
17 What would be your fantasy act of heroism?
Being brave enough to take a stand for causes in which I believe. I’m in awe of Greta Thunberg’s courage
18 You’ve won the Euromillions and disappeared.
Where might we find you? In Port Douglas, Queensland, with my family. The closest I’ve ever been to paradise
19 Someone or something that strikes you as beautiful?
My two children, Jack and Grace
20 ‘Here lies Catherine Casserly. Complete your epitaph…
Catherine always dreamt big
catherine.casserly@pernod-ricard.com
