CLIONA HAYES is group marketing director at Communicorp, whose media brands include Newstalk, Today FM, 98FM and Spin 108. She joined the group in 2012 as 98FM’s marketing manager. She worked with Irish Distillers Pernod Ricard as senior brand manager for Jameson. She has a BA in French and sociology from UCD.
01 When are you happiest?
Sunday mornings at home with my husband and two children
02 Apart from loved ones, what’s your most treasured possession?
My photos
03 Facebook, Twitter or LinkedIn?
All three for different reasons, plus Instagram and Snapchat
04 What’s the worst job you’ve ever done?
Door to door sales for Bridgestone Tyres in rural Australia. While it was the worst job at the time it was probably worth it in terms of learnings
05 Favourite writers?
I enjoy Malcolm Gladwell’s books
06 Last music you bought?
Why buy music when I can listen to the radio for free?
07 A film you’d watch again tonight?
Grand Hotel Budapest or Amelie
08 What do some people think about you that isn’t true?
That I’m serious. My close friends know better
09 What keeps you awake at night?
Deadlines or my kids. Normally, I sleep soundly
10 Which words do you overuse?
“The details do matter, it’s all in the detail”
11 Favourite ad?
So many great ads, but two would be the VW Darth Vader/The Force ad and Monty the Penguin John Lewis Christmas ad from two Christmases ago
12 Favourite gadget?
My iPhone
13 A brand experience that disappointed you?
Expedia, after having problems with a booking in Italy. No one in Expedia would answer the phone, spent months trying to contact them by email, to no avail
14 What living person do you most admire?
Constantly in awe of both of my parents for so many reasons
15 Most embarrassing experience?
I was waiting to meet someone for a business meeting in the Atlantis hotel in Dubai. While in the foyer admiring the roof I was walking backwards and fell into a fountain. I fully submerged into the water. I went to my meeting in a teeshirt and shorts
16 Someone or something that strikes you as beautiful?
The pure and beautiful innocence of children
17 In what other era would you like to have been born?
The 60’s seemed like a lot of fun
18 Best advice you’ve heard?
“Whether you think you can, or you think you can’t, you’re right”
19 What would be your fantasy act of heroism?
Find a cure for cancer
20 You’re on Death Row, what’s your last meal?
Pizza and red wine
chayes@communicorp.ie
