Marketing executives determined to innovate and make creative use of tighter budgets will win out in 2011 as employers come under more pressure to win business, Alternatives’ managing director Sandra Lawler has said. An ability to develop strategic plans and insights will be the key skill sets that stand out in the coming year. Lawler said […]
ArchiveDecember, 2010
ESB to spend €8m on rebrand
The ESB plans to invest up to €8 million in changing its corporate name to Electric Ireland as it rebrands its residential and business energy services. Consumers will see the new name on bills and communications from next April but the ESB name will not be phased out until the start of 2012. The rebranding […]
Newstalk hard-hitting from a height
Newstalk 106-108 is running a poster campaign on the corner site of Earlsfort Terrace and St Stephen’s Green with messages that take a shot at its main rival RTE. Frank Cronin, chief executive, Newstalk, said the campaign proposition was that the station delivers the best independent analysis of the issues in Ireland. The ads, which […]
Comedy book sales hit 3,000
Sales of the new Irish comedy book Ash, Sure What Of It now exceed 3,000 copies. Launched in early October, the book by Michael Cullen is a collection of one-liners and short gags, illustrated throughout with cartoons. It is aimed at bucking the current economic downturn and humorously capturing the zeitgeist of our troubled times. Ash, […]
