Out of home media specialist PML Group has launched Select planning tool which indicates OOH campaigns frequency. Developed in tandem with ad agencies across Ireland, Select rates briefing and branding factors. Based on established media frequency models from across the wider media industry, the tool provides a weighted ranking to several factors regarding media, message, […]
ArchiveFebruary, 2014
48's horror teaser rings true
Movie buffs may have thought they were in line for an international exclusive with the global premiere of ‘22’, a horror centred on young people disappearing for no apparent reason. But it has was revealed that the trailer for the edgy indie thriller was in fact a teaser for a new ad campaign for 48, […]
