ArchiveJanuary, 2015

Journalists don’t trust social media

Irish journalists still rely on traditional methods to verify stories and tend to distrust social media, the first nationwide survey of news reporting in the digital age indicates. The survey by the Insight Centre for Data Analytics at NUI Galway shows that while most journalists in Ireland use social media for sourcing news leads, content […]

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20 Questions…

    Georgieann Harrington, Kantar Worldpanel Georgieann Harrington is consumer insight director at Kantar Worldpanel Ireland where she manages an FMCG portfolio. She was category manager at Jacobs Fruitfield and a category manager analyst at Irish Distillers Pernod Ricard. She has a BA in media and communications from the University of the West Indies and […]

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Out of home up by six per cent in 2014

The end of year Posterwatch report by PML Group indicates that the out of home (OOH) sector grew by six per cent in 2014, representing the best performance for the medium since 2007. The report lists finance as the medium’s top performing category for the year. It increased its display value by 34 per cent, […]

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