To promote three million discounted seats in its January sale, Aer Lingus ran an out of home campaign using classic outdoor poster formats, digital screens and a special build. The campaign aims to build awareness of the sale, connect with an in-market audience and drive conversion. Multiple data triggers were included using PML Group’s Dynamic […]
ArchiveJanuary, 2019
Newstalk brings back comedy news panel show
Newstalk has announced the return of comedy news panel You Couldn’t Make It Up to its weekend schedule. The irreverent 10-part weekly half-hour show starts this Saturday. Recorded in front of a live studio audience, the show is co-produced and hosted by veteran broadcaster Pat O’Mahony and features various Irish stand-ups divided into teams of […]
20 Questions with Eibhin Eviston, An Post
Eibhin Eviston is mail media manager at An Post. She has been with the company for the past seven years, having previously worked in direct marketing roles at RMG Target, now JWT Folk, and Goosebump where her clients included Bord Gáis Energy, O2 and PTSB. She’s also a singer-songwriter in her spare time and has […]
Seat gets behind 2fm Rising’s new music acts
RTÉ Media Sales has agreed a 12-month sponsorship with Seat Ireland for 2fm Rising, supporting new Irish artists for the year ahead as chosen by an expert panel selecting 12 Irish music acts who they feel have real prospects for success. Each act is featured in prime-time broadcasts on 2fm with Studio 8 sessions and support across the station’s social networks. The […]
Ballymaloe wins Love Irish Food branding award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation […]
Late Late Toy Show again year’s top TV draw
The highest rating TV show in Ireland last year was again the Late Late Toy Show with Ryan Tubridy on RTE One. Sport was a big winner in 2018, accounting for more than half of the year’s top 50 programmes. Ireland’s Grand Slam 6 Nations clash against England broadcast on Virgin Media One was the most watched sporting […]
Mindshare launches Future Now report
As it celebrates its 20th year in the Irish market, GroupM’s Mindshare Ireland has decided to take a different approach to their annual outlook for 2019. ‘Future Now’ is a short handbook that goes against the grain for trend watching. Mindshare first surveyed their internal teams and collated the issues which preoccupy clients at the start of […]
Nutley and Hamill head creative at Goosebump
Former BBDO Dublin creative duo Mark Nutley and Pat Hamill have joined Goosebump. Based on Francis Street and part of the JWT Group, along with JWT Folk and The Reputations Agency, Goosebump specialises in advertising and social and provides shopper, direct, digital, experiential, direct response and relationship marketing services. Nutley said that since leaving BBDO […]
Larry Gogan to move from 2fm to RTÉ Gold
RTÉ has confirmed that 2FM veteran presenter Larry Gogan will be leaving the station after 40 years and is moving to host shows on RTÉ’s digital station, RTÉ Gold. Gogan will present his last show on 2FM on this Thursday as part of a day of special events celebrating the DJ. He presented The Golden Hour and […]
Repeal the 8th among top news stories in 2018
The repeal of the Eighth Amendment, the cervical check story and homelessness were ranked as the three most important news stories in Ireland last year, research by Core marketing communications for its annual cultural index survey shows. The results are based on the views of 10,000 Irish consumers discussing 198 news stories across 20 categories. […]
ESB appoints three new marketing agencies
The tender process for marketing communications services for the ESB Group has been finalised. The group, which includes Electric Ireland and ESB Networks, has appointed three agencies – Rothco, Zoo Digital and Genesis. The review was overseen by an ESB, which included marketing boss Lisa Browne, and was managed by Agency Assessments. TBWA\Dublin previously acted […]
