Elections for four new members of the Marketing Society council for the upcoming 2020 term will open in early November. The elections for this new term come with the retiring of four current council members from the general panel and are open to those working across Irish marketing. The elections do not include positions on the […]
Archive2019
Fanta goes all spooky with HalloweenFM.ie
HalloweenFM.ie, Ireland’s first ever Halloween radio station, will creep online from next Wednesday to bring audiences the nightmare of the eve of the Christian feast of All Hallows’ Day for 10 days in a concept developed by MediaCom for Fanta. The digital station promises to play wickedly good music and will be the soundtrack to […]
Ireland’s brand value up 110% since 2015
Ireland’s brand value surged by 110 per cent over the past four years. The country bucks the trend in Europe amid Brexit uncertainty, with brand value up by 12 per cent year on year to US$604 billion, the Brand Finance Nation Brands report shows. Since 2015, UK’s and EU member states’ nation brand values grew […]
Delaney’s photo exhibition at GPO
Photographer Barry Delaney launched his debut book on Dublin inner city, Stars and Souls of the Liffey, with an accompanying photo exhibition at the General Post Office in Dublin. For 11 years from 2006, Delaney documented life around Dublin’s urban centre, as it went through many changes, boom to bust and back to the more […]
Katie Taylor remains Ireland’s top sports star
The undisputed women’s world lightweight champion boxer Katie Taylor has emphatically defended her status as Ireland’s most admired sports personality, sponsorship agency Onside reports. Ireland rugby legend and pundit Brian O’Driscoll has climbed back up two places to second spot, while one of this year’s main movers, rugby’s Johnny Sexton, is third. Onside CEO John […]
Cullen acquires Opinions.ie research
Experienced market researcher David Cullen has acquired Opinions Market Research (OMR), aka Opinions.ie, from James Lenehan’s Win|Win reward and loyalty agency for an undisclosed sum. Since stepping down as a director of Red C Research, Cullen has run business advisory firm Bayes & Becker. He is the former managing director of OI Research. He also […]
Marketing Society calls for research awards entries
The Marketing Society is calling for entries for its Research Excellence awards. Now in their 11th year, the awards comprise six categories – advertising and advertising media research; brand development and strategy; public policy and social research; customer experience; product innovation and new product development, and analytic impact. Entries are open until 4pm on Friday, […]
Beat’s Gabrielle Cummins honoured by Imro
Beat 102-103 chief executive Gabrielle Cummins has been honoured with an outstanding achievement award by Imro at its annual radio awards show. The salute to Cummins was primarily for her Choose Radio marketing initiative aimed at getting all radio sales houses – independent and RTÉ – to work together in raising the profile of radio […]
EBS lines out its own rugby stars
EBS has a sequel to its ‘Look a Little Further’ mortgage masters out of home campaign created by BBDO Dublin. The new campaign just happens to coincide with a certain sports tournament taking place 6,000 miles away in Japan. The ads shine a light on some of the star players on the EBS Mortgage Master […]
Spark Foundry retains Three Ireland
Core media agency Spark Foundry has been retained by Three Ireland for its media strategy, planning and buying and multimedia campaign management services. Three has worked with Spark Foundry since 2014. The re-appointment follows a competitive process across several markets. Core recently collaborated with Three Ireland on ‘The Island’. ‘The Island’ involves Three’s partnership with Arranmore, to make […]
Fuzion joins Euro crisis management network
Fuzion Communications has become the first Irish PR agency to sign up to the Crisis Communications Network Europe (CCNE). CCNE is a network of owner-managed European consultancies which specialises in crisis communication and was established to provide European connectivity for clients in times where crisis management is required. CCNE has members in Germany, the Netherlands, […]
NCH says music scores high with Irish people
The National Concert Hall (NCH) has published research by B&A which shows that music is more important to Irish people with a 86 per cent rating when compared with other cultural facets such as books and reading on 80 per cent, TV on 69 per cent, films and cinema on 58 per cent, sport on […]
Turner to speak at NewsBrands event
Denise Turner, insight director at the British UK marketing body for news brands, NewsWorks, will be the guest speaker at NewsBrands Ireland’s ‘Power of News Brands’ breakfast seminar in The Morrison Hotel on Tuesday, October 22. Turner will talk about why advertisers are missing out on customers and profit by under-investing in news publishing. Using […]
