Exterion Media have released the results of their latest Work.Shop.Play survey, Life in Lockdown. The All Ireland survey looks at the habits and thoughts of people during the period of restrictions and results are available for both markets. The survey was issued on May 18 to coincide with the first phase of reopening of business […]
ArchiveMay, 2020
Normal People sold to over 20 overseas markets
Over 20 countries worldwide have signed up to hit Irish drama Normal People following its screening on the BBC in the UK and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s love story and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will be now be […]
Griffith College courses recognised by PRII
Griffith College’s MA and post graduate diploma courses in journalism and public relations have been accredited by the Public Relations Institute of Ireland (PRII). Griffith College is the fifth institution in Ireland to receive this accreditation from the PRII. The courses are offered on a part-time and full-time basis at Griffith College’s campus in Dublin. The […]
Consumer confidence drops to an eight-year low
Irish consumer confidence has fallen to an eight-year low as the consumer economy collapsed amid the disruption caused by the current Covid-19 pandemic, the latest Consumer Market Monitor from the Marketing Institute and the UCD Michael Smurfit Graduate Business School indicates. The study shows that disposable income was down by at least 25 per cent. […]
Vaccine a must for some in going to live events
Almost one in two Irish adults say they will only turn up to live sports events and concerts when a vaccine for Covid-129 is available, the latest sponsorship market monitor by the Onside agency shows. The study indicates that various team contact sports fan bases across GAA, rugby and Irish soccer are largely aligned on […]
Lottery turns to out of home to salute winners
The National Lottery is using digital out of home (DOOH) formats to celebrate past winners of Lotto jackpots. The campaign runs on formats including Tesco Live, Digitower and Applegreen digital nationwide. It calls out Castlebar as Ireland’s luckiest town for lotto winners and marks ‘winiversaries’ of specific stores and locations where customers won big. The […]
News Ireland goes with private audits
Following an announcement from the ABC extending publisher reporting options, News Corp-owned News Ireland has confirmed that it plans to undertake private auditing with immediate effect, as it shifts focus to a more comprehensive analysis of reach for its Irish Sun, Irish Sun on Sunday and the Irish editions of The Times and The Sunday […]
An Post to deliver €2m in SME supports
An Post has launched €2 million in supports for small and medium enterprises (SMEs) aimed at helping them kick-start their businesses and boost their online presence during the Covid-19 crisis. The State postal firm has introduced discounted prices for An Post parcel services by at least a quarter and is also about to roll out […]
JCDecaux reconnects with commuters
JCDecaux has launched a new campaign to welcome people back outdoors as the country takes its first tentative steps out of the lockdown and posting can take place again on paper formats for the first time since March 27. The campaign designs represent different cohorts of the population enjoying the outdoor settings that are available […]
Wood says crisis firms up pivot towards digital
Dael Wood on how in recent weeks the lockdown arising from the Covid-19 coronavirus pandemic has shown the reality of consumers living life through digital platforms Dentsu Aegis Network recently published their Conscious Consumer research study and while the field work preceded the Covid-19 lockdown, it offers some insights into how Irish consumers are living […]
O’Doherty heads up client services at Mindshare
Emma O’Doherty has taken on a new role as chief client officer at Mindshare. She has worked at GroupM for the past 20 years and was most recently on secondment at MediaCom where she ran the agency team servicing the Sky Ireland account. Before that, she was Mindshare’s managing director for over six years and […]
Aviva marks a decade as stadium sponsor
Insurance company Aviva is marking the 10-year anniversary of the official opening of the Aviva Stadium on Lansdowne Road. Since its rebuild, the 51,700-seater stadium has played host to 7.2 million fans at rugby, football, concerts, community and cultural events. Since 2010, the stadium has hosted 88 rugby matches, 90 football matches and 14 concerts. […]
Carey to also lead Three’s UK marketing teams
Three UK has confirmed that Elaine Carey has been appointed as chief commercial officer in addition to her role with Three Ireland. Carey will lead the customer and marketing teams in the UK, driving closer collaboration between the two markets. For Three UK, her brief will be to drive growth by maximising the platform of […]
