Over 20 countries worldwide have signed up to hit Irish drama Normal People following its screening on the BBC in the UK and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s love story and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will be now be seen from Latin America to Australia.
The deals were secured by international distributor Endeavour Content.
Rights to the series have been bought by broadcasters in Canada, France, Germany, Spain, Italy, Russia, Scandinavia, New Zealand and Japan. Element Pictures co-founders Ed Guiney and Andrew Lowe said the response from audiences in the UK, the US and Ireland has been “overwhelmingly positive”. There have been over 1.1 million streams on the RTE Player.
The BBC iPlayer recorded 16.2m streams in the first week alone.
To read John Fanning’s article on Normal People, click on https://marketing.ie/articles/sally-rooney-and-ways-you-might-look-at-her/
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