Despite the Covid-19 pandemic, there are reasons to be optimistic about the future with most Irish consumers believing their personal finances were not impacted negatively and many are making plans to spend more and treat themselves, a B&A survey for TAM Ireland indicates. Twice as many people plan to spend more as businesses reopen as […]
ArchiveJune, 2020
Huskies reaches new heights for Movember
Men’s health charity Movember and creative agency In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys with a message of solidarity, ‘Together We Stand’, to launch Movember’s ‘Conversation Piece’ campaign. During these difficult Covid-19 pandemic times, people’s mental health is as important as ever. Movember recently conducted research reveals that one […]
Shoppers support local during virus lockdown
Shoppers in Ireland chose to ‘support local’ during the Covid-19 crisis, spending €178 million on Irish sourced grocery products in the four weeks ending May 17. It is an extra €35m spent on local products compared to the same period in 2019, Nielsen reports. Alcohol remains the fastest overall growing grocery category as pubs and […]
Most top Irish advertisers to cut spend by 22%
As many as 12 of Ireland’s top 20 advertisers among the 40 leading brands that account for €160 million of media spend plan to reduce their budgets for the rest of the year, a report for Ebiquity Marsh, in line with the group’s recent global survey. Local budgets are due to drop by 22 per […]
Line Lite idea aimed at cutting shop queues
Developers of a new digital booking system that allows customers to pre-book shop visits are in talks with leading Irish retailers. Line Lite is aimed at helping retailers minimise queues while maximising footfall under social distancing rules. The concept was developed by hospitality consultant Anthony Remedy (pictured) and software expert John O’Neill. Remedy, a promoter […]
VMTV helps Irish SMEs with €1m support scheme
Virgin Media Television (VMTV) has launched a €1 million support fund for companies affected by the Covid-19 coronavirus crisis, providing them with promotions across its network. The broadband and pay-TV operator, which operates three free-to-air channels and Virgin Media Sport, is supporting small and medium-sized (SMEs) businesses with a national platform. Companies are being invited […]
