ArchiveAugust, 2021

Accenture report points to new consumer focus

Most Irish consumers are reimagining their values and basing buying decisions on factors other than price and quality, a report by Accenture shows. One in two of those surveyed are coming out of the pandemic having reimagined their behaviours and values. They have rethought what is important to them in life with more focus on […]

Thinkhouse’s Youth Lab insights, strategy and planning division has launched ‘Emerging in an Emergency’, the 2021 Irish edition of Youth Culture Uncovered, its fifth annual youth culture investigation exploring the hypothesis, “what’s it like to be young today?” The investigations incorporate both qualitative and quantitative research studies. The studies are designed to understand life through […]

In a bid to get to the heart of Irish creativity, the Institute of Advertising Practitioners in Ireland (IAPI) has launched its inaugural ‘Ireland’s Creative Influence’ survey. IAPI chief executive Charley Stoney said the institute is calling on all creatives working in Ireland’s commercial creativity sector, along with Irish creatives working abroad, to participate. It […]

The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed for another year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment created winning strategies for their brands. A wide range […]

Irish cream liqueur producer Five Farms has come up with a bright idea to help protect outdoor diners from all the vagaries that our Irish summer can share. The company’s co-founder Johnny Harte is offering the Five Farms sky blue poncho as cover for any change in the Irish summer weather while also ensuring they […]

As part of its virtual summer series, the Marketing Society is to host a panel discussion ‘Sponsorships – How to evolve when returning to Real Life’. The webinar will explore how Irish brands have evolved their sponsorship strategies, sharing with audiences insights on how they approach in-person events while navigating an evolving commercial landscape. The […]

News publisher Reach has been named as the outright winner of the Public Sector Magazine outstanding services to the media industry award in the publication’s annual Excellence in Business Awards. The awards are presented to companies showing outstanding service, continuity and track record in business to the public sector, Irish companies and the nation. It is […]

Research by Dutch brewer Heineken indicates that 60 per cent of people plan to maintain a more balanced lifestyle as society re-opens. The study shows that 66 per cent of people believe that health and fitness are more important to them now than ever before. Heineken 0.0 is challenging conventions around alcohol moderation when out […]