Research by Dutch brewer Heineken indicates that 60 per cent of people plan to maintain a more balanced lifestyle as society re-opens. The study shows that 66 per cent of people believe that health and fitness are more important to them now than ever before. Heineken 0.0 is challenging conventions around alcohol moderation when out socialising.
The shift in public attitudes surrounding lifestyle choices and alcohol consumption has led people to look for alcohol-free alternatives, with three in four people feeling more comfortable ordering alcohol-free options now than in previous years. The study’s release coincides with Heineken 0.0’s roll out of the One for the Road bar in Co Wicklow.
The pop-up bars are part of the brand’s ‘Now You Can’ campaign, where hikers, walkers, swimmers and bikers passing by are invited to relax and enjoy a free, freshly poured pint in a comfy beer garden, in some of the most picturesque spots in Ireland. The locations are being kept a mystery, offering those who happen to find them a nice surprise.
TV presenter and performance coach Anna Geary pictured at the ‘One for the Road’ bar launch