Archive2021

Most Irish people patient about getting jab

Two in three Irish people are prepared to wait for up to a year and 65 per cent are generally willing to be vaccinated against Covid-19, the Edelman Trust Barometer (ETB) for 2021 shows. When it comes to public confidence in governments, 48 per cent of Irish people are trusting of them, compared to 45 […]

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Marketing Institute launches TU Dublin postgrad

The Marketing Institute, in partnership with TU Dublin, has announced the launch of its 2021 postgraduate programmes. The partnership consists of two separate streams, namely an MSc in digital marketing and analytics and a post graduate diploma in management and marketing. Both courses have individual CPD and executive programmes allowing students to focus on specific […]

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Tormey to speak at AAI/IAPI event

Valeo Foods’ Michelle Tormey is among the speakers lined up to address the next Behind Closed Doors, hosted jointly by the Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners in Ireland (IAPI). What started out as a way of sharing strategies for coping with the pandemic turned into a behind the […]

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Sponsorship spend dropped by a quarter last year

Ireland’s sponsorship market shrunk by 24 per cent last year but a leading expert in the field, John Trainor of the Onside agency, predicts investment by business is set for a return to growth of seven per cent this year to reach €182m. Onside’s 15th annual survey shows that €54m was struck €54m off the […]

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Gogglebox to return on Virgin Media TV

The highly-popular reality show Gogglebox Ireland returns for a new series in the Virgin Media Television (VMTV) spring schedule. The station is promoting the TV premiere of Finding Jack Charlton profile on the late Republic of Ireland football manager as its stand-out programme. The documentary was jointly commissioned by Virgin Media and the BBC. 123.ie […]

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OMD hires Field as managing director

Fiona Field is the new managing director of media agency OMD Ireland in place of Tim Griffiths who resigned late last year. She joins from Core where she was deputy managing director of Mediaworks. A highly-respected agency executive, Field started her career at O’Connor O’Sullivan. She later worked at Peter Owens and OwensDDB’s Mediaworks. She […]

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IAPI and TU Dublin to roll out postgrad course

The need for accredited education and qualifications across creative communications has been highlighted for some time as adland has become progressively more consultative and strategic in its offering. Clients need a high level of commercial expertise and insights from agencies. With this in mind, IAPI and TU Dublin are introducing a new postgrad programme. The […]

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Diageo remains top out of home spender

Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]

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TG4 now sixth most watched TV channel

TG4 emerged as Ireland’s sixth most watched TV channel last year, moving up one place from seventh in 2019 where it had ranked since 2014. The Irish language station is now watched more than BBC Two, Virgin Media Three and Channel 4 in Ireland. Latest figures show that 3.66 million people, or 83 per cent […]

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Virus mental health supports more vital than jab

Most Irish people predict that increased mental health supports will be more critical this year than the roll-out of the Covid-19 vaccination, a study by Core indicates. The marketing communications company’s ‘Predict 2021’ research shows 85 per cent of Irish adults see mental health as a priority and one in three expect people to behave […]

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Cummins joins FH board of directors

PR agency FleishmanHillard Ireland (FH) has appointed Neal Cummins to its board. Cummins is a senior consultant on the agency’s brand marketing team and head of FH Sport. He has over 13 years’ experience in the communications and media industry and has worked with leading brands in the FMCG, tech, financial, media, agriculture and legal […]

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BAI signs new deals with Nova and Classic Hits

The Broadcasting Authority of Ireland (BAI) has announced the signing of new broadcasting contracts on the FM band with Classic Rock Broadcasting, trading as Radio Nova, and Choice Broadcasting, trading as Classic Hits. Nova specialises in rock music for an audience that is mainly 25 year and over in Dublin city and county and commuter […]

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Tenth Man chips in with new Spry ads

Creative agency The Tenth Man have signalled their intention to double-down on commercial video production in 2021 with the launch of a major new TV campaign for Spry Finance. The 40-second TVC was written, produced and delivered entirely in-house by the agency, set-up by former Paddy Power advertising director and disruption advocate Ken Robertson. Robertson […]

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