As sustainability is a major consideration in business today, with the core principles of environmental, social and governance (ESG) standards of practice the bedrock of strategy, the Business Post has announced the sustainable business awards sponsored by PwC. The awards recognise businesses across sustainability, innovation and thought leadership. The PwC Business Post Sustainable Business Awards […]
ArchiveMarch, 2022
Leinster’s Soroka appeals for Ukraine
Leinster flanker and Ukrainian native Alex Soroka has launched a fundraiser to raise money to send directly to his fellow countrymen who urgently need help and support as many are forced to flee their homes following the Russian invasion. The Soroka family are raising funds for Okhmadits Children’s Hospital in Kyiv to help children affected […]
Huskies feeds Little Flower’s food message
To raise awareness of Ireland’s food poverty rates, charity Little Flower Penny Dinners hired In the Company of Huskies to show that hunger is an issue that never went away. With Famine Food Bank, Huskies installed a non-functional food bank beside the famous Famine Memorial, where people could donate a plate of food to Little […]
Core works with Sky on women’s football
Following Sky’s deal last September in signing up as the first ever standalone primary partner of the Irish women’s national football team, Core has been officially appointed as the agency of record for the sponsorship. In a statement, it was said that what notched the deal for Core was centred around “a powerful insight that […]
Radio station marks St Patrick’s Day
Every year the world turns green in celebration of Saint Patrick’s Day. The Sound of Ireland is a new pop-up radio station launched for Ireland’s national holiday. Broadcasting online and on FM in Dublin until March 18, the station celebrates St Patrick’s Day with Ireland and the world by trying to amplify aspects of Irish […]
Apache creates AR Paddy’s Day game
Apache Pizza is set to celebrate being Irish like never before after creating the world’s first ever mobile augmented reality (AR) St Patrick’s Day parade game for playing on top of its pizza boxes. The interactive mobile AR game delivers Irish dancers, parade floats, snakes, trumpet players, the famous Artane Boys Band and the saint […]
PP ads dominate at Dublin Airport
Irish racegoers heading to the Cheltenham race meeting this week will find it impossible to avoid the Paddy Power ads dominating Dublin Airport. Actor Colm Meaney, retired jump jockey Ruby Walsh and former footballer-turned-pundit Peter Crouch feature in the ads highlighting the four-day festival with Digital Skyscreen and Blue Lifts formats in T1 and T2. […]
War and higher prices see confidence dip
Consumer confidence is down, following Russia’s invasion of Ukraine and price hikes, the latest B&A Consumer Confidence Barometer shows. Despite most Covid restrictions coming to an end and a stable pandemic situation, consumer confidence is down majorly from January to February, amid concerns about the war in Ukraine and higher costs of living. Consumer confidence […]
Teneo scoops agency gong at ESAs
Teneo Ireland’s sports advisory team was named agency of the year at the European Sponsorship Association (ESA) awards show in London. It is the third time Teneo has been nominated for this industry accolade and its second win, following a previous victory in 2017. The 15-person team is based in Dublin and provides advice to […]
IAPI rolls out third female support programme
The Institute of Advertising Practitioners in Ireland (IAPI) has launched the third annual Female Futures Fund (FFF) aimed at accelerating women into senior roles and ensuring that adland’s best female talent is retained and promoted by helping them realise their full potential. FFF is part of IAPI’s aim to help close the leadership gender gap […]
Core predicts ad spend to rise by almost 11%
Core forecasts that total media spend in Ireland will grow by 10.85 per cent in 2022 to €1,233.6 million. Despite having various levels of Covid-19 restrictions in place for long periods of 2021, which hindered all areas of advertising investments and mediums, 2022 started off healthily with the overall market having grown by 20.5 per cent to […]
EGTA cuts ties with Russian members
International trade body for TV and radio sales houses, the European Group of Television Advertising (EGTA), has suspended relations with its six Russian association members – Europa Media Group (EMG), Everest Sales, Gazprom-Media, Media-1, NRA (National Advertising Alliance) and Russian Media Group – following the invasion of Ukraine. “These past few days, we have witnessed […]
Shoppers go for private label as prices rise
Irish take-home grocery sales fell by 4.5 per cent over the 12 weeks to February 20. Nevertheless, spending still remains 11.1 per cent higher than before the pandemic, the latest Kantar report shows. The drop in spending comes as grocery price inflation over the past 12 weeks hit 2.4 per cent, marking the seventh consecutive […]
