From eel and ale and sheep’s milk yogurt to eco-friendly pig farming, the winners of the 30th Irish Food Writers’ Guild food awards are a diverse group committed to provenance, sustainability, quality and flavour. With just eight awards presented, the big winner was Irish cheese, with Ballylisk, Aran Island Goats’ Cheese and Sheridan’s Cheesemongers honoured. […]
ArchiveMarch, 2023
ASAI adds Hanna to complaints group
The Advertising Standards Authority for Ireland (ASAI) has appointed Paul Hanna to its complaints committee. Hanna currently holds the role of deputy director for consumer enforcement with the Competition and Consumer Protection Commission (CCPC). He worked with the London Metropolitan Police Service as a police officer for 15 years. During his time with the LMPS, […]
McCann Dublin closes its doors
McCann Dublin and its parent company AV Browne in Belfast have gone into administration and its teams have been made redundant with immediate effect. Formerly known as McCannBlue, the agency rebranded as McCann Dublin in 2019 as it developed closer links with the international McCann Worldgroup network whose credo is ‘Truth Well Told’. The agency […]
Empathy drives change for women
On International Women’s Day, Mimi Nicklin, author of Softening The Edge and CEO and founder of global creative agency Freedm, explains why empathy can help drive change While the gender equality debate heats up every March, it is no surprise that resistance and lack of buy-in are still obstacles to successful female inclusion and equality […]
Events firm DMC rebrands as Dialog
Events and PR agency DMC Communications has rebranded as Dialog Communications. The move also sees a restructuring of the company’s management board. Founded in 2003 by managing director Diana McCabe, DMC campaigns include the JP McManus Pro-Am, the Irish Open and the Fairways Fore Hope charity tournament at Adare Manor in May. The agency handled […]
IAPI to host Shotton breakfast talk
Every day, people make lots of choices, many of them commercial. Like what toothpaste to pick? How much should I spend on a bottle of wine? Should I renew that subscription? Such choices may appear to be freely made, but psychologists have shown that subtle changes in how products are positioned, promoted and marketed can […]
McCaughey chairs audio awards jury
Former agency creative director Pearse McCaughey is chair of the inaugural Irish Audio Awards which will be presented at the end of March. Radiocentre Ireland has received a large number of entries for the competition. The MC for the awards night is Seán Moncrieff, who hosts a show on Newstalk and writes a weekend column […]
Lidl leads latest Brandshout poll
German discounter Lidl topped the Brandshout ad recall survey for February. McDonald’s climbed 11 places from its ranking in January to take second place. Lidl’s closest rival Aldi was up one place to third, while Guinness dropped from first place to fourth. Vodafone moved up five places from ninth followed by Musgrave’s SuperValu in sixth […]
Public House extends Cadbury’s sweet idea
The Public House and Cadbury are urging people to celebrate St Patrick’s Day by making someone else’s day. The ads complement the campaign by VCCP in the UK where people indulge in simple but meaningful acts of kindness, like the boy on the bus consoling an upset girl and a couple throwing a bar of […]
BAI to support Irish Music Month
With St Patrick’s Day coming up, the Broadcasting Authority of Ireland (BAI) through its Sound & Vision scheme is rolling out an initiative to promote Irish artists and bands. Irish Music Month will see significantly increased radio play for Irish music across 25 independent radio stations, with an estimated €100,000 being paid directly to Irish […]
Toyota sponsors Graham Norton on Virgin Media One
Virgin Media Solutions have sign a contract with Japanese carmaker Toyota Ireland to sponsor the Graham Norton Show for an undisclosed sum. The deal was brokered by Toyota’s agency Javelin. The show is broadcast weekly on Saturday nights on Virgin Media One. The deal also includes digital sponsorship across the Virgin Player, on demand and […]
ASAI to use AI to track influencers
With concern growing over the amount of social media posts by influencers which breach the advertising code, the Advertising Standards Authority of Ireland (ASAI) plans to use artificial intelligence (AI). The move comes as a study by Amárach Research for the ASAI shows inauthenticity, photoshopping and too many paid ads are most ‘annoying’ influencer traits. […]
Accenture teams up with Spunout
Management consultancy and marketing communications group Accenture is launching a public awareness campaign aimed at engaging, educating and encouraging young people in Ireland to discuss issues around equality. The initiative, called Gen E, is being rolled out in collaboration with the Spunout youth mental health and information platform. Gen E, short for Generation Equal, will […]
