The Marie Keating Foundation (MKF) and its creative agency Boys+Girls have rolled out a new radio and out of home campaign highlighting the danger of skin cancer this summer. As Ireland has one of the highest skin cancer rates in the world, Irish people are more likely to get skin cancer at home than they […]
ArchiveJuly, 2026
RTÉ records €22.5m after tax surplus
RTÉ recorded a surplus after tax of €22.5 million last year, which was up from €5.5m in 2024. RTÉ said it had saved money by postponing some projects until this year. More than 300 people applied for a voluntary redundancy scheme at Montrose last year but only 67 were made redundant with the broadcaster eventually […]
Honda sponsors Today with David McCullagh
RTÉ Commercial has signed a deal with Honda to sponsor the Today with David McCullagh show on RTÉ Radio 1 weekdays from 9am to 11am. Broadcasting directly after Morning Ireland, the programme features analysis and debate around the top national and international stories of the day, spanning news, politics, sport and entertainment. Stings It also features […]
Most Irish adults cut back on dining out
Almost two-thirds of Irish adults have cut back on dining out due to the cost of living, while 77 per cent would be willing to dine earlier if restaurants offered special offers, a new study for First Table shows. Dining out remains a valued social experience for Irish consumers, but value for money is increasingly […]
TV spend up three points in first half
Television advertising revenues increased by three percentage points in the first half of the year, totalling €136.5 million, figures released by TAM Ireland show. The outlay covers revenue from linear television advertising, broadcaster video-on-demand (BVOD) and non-spot activity, including sponsorship, product placement and advertiser-funded shows. The figures, compiled for TAM Ireland by Guardian Management, compare […]
DiscoverIreland.ie backs new Traitors
Fáilte Ireland’s DiscoverIreland.ie will sponsor The Traitors Ireland when it returns to RTÉ One and RTÉ Player later in the year. The deal includes 240 credited stings airing across all episodes on RTÉ One and RTÉ One +1 and includes The Traitors Ireland Uncloaked. The Dutch-created TV concept is produced under licence in Ireland by Kite Entertainment. […]
Boys+Girls bags Lidl creative account
Boys+Girls has been appointed by Lidl as its lead creative agency across the island of Ireland following a four-way pitch. The account was previously handled by WPP’s Folk VML. It is understood that the incumbent, Droga5 and Ardmore also presented for the business. The move will see Boys+Girls develop Lidl’s ‘More to Value’ platform. Circle […]
Kirwan parts company with Musgrave
Rita Kirwan has left her role as marketing director retail at Musgrave. The circumstances of Kirwan’s departure from the Cork-based, family-owned group were not disclosed. It followed a review by Kirwan of the SuperValu creative advertising account which saw the business move from Boys+Girls to Core. Core already handled the brand’s media buying. Kirwan joined […]
RTÉ strike it big with World Cup
RTÉ’s live coverage of the Fifa World Cup has attracted strong audiences on RTÉ2, RTÉ Player and online. As official Irish broadcaster, RTÉ is one of only a small number of public service broadcasters providing free-to-air coverage across television, radio and digital platforms, ensuring Irish audiences can follow the action whenever and wherever it suits […]
Reynolds to chair Alzheimer Society
The Alzheimer Society of Ireland (ASI) has appointed Cathy Reynolds as its new chair. Reynolds has experience in PR and leadership, and a personal commitment to supporting people living with dementia. Her late father, former Taoiseach Albert Reynolds, lived with Alzheimer’s disease for almost a decade, and her mother developed dementia after a stroke. Reynolds […]
Kia for Newstalk’s Hard Shoulder
Bauer Media’s Newstalk has agreed a deal for an undisclosed sum with Kia Ireland to sponsor the station’s evening drivetime show The Hard Shoulder, hosted by Shane Coleman and Ciara Kelly. The 12-month deal was brokered by Media Central and Havas Media and includes weekly show promos, in-show stings and digital display ads across the […]
DMG Media rolls out content amplifier
DMG Media has launched Creator Plus, an advertising tool designed to help brands amplify creator and influencer content beyond social media platforms and reach audiences across the media group’s network. Creator Plus enables brands to deploy influencer and creator content from platforms such as TikTok, Instagram and Facebook across DMG’s media portfolio. It combines storytelling with […]
Huawei lines out green ads on Luas
Huawei has launched a campaign on the Luas Green Line, wrapping a tram in creative that tells the story of residential solar energy from generation through to battery storage, EV charging, and home use. ‘From Green Line to Green Home’ runs through to August. The wrapped tram operates on the Green Line passing through Dublin […]
