Musgrave’s SuperValu supermarket chain headed up the Brandshout league of most recalled ads for April. SuperValu moved up from sixth place in March. German discounter Lidl dropped one place after leading the poll in the two previous months. Guinness (6) and Vodafone (2) shared joint third place, followed by the two multiples, Tesco and Dunnes […]
Archive2023
Chris Doyle to take charge at Bauer
Chris Doyle will take responsibility for the day-to-day running of Bauer Media Audio Ireland from the start of July until a permanent successor is appointed. The news follows the promotion of the group’s Irish boss Simon Myciunka to chief executive of Bauer Media Audio after a contest. In his new role, Myciunka will lead all […]
IAB to host conference next week
This year’s IAB Connect annual conference has the theme ‘Navigating the New Now’. The panel of speakers includes Dr Daniel Knapp, chief Economist, IAB Europe who will address the main theme. Avril Collins, director of consumer affairs, Heineken Ireland will discuss diversity, equality and inclusion and provide examples of sustainability in action. Red C CEO […]
For innovation, think people first
Ed Leamy explains the need to put people first when innovating… Recently, Instagram was flooded with ads for re-useable coffee pods. Single-use pods were considered unsustainable, so the innovation featured a reusable pod you would fill, use, wash and reuse yourself. Problem solved. Except that the solution completely undermined the whole reason people used pods […]
Jeff rocks again for Three Ireland
Boys+Girls has created a new commercial for Three Ireland which sees the return of Jeff the bearded dragon lizard rocking out to Joan Jett’s track ‘I Love Rock ‘n’ Roll’. Shot by award-winning direct Tomas Jonsgarden and produced by Paul Holmes’s Ponder, the ad picks up on the award-winning ‘Jeff’s World’ featuring the Bonnie Tyler […]
Bloom returns to Phoenix Park
The annual Bloom horticultural festival returns to the Phoenix Park on the first weekend of June with 22 small, medium and large show and feature gardens. A stand-out theme this year is the focus on spaces for young people, including ‘The Know, Act, Prevent Garden’ by the National Poisons Information Centre (NPIC) at Beaumont Hospital. The […]
IAPI sends 14 young Lions to Cannes
After a competition and judging period, the Institute of Advertising Practitioners in Ireland (IAPI) has selected 14 young Lions to represent Ireland in Cannes next month. Cannes Young Lions is a creative competition which offers emerging talent in advertising and communications a chance to compete at national and global level against their peers. IAPI manages […]
Consumers say cheap not so cheerful
Cheap is not so cheerful as Irish consumers want more value from their household purchases, a study by Group M shows. The survey showed that 93 per cent of people interviewed said they are more careful about how they spend their money and more than three in four see a negative impact on their household […]
Bonfire highlights visits for Alone
Bonfire has created a campaign for Alone to encourage more people to volunteer built on the simple truth that it feels amazing to make someone elderly feel amazing. The insight is based on interviews with volunteers and older service users who said how much the visits mean to them. “You don’t know how rewarding it […]
The Brill Building adds NDC campaign
The National Dairy Council (NDC) has appointed The Brill Building to create and run their campaign this year. The award-winning creative shop first began working with NDC last year by rolling out a strategic and creative project for the brand. The Brill Building announced double revenue growth for 2022 and projected they are on track […]
Huskies now part of F&B network
In the Company of Huskies has been fully acquired by Stagnell in a deal that links the Dublin creative agency with international Swedish group Forsman & Bodenfors. In a statement issued by the Irish agency launched by Jonathan Forrest, it was confirmed that Huskies will soon be renamed F&B Huskies. Forrest will remain on as […]
Droga5 rolls out new Woodie’s TV ad
Woodie’s new TV ad, entitled ‘Larry’, airs this weekend with a focus on the power of community and the benefits of sharing resources. The retailer says Irish communities pool resources by sharing DIY, home and garden products. The motivation for sharing may be because the item is bulky and hard to store, expensive or something […]
Starcom retains Musgrave account
Starcom, part of Core, has retained the Musgrave group account following a final two-way head-to-head with PHD. The Musgrave business includes SuperValu, Centra, SV Insurance and Frank & Honest coffee. Meanwhile, Energia has appointed Core’s Zenith to handle its media after a review which included EssenceMediacom and the incumbent Dentsu. Neither the Musgrave nor the […]
