The National Lottery have launched EuroDreams, a new draw-based numbers game offering an annuity top prize of €20,000 every month for 30 years. Tickets for the new game will cost €2.50 per line and will go on sale from October 30 ahead of the first draw on November 6. EuroDreams is the first annuity type […]
Archive2023
Boots ads liven up Big Brother
Boots used the first instalment in the new series of Big Brother on Virgin Media Two to advertise its range of beauty, skincare, fragrance and haircare brands. The ads also went out on TikTok as part of an innovative live TV and social media campaign developed by GroupM’s Invention and EssenceMediacom agencies. The commercials were […]
BBDO Dublin wins Eir account
BBDO Dublin has been appointed as creative and strategic partner for Eir broadband, telecom and TV provider. The selection follows a three-month assessment involving four Dublin agencies. A few years ago, Eir decided to bring its advertising, media and branding work back in-house. Rothco, Dentsu and Dynamo had been on their agency roster. In more […]
Business Plus study upbeat about economy
Consumer confidence in the performance of Ireland’s economy has increased sharply over the past year, according to Plan 24, a consumer sentiment report conducted by Amárach Research for DMG Media’s Business Plus magazine. The survey of 1,200 nationally-represented adults was carried out the week before Budget 24. It shows one in seven respondents (14 per […]
Drury links up with FGS Global
PR agency Drury Communications has agreed a strategic partnership with FGS Global. As an associate partner, Drury will continue to operate under its own brand and identity. The new relationship has no impact on the company’s current ownership. The agency was founded by Fintan Drury in 1989. It became part of Omnicom, trading as Drury […]
Public House ads promote Indo rebrand
The Public House has launched a new campaign to accompany the Irish Independent rebrand. The campaign, titled Written all over Ireland, consists of a brand film, news and sport TV, cinema, VOD, radio, press, out of home, social and digital media. The work is the result of a strategic repositioning project, which identified the newspaper’s strength […]
Indie List rolls out CMO service
The Indie List freelance marketing talent platform has launched Ireland’s first fractional CMO (chief marketing officer) service, targeting Ireland’s SMEs. A fractional marketing leader is an experienced marketing professional who works on a part-time or project-specific basis for companies in need of strategic marketing guidance. They bring extensive industry experience and a deep understanding of […]
Permanent TSB now simply PTSB
Following completion of the acquisition of substantial parts of the Ulster Bank retail, SME and asset finance businesses in the Republic of Ireland, Permanent TSB has invested €5 million in rebranding its business as a full service, customer-focused personal and business bank known as PTSB. It is the first repositioning of the bank since the […]
Pluto restructures senior team
Marketing and events agency Pluto has announced several a restructuring of its senior team. Following the division of the business into two new units, managing director Cathy O’Donohoe will now take on the new role of chief executive, focusing on business development and working with its worldwide partners. Ian McCabe has been appointed managing director […]
Mace masks its support for Sexton
Rugby-mania is taking over the country ahead of Ireland’s quarter-final clash with New Zealand in Paris this weekend and Mace Ireland wants everyone to get behind the convenience store’s brand ambassador Johnny Sexton. To show support for Sexton, Mace is asking people all around the country to get behind the #GoJohnny movement. All anyone has […]
Brill Building’s work has Immortal hopes
In a continued good run for creative led-The Brill Building at awards shows, it is the Irish agency with two campaigns judged worthy of representing Ireland in the European judging round, with only three projects in total judged ‘Immortal’ for 2023 by the Irish jury. The campaigns include First Poster To Catch Lung Cancer for […]
Gilsenan to address AAI webinar
Boys+Girls co-founder and chief strategy officer and Marketing.ie contributor Margaret Gilsenan will speak at the Association of Advertisers in Ireland (AAI) Toolkit webinar later this month on the topic ‘Ireland 2023: How Deep are the Changes?’. As Ireland enters the post pandemic era, Gilsenan will examine the findings of new research carried out by Boys+Girls […]
Go Loud to Fess Up in beauty podcast
Bauer Media Audio’s GoLoud has a new beauty and lifestyle podcast called Fess Up. The weekly slot is fronted by Beauty & Health founders Liz and Nikki Dwyer. Liz is a journalist and her sister Nikki a corporate lawyer. Among the guests featuring in season one are Sophie Anderton, Marian Keyes, Michelle Regazolli Stone and […]
