Brian O’Driscoll will discuss the role of brand ambassadors at a sponsorship seminar in the Aviva Stadium later this month. The former Ireland and Leinster captain will be involved in a fireside chat at the ‘Who Won Sponsorship Series 2023?’ event organised by the Onside agency and the Marketing Institute. Onside’s John Trainor said this […]
Archive2023
Heineken calls time on Island’s Edge
Dutch brewer Heineken Ireland has decided to take its Island’s Edge stout off the market after just two years. The stout brand was targeted at young consumers aged 18 to 35 in a bid to take share from Diageo’s Guinness. Heineken spent multiple of millions on marketing Island’s Edge with major advertising campaigns and pub […]
Connolly takes reins at Munster Express
Doreen Connolly is the new managing director of the Munster Express replacing Kieran Walsh who has retired. She also becomes the main shareholder in the 163-year-old business. “After over 100 years of the Walsh family running the Munster Express, I am stepping back due to retirement,” Kieran Walsh said. “I know that this will allow the […]
Connelly rolls out epilepsy campaign
Connelly Partners Dublin have launched a new campaign for their client Epilepsy Ireland (EI), to show the broader public how common epilepsy is in Ireland. Research conducted by Amárach Research on behalf of Epilepsy Ireland shows that eight in 10 people in Ireland believe epilepsy to be a far rarer condition than it is in […]
Saunders awarded doctorate by DCU
John Saunders, president and CEO of FleishmanHillard international communications, has been named an honorary doctor of philosophy by Dublin City University (DCU). Saunders becomes the first ever Irish public relations professional to receive such an honour from the university. Starting out his career as a sport’s presenter in RTÉ, the Dublin native went on to […]
Influencers urged to use ‘#ad’ in posts
New guidelines requesting social media influencers to use ‘#ad’ and ‘#gifted’ labels in their posts have been jointly launched by the Competition & Consumer Protection Commission (CCPC) and the Advertising Standards Authority of Ireland (ASAI). The CCPC, which is Ireland’s consumer watchdog, and the ASAI, which acts as the self-regulatory body for the advertising industry, […]
DMG acquires Everymum parenting site
DMG Media Ireland has agreed a deal with Zahra Media to acquire the Everymum pregnancy and parenting website for an undisclosed sum. Everymum was founded by Zahra directors Gina Miltiadou and John Mullins in 2000 with the intention of creating a community where parents can feel supported, informed and empowered through trusted expert advice and […]
Kia supports An Taisce’s Clean Coasts
Car maker Kia has signed up as sponsor of An Taisce’s Clean Coasts, a programme that works to protect Ireland’s coastlines and promote sustainability. The support coincides with Circular Week, an international series of events and initiatives being held to promote the circular economy and sustainability, which runs until October 27. Kia focuses on using […]
Samsung backs Indo’s Left Wing podcast
Samsung Ireland has signed up as the headline sponsor of the Irish Independent‘s rugby podcast, The Left Wing. The podcast shares stories in Irish rugby with a team of writers and experts, which includes Rúaidhrí O’Connor, Cian Tracey, Will Slattery, Sineád Kissane and Luke Fitzgerald. Through breaking news to in-depth analysis, expert opinion and post-match […]
Ipsos acquires Behaviour & Attitudes
Behaviour and Attitudes (B&A), Ireland’s largest independent research and insight agency, has been acquired by Ipsos for an undisclosed sum. The deal will see Ipsos in Ireland and B&A merge with immediate effect. The combined business will be known as Ipsos B&A. However, Luke Reaper, managing director of B&A, said the news of the two […]
Maltesers Ireland’s top chocolate treat
Mars confectionery brand Maltesers is the runaway choice for Ireland’s chocolate lovers, an online survey by Casinos.com shows. Next in line were Lindt and Cadbury’s Dairy Milk. The report said that Snickers, Crunchie and Wispa all performed poorly. There are around 15,000 searches for any of Ireland’s top 16 chocolate treats every month. The search […]
Micromedia unveils first solar poster
Ireland’s first viable, zero carbon emission illuminated billboard has been unveiled at 151 Pearse Street in Dublin city. Incurring zero energy costs, the lighting for the display billboard is fully powered by solar energy and operates independently of the grid. The project, the first of its kind in the country, is an initiative of Micromedia, […]
Huskies claim top Effie for Allianz
The Allianz Ireland ‘World’s Strongest Women’ campaign created by F&B Huskies and EssenceMediacom was the big winner at Effies 2023 taking home the grand prix award and two category golds. The Effies mark the most effective campaigns driving growth from the past two years in Ireland. The winners were announced at an industry lunch in […]
