Havas Dublin has been appointed by Ireland’s best-known producer of breakfast cereal porridge oats, Flahavan’s, following a three-way pitch with creative agencies Boys+Girls and The Public House. The account was handled by Irish International and its successor BBDO Dublin (now TBWA) for many years. As well as marketing traditional porridge oats, the family-owned company extended […]
ArchiveMay, 2024
Ad Net Zero hosts first industry summit
Pathway to Progress was the theme of Ad Net Zero Ireland’s first sustainability summit supported by the Association of Advertisers in Ireland (AAI), the Marketing Institute (MII) and the Institute of Advertising Practitioners in Ireland (IAPI) in the CHQ building in Dublin. The progress sentiment was carried through the morning with presentations, case studies and […]
ASA partners with IFCO on cinema ads
The Advertising Standards Authority (ASA), the self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has partnered with the Irish Film Classification Office (IFCO) to streamline the process for complaints around cinema ads and promotions for cinema that run in other media. IFCO will now direct complaints to the ASA […]
WPP rolls out Bank of Ireland eco loan
WPP’s Folk VML and its Bank Collective have launched an ecosaver mortgage campaign for Bank of Ireland incentivising homeowners with strong building energy rating (BER). Broadcaster and actor Baz Ashmawy again fronts for the bank, outlining the positive effect consumers can avail of by improving their homes energy rating. With the new product, better BER […]
PML reports OOH spend up by a fifth
PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]
Racing rides high among youths
Increased attendances at horse racing events in the past year was driven by 18–34-year-olds with the latest Horse Racing Ireland tracker revealing that 45 per cent of this age group attended a horse racing meet in 2023 up from 40% the previous year. In recent months, the trend has continued with attendances at some of […]
Over 80 cruise ships for Dún Laoghaire
Over 80 cruise ships will call to Dún Laoghaire in the coming months bringing a total of 137,000 passengers and 56,000 crew. The first ship to arrive this season is the Viking Venus. Dún Laoghaire was second only to Cork/Cobh as Ireland’s busiest harbour for cruise visits last year. Councillor Denis O’Callaghan, cathaoirleach, Dún Laoghaire […]
